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# Joanna Lindenbaum

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## Posts
- [Important Note about Client Agency](https://applieddepthinstitute.com/quickie-coaching-tool-2/): A couple of years ago, I had a session with a client who also works with a healer.
- [Stop trying to look perfect to your clients…](https://applieddepthinstitute.com/stop-trying-to-look-perfect-to-your-clients/): Here's a coaching, facilitation, teaching (and marketing) tool that I live by:
- [A Vital Marketing Tip in These Chaotic Times](https://applieddepthinstitute.com/a-vital-marketing-tip-in-these-chaotic-times/): There is so much happening in the world right now.
- [A Bunch of Free Resources For You!](https://applieddepthinstitute.com/a-bunch-of-free-resources-for-you/): We’re down to the last few days of the special early bird pricing on The Curriculum Lab, and I know that many of you are also wanting tips, strategies, inspiration, and ideas for your curricula and group program development and facilitation right now!
- [My Last & Most Important Message of 2025](https://applieddepthinstitute.com/my-last-most-important-message-of-2025/): Very recently, I learned a fun anecdote about my mother:
- [5 Ways to Co-create More Change With Clients](https://applieddepthinstitute.com/article-5-ways-to-co-create-more-change-with-clients/): If you’ve been hanging around the Applied Depth community, you know that today’s topic is very close to my heart — how to truly co-create change with your 1:1 clients.
- [Transformational Lessons From winter](https://applieddepthinstitute.com/transformational-lessons-from-winter/): I have the honor and privilege of training leaders on how to align your life and business with the seasons and cycles so that you are more successful, more in-the-flow, and all-around happier.
- [3 Ethical Marketing & Sales Practices](https://applieddepthinstitute.com/3-ethical-marketing-sales-practices/): For the most part, I love marketing & sales.
- [The Snag for Ethical Entrepreneurs](https://applieddepthinstitute.com/the-snag-for-ethical-entrepreneurs/): We’ve all been on the receiving end of unkept promises, manipulative practices, power plays from leaders, false urgency, bypassing, and otherwise “icky” behavior in the coaching & transformation industries.
- [Want Your Clients to See REAL Results? Do This!](https://applieddepthinstitute.com/want-your-clients-to-see-real-results-do-this/): When coaches and leaders first come to me for support, they are usually in one of 3 camps:
- [About Business & Marketing Strategies (Read This, Take Notes)](https://applieddepthinstitute.com/about-business-marketing-strategies-read-this-take-notes/): People ask me all the time how I’ve been able to create such a sustainable, high-earning business even though my business doesn’t fit the mold that the “experts” say you “must” create in order to be successful: ⇒ my prices are relatively low for the industry (I believe in high-touch programs without high end pricing) ⇒ I’m not a social media super-star (I barely understand how Instagram even works!)
- [Business is Taking More Effort Right Now (Industry update)](https://applieddepthinstitute.com/business-is-taking-more-effort-right-now-industry-update/): A lot of coaches, practitioners, leaders, and teachers are experiencing business as a little harder right now: A little harder than before to activate leads, a little harder than before to make sales. I want to normalize it all because it’s happening quite a bit in the transformation industry right now and it’s not being talked about enough.
- [The Overlooked Skill Everyone Needs to Improve: Deep listening!](https://applieddepthinstitute.com/the-overlooked-skill-everyone-needs-to-improve-deep-listening/): Earlier this week I was on a coaching call. My client was sharing that she is about to launch a group program and while she was taking action to do outreach, she could tell she was feeling blocked and not really enthusiastic.
- [Emily’s Magical Experience With the Sacred Depths Re-Wiring Technique](https://applieddepthinstitute.com/emilys-magical-experience-with-the-sacred-depths-re-wiring-technique/): One of the many things I’m so proud of about the Sacred Depths Transformational Practitioner Training is that it is deeply valuable for new practitioners as well as very, very seasoned practitioners.
- [A Tip for Better Retreats (+ A Peek Into My Shadow Retreat Last Week)](https://applieddepthinstitute.com/a-tip-for-better-retreats-a-peek-into-my-shadow-retreat-last-week/): Last week I led an Applied Depth Shadow retreat - 3 days of incredibly deep and powerful work. As in all my retreats, the level of learning & breakthrough was through the roof, but more importantly, the quality of self-love, self-compassion and empowerment that rose to the surface were truly miracles and sacred moments to behold.
- [How Will You Respond If A Client Gets Angry At You?](https://applieddepthinstitute.com/how-will-you-respond-if-a-client-gets-angry-at-you/): Whether you work 1:1 or with groups, there will likely come a moment when a client gets mad at you.
- [Short Client Story & Ethical Leadership](https://applieddepthinstitute.com/short-client-story-ethical-leadership/): A number of years ago, back in October 2020, I forgot about a client session I had scheduled.
- [The Benefits & Pitfalls of Going Deep](https://applieddepthinstitute.com/the-benefits-pitfalls-of-going-deep/): If you’ve been hanging around my community for a while, you know that basically everything I teach and share is related to Depth - I’ve got practitioner training programs named things like Sacred Depths, Advanced Depth, Into the Depths…and my organization’s name is Applied Depth Institute.I am really obsessed and geeky when it comes to going deep!
- [3 Keys To Doing Better Somatic Work With Clients](https://applieddepthinstitute.com/3-keys-to-doing-better-somatic-work-with-clients/): Somatic Work is a hot topic these days and with good reason.
- [What My Work Is Really About (This Is Important & Contains Some New Year’s Wisdom For You)](https://applieddepthinstitute.com/what-my-work-is-really-about/): First off, happy 2024!
- [A More Embodied Way to do Gratitude Work With Clients](https://applieddepthinstitute.com/a-more-embodied-way-to-do-gratitude-work-with-clients/): Gratitude is a tool that’s employed by many transformational practitioners, but not nearly as effectively as it could be. A few little tweaks can make a huge difference.
- [Why Ethical Entrepreneurs Might Hold Back on Marketing or Going Deeper with Clients](https://applieddepthinstitute.com/why-ethical-entrepreneurs-might-hold-back-on-marketing-or-going-deeper-with-clients/): We’ve all been on the receiving end of unkept promises, manipulative practices, power plays from leaders, false urgency, bypassing, and otherwise “icky” behavior in the self-help/transformation industry… and so we make a promise to ourselves to be…
- [It’s OK to Not Be Smart In The Ways You Thought You Should](https://applieddepthinstitute.com/its-ok-to-not-be-smart-in-the-ways-you-thought-you-should/): In college, I was an Art History major and loved it so much that I decided to get a Ph.D. I applied to Art History doctoral programs and got in and was VERY excited.
- [How To Not Create Boring, Ineffective, or Ignorable Courses](https://applieddepthinstitute.com/how-to-not-create-boring-ineffective-or-ignorable-courses/): Over the last decade - and especially over the last 3-4 years - courses, workshops and retreats in the transformational industry has exploded. There is a deluge of learning opportunities, and it’s so easy for your program to get lost in the sea of other programs that sound just like it.
- [Getting Off the Business Roller Coaster](https://applieddepthinstitute.com/getting-off-the-business-roller-coaster/): Here is one of the inescapable truths of leading a business and being an entrepreneur:  There are going to be ups and there are going to be downs.
- [The Shadow of Productivity & Growth](https://applieddepthinstitute.com/the-shadow-of-productivity-growth/): In today’s society, productivity and growth are revered and looked at as the highest standards.
- [3 of My Favorite Go-To Journaling Exercises](https://applieddepthinstitute.com/3-of-my-favorite-go-to-journaling-exercises/): I wanted to share with you just a few of my favorite go-to general journaling prompts that help me go deeper in my self-connection and self-awareness, no matter what is going on in my life. Over the decades I’ve developed dozens, and these are some I thought you’d enjoy!
- [As Leaders, We Need to Embrace Our Imperfections](https://applieddepthinstitute.com/as-leaders-we-need-to-embrace-our-imperfections/): We devote a full module in the Sacred Depths Practitioner Training to unpacking and providing lots of tools for undoing the Myth of Perfection.
- [Some of My Favorite Questions (& Answers!) About How to Create Powerful Referrals](https://applieddepthinstitute.com/1927-2/): I get a lot of questions about how to generate quality referrals — it’s because a large part of my own business has been built through referrals.
- [One of the Biggest Traps Coaches Fall Into](https://applieddepthinstitute.com/one-of-the-biggest-traps-coaches-fall-into/): I’ve seen a trend happening over the last decade: coaches and transformational practitioners are doing more and more consulting in their client sessions….and asking fewer and fewer breakthrough questions.
- [An Inner Child Coaching Demo](https://applieddepthinstitute.com/an-inner-child-coaching-demo/): In the Sacred Depths Transformational Practitioner Training, along with the dozens and dozens of step-by-step coaching skills you learn, you also learn by witnessing coaching demonstrations and then having the opportunity to have a conversation about it.   I include this type of learning in Sacred Depths (along with deep inner work for you, and lots of other opportunities to learn skills like practica with feedback, partner coaching, small group study groups and more) because some of the best type of learning happens when you can observe the techniques and principles you learn in action.   So in lieu of an article this week, I’m including a recorded demonstration where I coach a volunteer named Joni for 25 minutes and then, along with the community on the call, we break down some of the Coaching Skills that I used. (This demo isn’t from the Sacred Depths program, but it’s a little taste of how we do it there).   Joni brought a real doozy of an issue to our time together, and I demonstrated how to very quickly and very effectively:   Laser right in to uncover underlying blocks and obstacles Connect the dots and create crystal clear awareness on life-long patterns Do preliminary yet powerful Inner Child work to support clients to make better choices Ask masterful breakthrough questions that open up new possibilities for clients Create a safe and loving, yet bold and activating coaching container. You can access the recording here.   You’ll learn a LOT, and be so glad you did! (One participant said it was as PERFECT a coaching session as one could be!)   Enjoy!!
- [4 Sales Conversation “No-Nos”](https://applieddepthinstitute.com/4-sales-conversations-no-nos/): Over the last few weeks, I've been sharing with you a lot of tools about successful enrollment conversation - because you can have the BEST marketing or referrals EVER, but if you don't know how to have powerful sales conversations, none of that matters.
- [Some Important Facts About My Business & the Marketing Strategies I Use](https://applieddepthinstitute.com/some-important-facts-about-my-business-the-marketing-strategies-i-use/): People ask me all the time how I’ve been able to create such a sustainable, high-earning business even though my business doesn’t fit the mold that the “experts” say you “must” create in order to be successful:
- [My Conflicted Relationship with the Title of “Coach”](https://applieddepthinstitute.com/my-conflicted-relationship-with-the-title-of-coach/): The truth is that I sometimes feel conflicted to call myself a “coach”.
- [3 Things I Learned in 2022](https://applieddepthinstitute.com/3-things-i-learned-in-2022/): At the end of every calendar year (& birthday year!), I do a yearly review. One of the questions I think on are all the things I’ve learned over the 12 months. Usually, things I’ve learned develop from mistakes I’ve made (I’d call these lessons!), but they also show themselves from things I’ve done “right” and learned from too.
- [How De-Prioritizing Income Impacts My Business](https://applieddepthinstitute.com/how-de-prioritizing-income-impacts-my-business/): I’ve made a sacred commitment in my business to prioritize PROGRAM QUALITY & CLIENT RESULTS & EXPERIENCE above everything else.
- [I Do This Before My Client Sessions and My Groups… & It Levels Up Everything](https://applieddepthinstitute.com/i-do-this-before-my-client-sessions-and-my-groups-it-levels-up-everything/): In order to be a top notch, transformational practitioner who is really able to support clients in the most powerful of ways, it’s not just stellar skills and techniques that you need.
- [A Tale of a (Kinda) Failed Launch + Ethics, Integrity, and Sacred Power in the Coaching Industry](https://applieddepthinstitute.com/a-tale-of-a-kinda-failed-launch-ethics-integrity-and-sacred-power-in-the-coaching-industry/): You never really know how a launch is going to go until you actually move through it. But every now and again there is a particular offering that I feel in my bones is going to be wildly successful.
- [Some Counter-Culture Philosophies on Pricing & Selling](https://applieddepthinstitute.com/some-of-my-counter-culture-philosophies-commitments-on-pricing-and-selling/): Ok, so let’s talk about pricing programs and selling programs. This is a huge topic in the coaching and transformational industry, and one that I know can really stop ethical practitioners in their tracks until they really hit on the aligned place for themselves.
- [The Thing That Triggered Me Last Week](https://applieddepthinstitute.com/the-thing-that-triggered-me-last-week/): A couple of days ago I noticed I was feeling activated by a marketing email that landed in my inbox. It was from a business coach who is a relatively new coach, but they’re a super smart marketer and entrepreneur who has built a huge business very quickly, and I'm intrigued by the way they market & write.
- [One of the Most Important Skills When You Hold Space for Others](https://applieddepthinstitute.com/even-if-youre-not-woo-energy-follows-energy/): Folks who experience my retreats, workshops and talks often ask me how I am able to create and lead events where participants feel so present, so vulnerable, so connected to me and each other, and so deeply transformed.
- [The Art of Navigating Our Messy, Imperfect Lives](https://applieddepthinstitute.com/the-art-of-navigating-our-messy-imperfect-lives/): My life is messy and imperfect. In many different ways.   When I first became a practitioner 20 years ago, I never ever would have admitted that to anyone, and in fact went to lengths to hide it.   I thought that being messy and imperfect was shameful, and meant that there was something very wrong with me or that I was disqualified as a good practitioner or that I had a lot I needed to “fix”.   But the truth is (and thank goodness I learned this along the way):   All humans and human lives are very messy and imperfect.   We all have our own heartache.   We all have our own triggers.   We all experience complications in relationships and friendships.   We all sometimes wonder about the road not taken.   We all have certain goals that we haven’t (yet) been able to achieve.   We all make mistakes. A lot of them. And sometimes, unfortunately, those mistakes may also hurt others.   This is the human condition. There is no other way.   Yes, of course, it is often worthwhile to work on or evolve some of the messy parts & situations. But thinking that we will, at some point, achieve total and everlasting peace, harmony, and perfection is a trap that can keep us in a cycle of feeling badly about ourselves and frustrated.   With all of the perfection and glossiness of social media these days, it’s easy to slip into that trap of thinking things can be perfect - and that other people have achieved that perfection! But that’s not really life. Period.    So, the first principle for being able to navigate our messy lives: to know that life is meant to be messy and that there’s no way to achieve perfection.    I have found that it can be liberating to own and accept this truth. To really understand that our lives aren’t meant to be neat or perfect, that the goal is not for things to be neat and perfect, that one can absolutely have a meaningful and satisfying life even with the heartache and the mistakes and the triggers and the complications.    Second principle for being able to navigate our messy lives: Have compassion for yourself and for others. Practice Softening.   When we get caught in the myth of perfection, we forget to love ourselves, to have compassion for ourselves and our situations, to have patience. This can make ALL the difference. Remembering that we are worthy of love no matter what. Remembering that we are humans having a very imperfect, human experience.    And then, also remembering that other people out there are also having a very imperfect, human experience.    It is so easy to inadvertently fall into the thinking that when someone triggers you, rubs you the wrong way, even wrongs you....that the person is "bad". That the person had bad intentions, or is uber-selfish, or intentionally out of integrity and could care less, etc., etc.   And sometimes, some of it might be true.   But much of the time, it's messy humans being human.   It's someone being in their own trigger and therefore acting selfish. Or someone being in their own fear and therefore crossing a boundary. Or someone mis-perceiving the situation because of their own wounds, and therefore doing something not so kosher in order to stay "safe".   It's not that we don't excuse the things that are not OK or we don't set boundaries when boundaries need to be set. Harmful or hurtful transgressions should be addressed. That's important.   But that being said, I have found that life becomes more beautiful, peaceful, connected and just a little less painful and brutal when I can also stop myself from making sweeping judgements about another person's character (oh how my Inner Judge LOVES to make sweeping judgments!), and instead remember that this is another human being with a heart and a soul who most likely means well (most likely), and is simply having a human experience. And a rough day. (Or week. Or year).   We can be so, so quick to make other people the "enemy" in a way...instead of remembering that they're simply in this messy thing called life too.   The moments when I can give others the benefit of the doubt about WHO they are and where there heart truly is underneath the layers (even while setting my boundary or speaking my truth or deciding I don't want to be in touch with them anymore, period.)....those are the moments when I also have more compassion for myself too.   And one last principle for now for navigating our messy lives: Grieve when you’re called to grieve, and also laugh at the messiness a bit too.   Tough things happen in life, and yet because of the speed of modern life, we often don’t take the time to be with our emotions, to consciously and intentionally be sad and grieve losses, heartaches, hardships. For most folks, we spend a lot of time WORRYING about those things and feeling anxious about those things…but we don’t really make the sacred space to FEEL into the grief of those things.    Making space for the emotion is a transformational skill, and can often be a healing experience. It allows us to really be with ourselves, to be authentic and honest with ourselves, to move the energy of the emotion through us. Sometimes having a good, honest cry can help you find your grounding and peace.   That being said, also remember to laugh about the messiness when appropriate. Have a sense of humor about it. When appropriate, laugh at the ridiculousness of the argument you’ve been having with your best friend; laugh at the fact that you still haven’t kicked that bad habit after all these years (for me, it’s biting my nails); laugh that your car broke down during the road trip. That can be a healing experience too, and help you find the next steps to navigate the messiness.   These days, I find I am usually more than OK with the messiness in my life.    I don’t hate on it or make it wrong.   I simply understand that it’s part of life. Annoying at times for sure. Painful sometimes too. But not unnatural. Not something that makes me or my life wrong.   When I understand this fact, I can settle into seeing all the gifts and blessings that the same messy, imperfect life has given me.
- [11 Behaviors That Can Hold Your Clients (& You) Back from Taking Action & Achieving Their Goals](https://applieddepthinstitute.com/11-behaviors-that-can-hold-your-clients-you-back-from-taking-action-achieving-their-goals/): It’s one thing to vision and set goals with clients (or for yourself).    It’s a completely other thing for your clients to actually take action on those goals, and move them forward.    There are many behaviors that sabotage and hold clients back from making progress, and then of course there are underlying reasons for those behaviors.    As practitioners who help others achieve their goals, we want to have tools & techniques to transform the behaviors and the underlying reasons and to do it all in a process where your client can love themselves deeply through it and feel empowered.   The first step is to be able to identify those behaviors that sabotage and hold clients back from taking aligned action and reaching their goals.    Here’s a list of 11 Behaviors that you want to be on the lookout for when your clients  - or you - aren’t making the progress they’d like to make. This list isn’t exhaustive, but these are some of the biggies you’ll encounter:   Procrastination: Putting it off, and putting it off….and putting it off. Sometimes, the procrastination is painful, sitting in front of the computer screen, ready to write, and blanking out; other times procrastination looks more like choosing short term comfort (Netflix, anyone!) over the long term satisfaction of achieving goals.   Lack of Planning: You don’t plan how and when to take action steps at all, or you don’t plan well; either underestimating the amount of time certain tasks might take or not scheduling any time to do it at all.   Social Media Doom Scrolling that leads to Compare & Despair: You spend time scrolling and see other people’s supposed success (don’t believe everything that comes in your feed), and then not only do you feel dysregulated from all that technology, but you feel so bad or hopeless about yourself or your own situation that you don’t take action.    Blaming Others: You take a step forward and then things don’t quite go the way you want them to…so you blame someone or something else for foiling you, and then stay stuck stewing in anger or feeling victimized instead of problem-solving and moving forward.   Moving into Not-Good-Enough: This is “compare and despair”, but without the “compare”; you decide - consciously or not - that you’re not good enough to reach the goal or reach the goal well, and so you stop taking action or self-sabotage.   Getting Confused: The goal at hand feels so scary or overwhelming that even though you are whip-smart, you get totally confused about what actions to take or how to take them.   Perfectionism: You’re unwittingly operating under the belief that if it’s not absolutely perfect, it’s not good at all. So you do nothing to avoid not being perfect. Or, you fool yourself into thinking you can attain perfection that you get so caught up in revising and revising again…that you never finish the task.   Chasing after someone else’s goal: You set your goal up from a place of “should” instead of desire, or because it really is more your Dad’s expectation for you than your own expectation for yourself, or it’s because what dominant culture sees as successful or good…and then you can’t figure out why you lack the motivation to take action on the goal.   Taking too many actions: Your tendency may be to get so anxious or overzealous about achieving a goal or getting it right that you scramble and furiously take lots of action…but not the right action, not the things that will actually move you forward. And then you feel tired, drained, and frustrated.   Not asking for help: You really want to make something happen, but…there are pieces you need help with. But…you don’t think to ask for help or you can’t bring yourself to ask for help. So you don’t ask for help. And then you don’t get your stuff done.   Not taking a real break: In our Go! Go! Go! Culture, we often push ourselves and our bodies and our psyches past their natural limits. There is so much to do. Because being overworked and being overwhelmed are normalized in society, you may not realize that the reason you’ve become less efficient, less motivated, or downright resistant to taking action is because what you really need is a break.   Helping your client name and identify the behaviors that are holding them back is a great first step toward getting them back on track. After all, what we do not name and keep in the blindspots can cause way more damage than what we see clearly. (Remember to do this step with love, respect, and compassion for your client!)   This is a very important step, and it is really just a first step. After you identify the behaviors, use trauma-informed tools and skills to support your clients to break the behavior patterns and move towards aligned action taking and empowered steps towards the goals they deeply desire.
- [The Healing Art of Normalizing (Transformational Principle + Skill)](https://applieddepthinstitute.com/the-healing-art-of-normalizing/): There is one singular thing that is often more detrimental than unbefriended fear, than limiting beliefs, than unrealized shadows than un-navigated resistances than sucky situations.
- [There Is No Magic Pill (And That’s Good News…)](https://applieddepthinstitute.com/there-is-no-magic-pill-and-thats-good-news/): Over the last two decades, I’ve coached and trained a lot of incredible transformational practitioners. Practitioners who are wise. Practitioners who are incredibly skilled. Practitioners who co-create wonderful results with clients. Practitioners who are in integrity.
- [It’s OK to Not Live Your Best Life This Year](https://applieddepthinstitute.com/its-ok-to-not-live-your-best-life-this-year/): If you know me, you know I LOVE the transformation industry. I love that we support our clients to grow into who they really are. I love that we hold space for our clients to reach their goals. I love that we navigate journeys for our clients to learn and evolve.
- [Taking My Own Medicine More Deeply](https://applieddepthinstitute.com/taking-my-own-medicine-more-deeply/): Last week I wasn’t feeling well. It started with some congestion and a cough that wouldn’t quite come through, and within a short period of time it turned into extreme fatigue, brain fog, headache, tons of aches, an odd case of TMJ on one side of my jaw and other various symptoms.
- [3 Questions That Will Uplevel Your Coaching and Client Work](https://applieddepthinstitute.com/3-questions-that-will-uplevel-your-coaching-and-client-work/): Of course, having your transformation skills and techniques in tip-top shape is important and really helps you go deeper and more potent with your clients. You absolutely need those in order (this is why we learn dozens of transformational skills and techniques in Sacred Depths!).
- [A Truth to Embrace in Order to Be More Transformational (Acceptance of the Human Condition)](https://applieddepthinstitute.com/a-truth-to-embrace-in-order-to-be-more-transformational-acceptance-of-the-human-condition/): There are so many things I love about the coaching and transformational industries, and then there are also a few things that, in my opinion, need to shift…
- [My High-Level & Low-Level Confidence (This May Impact You & Your Clients Too)](https://applieddepthinstitute.com/my-high-level-low-level-of-confidence-this-may-impact-you-your-clients-too/): This Tuesday, we finished up the Winter 2021 cycle of the Sacred Depths Transformational Practitioner Certification with a beautiful 3 hour session.   It was wonderful to celebrate how much growth and evolution had taken place for the participants over the 10 months we’ve been journeying together. So much transformation on the personal level. So many skills mastered, and happy clients that they have served.   Ending cycles always brings up so much for me:   immense joy in having had the opportunity to share myself and my work...   deep feelings of honor & privilege for being able to hold the space for such amazing people and to learn from them & grow with them...   incredible satisfaction in witnessing the breakthroughs and transformations...   sadness in saying goodbye to a particular circle & experience - while I know so many clients continue with me, it will never be this exact circle again....   And...   Because I'm me (ah, the joys & annoyances of being me!), I always walk away feeling BOTH incredibly amazing/happy/fulfilled/good (enough)....   ...AND...   also feeling not good enough, focusing on what I could have done better, wondering where things weren't epic enough.   Such a strange combo of "that was wonderful" and "that was not wonderful."   It still amazes me how all at the same time, I can feel so confident and feel SO GOOD about the work that I do....while also being critical of it and worried that I didn't "do enough" (even though I know better).   I'm sharing with you to NORMALIZE the experience for you, to take the shame & the frustration out of it for you, just in case you happen to be like me. :)   Even though my whole entire message and purpose and business is based on teaching practitioners how to be AMAZING at what you do, as well as how to have confidence in yourself...I still, after all these years, experience what I call the “Paradox of Confidence” - this feeling of knowing I’m amazing and also feeling very not amazing all at once.   If you experience this too, I want you to know that there is nothing wrong with you.   I want you to know it doesn’t mean you’re not whole and complete exactly as you are.   And I also want you to know that there are ways you can work with the Paradox of Confidence to really benefit yourself, your work, and everyone around you.   The Paradox of Confidence also very likely comes up for some of your clients: the experience of not feeling good enough even when there is another part of themselves that is confident and knows how wonderful they are.   This Paradox of Confidence can show up in so many forms. For example:   the mother who all at once knows she is a wonderful mothers but also really doubts herself the teacher who all at once know they are making beautiful impact with their students but also obsesses on the students who didn’t think they were the best thing since sliced bread the artist who all at once feels deep satisfaction in the work she’s created yet also worries that it will not be loved & appreciated   I've come to learn over the years is that is it oh-so-very-human to have these different layers of experience all at once, especially for those us who are recovering perfectionists/rescuers/people pleasers/needers to be amazing in everyone's eyes.   I’ve also come to learn that the work isn’t about making this experience of feeling not-good-enough “go away for forever”; the work is about tending to it, transforming through it when it comes up, and using it to connect more deeply to yourself and your value.   If you don’t know how to manage this very human experience in transformational ways, it can foster even deeper feelings of self-doubt, self-criticism, frustration, and inability to really feel pleasure and satisfaction in your accomplishments & self.   So there is NOTHING WRONG at all with feeling & experience The Paradox of Confidence. How you respond to it and what you do with it makes all the difference though - and of course, same goes for how you support your clients who experience this.   In Sacred Depths, we learn a variety of somatic and non-somatic practices to support with all of this.    We learn techniques to be able to work with the Myth of Perfection.    We learn techniques to be able to Befriend the parts of ourselves that are not so savory.   We learn techniques for deeper self-acceptance.   We learn techniques for working with inner child and supporting inner child towards greater self-love and confidence.   We learn techniques for re-wiring negative thought patterns.   We learn techniques for tapping into & harnessing the more confident and self-assured parts of ourselves.   When the Paradox of Confidence comes up, it’s so important to be intentional about all of it. To harness & have techniques to work with the "not good enough" feelings vs. letting them eat you alive.    Through doing the deep work around it, one thing I’ve really come to appreciate about the Paradox of Confidence is this - it IS totally related to my very healthy commitment to excellence, and when I actively do my work on the Paradox & my not-good-enoughness, it keeps me on my toes, has me always improving & deepening, helps me continue to evolve...and I am POSITIVE it is part of what makes me such a good practitioner.   As ever, I am in such deep gratitude that I've been given such amazing opportunity to impact so many people...and that I get to connect with so many amazing people. Making impact and being impacted, co-creating transformation...well, it's a messy job sometimes, on a lot of levels. And I wouldn't have it any other way.
- [The Deep Dark Secret of the Coaching Industry](https://applieddepthinstitute.com/the-deep-dark-secret-of-the-coaching-industry/): There is a deep, dark secret that impacts pretty much everyone in the coaching, self-development, and transformational industries:
- [The Hidden Trap of Breakthroughs](https://applieddepthinstitute.com/breakthrough-vs-transformation-makes-all-the-difference-in-your-client-work/): The coaching, wellness, and healing industries tend to use the terms "Breakthrough" & "Transformation" a lot – and interchangeably – when marketing to clients.
- [Helping Our Clients & Ourselves Through These Difficult Times](https://applieddepthinstitute.com/helping-our-clients-ourselves-through-these-difficult-times/): Considering everything that is and has been happening in the world, it has been in many ways, a tough couple of years.
- [The Ways We Make Ourselves Small (& What to Do About It)](https://applieddepthinstitute.com/the-ways-we-make-ourselves-small-what-to-do-about-it/): Something I hear over and over and over when practitioners first come to me for support is that they’re making themselves small:
- [5 New Learnings About Facilitating, Teaching, and Selling](https://applieddepthinstitute.com/some-personal-professional-learnings-from-this-last-week/): What a week it has been. So much grief and anger around the events in the world...and also...so much joy and elation personally:
- [The Case for 1:1 Work (5 Reasons)](https://applieddepthinstitute.com/the-case-for-11-work-skills-slightly-controversial/): I know a lot of the marketing gurus say that if a client needs 1:1 work, they should find it somewhere else because that’s not a good use of your time. Better to leverage with groups. But I respectfully disagree.
- [A Sacred Ritual to Use on Your Birthday (or with Clients)](https://applieddepthinstitute.com/my-sacred-birthday-ritual/): Birthdays are an important moment - they can become a potent marker of time and of your personal evolution.
- [6 Actions to Improve Your Client Sessions Before the End of the Year](https://applieddepthinstitute.com/6-actions-to-improve-your-client-sessions-before-the-end-of-the-year/): Even though I’ve been coaching and facilitating transformation for nearly twenty years now, my answer to the question: “What is the one thing in your business that has the potential to make you cringe the most?” would be the same today as it was twenty years.
- [My Worst Client Case Study + How You Can Learn From Yours](https://applieddepthinstitute.com/my-worst-client-case-study-how-you-can-learn-from-yours/): Just like everyone else, I’ve had some doozy client situations. What has really helped me become better and better and better as a practitioner is being willing to look closely and assess carefully client cases that aren’t working so well...even if it’s uncomfortable - almost painful! - to do so! (This is why in my coach trainings, we always have Client Case Clinics to look at the stuff that comes up).
- [4 Tips for Effective & Transformational Exercises](https://applieddepthinstitute.com/effective-transformational-exercise-tips/): One of the things people ask me most when they come to me for support on facilitation and curriculum techniques is “How can I create more effective transformational exercises?”
- [Your Positive Thinking Is Harming Your Clients](https://applieddepthinstitute.com/your-positive-thinking-is-harming-your-clients/): I know, I know – Positive Thinking is a good thing. I admire and have learned a lot from those who naturally have a positive outlook on life. For better or worse, I did not grow up in an environment that modeled any kind of positive thinking. In fact, quite the opposite. I grew up with two immigrant parents whose own parents had survived the Holocaust. My parents trusted no one, always expected the worst, and because of their own trauma, they were perceiving a constant threat of annihilation. It was kind of like living in Catastrophic Thinking Central.
- [The Most Important Coaching and Facilitation Tool You Will Ever Need](https://applieddepthinstitute.com/the-most-important-coaching-and-facilitation-tool-you-will-ever-need/): Want to know THE most important component of Transformational Facilitation & Coaching?
- [When Someone Steals Your Work](https://applieddepthinstitute.com/when-someone-steals-your-work/): A few years ago, I was scrolling through Facebook, I noticed a post from someone who has taken ALL of my training programs over the last years. Turns out she had just put together her OWN transformational practitioner training, and she was posting pics and videos from her retreat.
- [This Coaching Standard Does More Harm Than Good](https://applieddepthinstitute.com/coaching-standard-2/): Over the summer, I had a private session with a client who had been in session with her healer the week before.
- [The Integrity and Depth Principles](https://applieddepthinstitute.com/the-integrity-and-depth-principles/): I often get asked how I’ve been able to grow and sustain such a thriving business, with so many hard core fans, happy clients, and referrals.
- [Leveraging the Shadow for Greater Client Transformation](https://applieddepthinstitute.com/leveraging-the-shadow-for-greater-client-transformation/): One thing I go deep into when I support clients to become Master Facilitators or Master Coaches is to understand the Shadow, all its layers, and how to effectively use it in your facilitation and 1:1 work to help your clients move past limiting patterns and obstacles.
- [7 Keys to Being a Transformational Leader in This Moment (& Always)](https://applieddepthinstitute.com/7-keys-to-being-a-transformational-leader-in-this-moment-always/): What a strange moment we are living in. The pandemic is really asking us to show up in better ways. For ourselves. For our clients & communities. For our businesses. For the world. The world needs us right now more than ever.
- [6 Tools to Create Deeper Transformation with Your Clients](https://applieddepthinstitute.com/6-tools-to-create-deeper-transformation-for-your-clients/): In my 15 years of facilitating Transformational Experiences for thousands of individuals and groups, I’ve come to learn that there are certain skills and elements you need to master as a leader and facilitator in order to be successful at creating lasting shifts, healing and real openings for your participants.
- [How to Help Clients Move Past Self-Doubt and Judgment](https://applieddepthinstitute.com/how-to-help-clients-move-past-self-doubt-and-judgment-2/): One of the biggest reasons why I developed the Sacred Depths Coach Certification Program is because I see way too many amazing coaches out there not knowing what to do when their clients stop moving forward because of self-doubt and self-judgment.
- [One of the Secrets to… Everything](https://applieddepthinstitute.com/one-of-the-secrets-to-everything/): For millennia, the wise women have understood and known how to navigate this particular key to life, and we need this key now more than ever before: Master the Paradox.
- [“Am I Good Enough?” The Well That Can Never be Filled…](https://applieddepthinstitute.com/am-i-good-enough-the-well-that-can-never-be-filled/): If you are soulful, smart, deep-thinking and deep-feeling, you’ve probably at one time or another felt that your work isn’t good enough, and that you’re not a good enough practitioner (or good enough to become a practitioner).
- [The Shadow Side of Anger](https://applieddepthinstitute.com/the-shadow-side-of-anger/): Over the weekend, Yael, who is 5, pushed some things a little too far. I asked her to please stop. After she persisted & persisted, I let her know it was not OK in a voice slightly louder than my normal voice, and explained why.
- [7 Things I’ve Learned (the hard way) about Enrollment Conversations](https://applieddepthinstitute.com/7-things-learned-the-hard-way-about-enrollment-conversations/): When I first started leading sales calls 17 years ago, I basically sucked. Big time.
- [Transformational Business & Life Lessons from Winter](https://applieddepthinstitute.com/transformational-business-life-lessons-from-winter-2017/): A few times a year, I have the honor and privilege of training 25 world-changing leaders on how to align your life and business with the seasons and cycles so that you are more successful, more in-the-flow, and all-around happier. (If you’re interested in being at the next training, let me know!).
- [A Cautionary Tale: My Instagram Emotional Breakdown](https://applieddepthinstitute.com/a-cautionary-tale-my-instagram-emotional-breakdown/): I resisted getting on Instagram for years and years. I made up stories & excuses about how I was too old for it, how I was too wordy for it, how I didn’t take enough selfies for it, on and on.
- [My First Bra (& how it relates to coaching)](https://applieddepthinstitute.com/my-first-bra-how-it-relates-to-coaching/): Plainly put: I grew boobs before most of the other girls in my grade.
- [Inanna’s Descent and You (& Who You Really Are)](https://applieddepthinstitute.com/inannas-descent-and-you/): Every Autumn for the last 21 years, I’ve spent reflective & ritual time working with the Sumerian myth of Inanna’s Descent. It’s important personal work that becomes deeper and deeper, more and more meaningful and profound each cycle I focus on it.
- [3 Questions to Ask Yourself That Will Upgrade Your Coaching & Client Work](https://applieddepthinstitute.com/3-questions-to-ask-yourself-that-will-upgrade-your-coaching-client-work/): Of course, learning new skills and techniques to use with clients is important and really helps you go deeper and stronger with them. You absolutely need that. But another thing that’s really helpful is simply asking YOURSELF questions that will take you deeper into your own inner wisdom, your own self-awareness, and your own understanding of your client’s situation.
- [A Subtle Yet Vital Coaching Principle](https://applieddepthinstitute.com/subtle-vital-coaching-principal/): Here's a coaching, facilitation, teaching (and marketing) tool that I live by:
- [What to Do When a Client Is Pissed Off or Overly-Demanding](https://applieddepthinstitute.com/what-to-do-when-a-client-is-pissed-off-or-overly-demanding/): If you are in the business of working with human beings, no matter how amazing you are, a moment will come when a client will get pissed off at you, judgmental of you, or overly-demanding.
- [An Advanced Creating Awareness Technique to Use with Clients (Some Coaches May Disagree with This)](https://applieddepthinstitute.com/creating-awareness-technique/): The Skill of Creating Awareness is one of the most foundational - and also one of the most powerful - that you can use with clients.
- [Mini Podcast: Why Does Mastery Matter?](https://applieddepthinstitute.com/why-does-mastery-matter/): If you’re in the line coaching or transformation work, you know just how critical the energy you bring to the table is in determining the outcome of your work with clients.
- [Mini Podcast: The Connection Between Coaching Mastery and Sales Mastery](https://applieddepthinstitute.com/coaching-and-sales-connection/): Coaches often make the mistake of separating their powerful coaching skills and their ability to have consistent successful enrollment conversations with prospective clients.
- [3 Developments in the Coaching Industry You Need to Know About](https://applieddepthinstitute.com/3-new-developments-that-completely-change-your-practice/): Just like every industry, the coaching and transformation industries go through different cycles and stages of evolution that are critical.
- [Tales of Woe from the First Retreat I Led by Myself](https://applieddepthinstitute.com/tales-of-woe-from-the-first-retreat-i-led-by-myself/): The first retreat I ever led by myself was 2-days long, and a massive learning lesson for me.
- [5 Teaching Modes That Will Revolutionize Your Retreats](https://applieddepthinstitute.com/5-teaching-modes-that-will-revolutionize-your-retreats/): This very important article is almost like a glossary of 5 different Teaching Modes that are each vital components of a transformational retreat or workshop.
- [Energy Is Real (& You Need This for Group Facilitation)](https://applieddepthinstitute.com/energy-is-real-you-need-this-for-group-facilitation/): Folks who experience my retreats, workshops and talks often ask me how I am able to create and lead events where participants feel so present, so vulnerable, so connected to me and each other, and so deeply transformed.
- [Everything the Transformational Industry Has Taught You About Competition Is a Lie](https://applieddepthinstitute.com/everything-the-transformational-industry-has-taught-you-about-competition-is-a-lie/): If you’ve been listening to the Coaching, Transformational, or Spiritual Communities or Industries, you’ve heard the advice, the warnings, and the explicatives about how to approach Competition.
- [Uncovering Client Blocks & Toe-Dipping into Inner Child Work](https://applieddepthinstitute.com/uncovering-client-blocks-toe-dipping-into-inner-child-work/): I had the honor and privilege of coaching a volunteer named Joni. She brought a real doozy of an issue to our time together, and I demonstrated how to very quickly and very effectively:
- [Principle #1: Love & Honor Your Client](https://applieddepthinstitute.com/love/): Yes, you heard me right: whether I’ve been working with my client for years….or even if we are just at the very beginning of our coaching relationship and I don’t know my client that well yet...first and foremost, I am always going to love & honor my client.
- [“Something Different” to Prep for 2019! (10 Fun Questions!)](https://applieddepthinstitute.com/something-different-to-prep-for-2019/): Alright, here we go. This is probably the least serious article I’ll ever write, but hopefully it will have more substance for you than you might think. Here are some out-of-the-box, slightly whimsical, quick and fun yet very powerful questions to set yourself up for an AMAZING 2019!
- [One of the Most Core, Foundational Coaching Principles, Period](https://applieddepthinstitute.com/one-of-the-most-core-foundational-coaching-principles-period/): In my nineteen years of coaching, teaching, and facilitating…in my 10 years of parenting and working to raise daughters who are secure, confident and at peace…and in my many decades of being a human being communicating with family, friends, colleagues, and strangers…I have learned quite a bit about what it takes to hold space for deep growth, transformation, evolution and aligned action taking.
- [A Not-So-Secret Ingredient to My Coaching Secret Sauce](https://applieddepthinstitute.com/a-not-so-secret-ingredient-to-my-coaching-secret-sauce/): My first business coach, who in so many ways was truly a wonderful coach and mentor, taught me a lot about boundaries. She was the first person to really open my eyes to the dangers of over-giving and allowing yourself to be treated (or treating yourself) like a doormat.
- [Quickie Coaching Tool](https://applieddepthinstitute.com/quickie-coaching-tool/): A couple of years ago, I had a session with a client who also works with a healer.
- [Some of My Facilitation Blunders (3 Case Studies & the Tools I Developed from Them)](https://applieddepthinstitute.com/some-of-my-facilitation-blunders-3-case-studies-the-tools-i-developed-from-them/): It's true that I'm known as one of the best workshop, ritual and retreat facilitators in the industry, but what you probably don't know is this: In my nearly 20 years of facilitating (& training others to facilitate!), I've made tons of mistakes. Not just little mistakes, but real biggies. The kinds that are cringe-worthy and the kinds that I've shed some real tears over.
- [The 4 Levels of Transformation You Must Provide Your Clients](https://applieddepthinstitute.com/the-4-levels-of-transformation-you-must-provide-your-clients/): If you’re keyed in to the self-development and transformation industries, you know that a lot of folks right now are pretty pissed off at the services they’re receiving:
- [State of the Union: The Transformational Industry](https://applieddepthinstitute.com/state-of-the-union-the-transformational-industry/): The Transformational industry that I love so dearly is rapidly changing right now, and I want you to know what you can do to ensure that you are a practitioner who is totally in integrity, totally fulfilled, totally doing the deep and sacred work you’re meant to be doing…and to ensure that you are one of the practitioners who will actually have staying power as we leap into the next decade of this industry.
- [How to Honor and Protect Your Time](https://applieddepthinstitute.com/how-to-honor-and-protect-your-time/): A colleague of mine recently confessed something that truly shocked me. She is a hardworking professional, someone I respect and admire, someone who exudes competence, authority, and wisdom – yet she told me this unbelievable story:
- [The Good, the Bad & the Ugly of the Coaching Industry](https://applieddepthinstitute.com/good-the-bad-the-ugly-of-the-coaching-industry/): More and more women who come to me start by saying they don’t really trust the coaching industry.
- [Behind the Scenes at My Shadow & Archetype Facilitator’s Retreat](https://applieddepthinstitute.com/behind-the-scenes-at-my-shadow-archetype-facilitators-retreat/): It was recently pointed out to me that I don’t often share with you, my beloved community, the profound magic & learning that happens at my training retreats, so here we go!

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- [Framework of Excellence](https://applieddepthinstitute.com/framework-of-excellence/): We have redefined coaching excellence by blending the disciplines of psychology, neuroscience, human behavior, somatics and spiritual wisdom into a transformative, integrative standard.
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- [Free Resources](https://applieddepthinstitute.com/free-resources/): Get immediate access to highly effective questions that yield deeper awareness & change. In the eBook, I break down different Coaching Question Categories, and when to use each category.
- [About Joanna](https://applieddepthinstitute.com/about/): I'd been moving steadily along for 12 years as a beloved business coach, guiding hundreds of clients each year. People would come to me to build their businesses through authentic marketing strategies and transformational inner work.
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- [Certified Practitioner Directory](https://applieddepthinstitute.com/practitioner-directory/): It is my honor to share with you this amazing group of leaders who not only participated in the Sacred Depths Practitioner Training but also did the extra and rigorous work to become Certified Sacred Depths Practitioners.
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## Practitioners
- [Zhanna Gavrilov](https://applieddepthinstitute.com/project/zhanna-gavrilov/)
- [Denise Stewart](https://applieddepthinstitute.com/project/denise-stewart/)
- [Agnes Udoh](https://applieddepthinstitute.com/project/agnes-udoh/)
- [Melina Kenjami](https://applieddepthinstitute.com/project/melina-kenjami/)
- [Adina Saperstein](https://applieddepthinstitute.com/project/adina-saperstein-2/)
- [Katherine Moore](https://applieddepthinstitute.com/project/katherine-moore/)
- [Amy Grist](https://applieddepthinstitute.com/project/amy-grist/): TEST EXPERTISE
- [Altagracia Felix](https://applieddepthinstitute.com/project/altagracia-felix/)
- [AJ Frenzel](https://applieddepthinstitute.com/project/aj-frenzel/)
- [Ale Krysmayr](https://applieddepthinstitute.com/project/ale-krysmayr/): Ale is a transpersonal embodiment coach and a trauma aware transformational facilitator. Her work assists you in coming home to your body and incarnating your being in this world. It is about empowering you to take ownership of your life, guiding you to self-responsibility and self-determination. Learn, based on female psychology, how to listen, understand, and reconnect to your inherent wisdom and holistic life navigation system.
- [Susan Larkin](https://applieddepthinstitute.com/project/susan-larkin/)
- [JodiGolda Komitor](https://applieddepthinstitute.com/project/jodigolda-komitor/)
- [Juniper Stokes](https://applieddepthinstitute.com/project/juniper-stokes/)
- [Danisha Ware](https://applieddepthinstitute.com/project/danisha-ware/)
- [Jennifer Malamas](https://applieddepthinstitute.com/project/jennifer-malamas/)
- [Mika Nakamura](https://applieddepthinstitute.com/project/mika-nakamura/)
- [Nisha Mody](https://applieddepthinstitute.com/project/nisha-mody/)
- [Victoria Cali](https://applieddepthinstitute.com/project/victoria-cali/)
- [Marla Tseng](https://applieddepthinstitute.com/project/marla-tseng/)
- [Marla Bollak](https://applieddepthinstitute.com/project/marla-bollak/)
- [Katie Vason](https://applieddepthinstitute.com/project/katie-vason/)
- [Nicole Harris](https://applieddepthinstitute.com/project/nicole-harris/)
- [Annemieke Van Dorland](https://applieddepthinstitute.com/project/annemieke-van-dorland/)
- [Doris Navarro](https://applieddepthinstitute.com/project/doris-navarro/)
- [Angie Birky](https://applieddepthinstitute.com/project/angie-birky/)
- [Monique Chavez, MHT](https://applieddepthinstitute.com/project/monique-chavez-mht/)
- [Kim Davies](https://applieddepthinstitute.com/project/kim-davies/)
- [Anita Puksic](https://applieddepthinstitute.com/project/anita-puksic/)
- [Randa Sultan](https://applieddepthinstitute.com/project/randa-sultan/)
- [Kelly Lubeck](https://applieddepthinstitute.com/project/kelly-lubeck/)
- [Gregg Berman](https://applieddepthinstitute.com/project/gregg-berman/)
- [Maria Lacik](https://applieddepthinstitute.com/project/maria-lacik/)
- [Veronica Jensen](https://applieddepthinstitute.com/project/veronica-jensen/)
- [Annelise Pesa](https://applieddepthinstitute.com/project/annelise-pesa/)
- [Joli Knott](https://applieddepthinstitute.com/project/joli-knott/)
- [Brenda Laue](https://applieddepthinstitute.com/project/brenda-laue/)
- [Sarah Van Hoy](https://applieddepthinstitute.com/project/sarah-van-hoy/)
- [Tina Dowdy](https://applieddepthinstitute.com/project/tina-dowdy/)
- [Sidsel Nelund](https://applieddepthinstitute.com/project/sidsel-nelund/)
- [Essie Richards](https://applieddepthinstitute.com/project/essie-richards/)
- [Izzi Beaulieu](https://applieddepthinstitute.com/project/izzi-beaulieu/)
- [Erin Borbet](https://applieddepthinstitute.com/project/erin-borbet/)
- [Lara Storm-Swire](https://applieddepthinstitute.com/project/lara-storm-swire/)
- [Carla Sanders](https://applieddepthinstitute.com/project/carla-sanders/)
- [Angela Stringhini](https://applieddepthinstitute.com/project/angela-stringhini/)
- [Amy Palatnick](https://applieddepthinstitute.com/project/amy-palatnick/)
- [Michelyn Gjurasic](https://applieddepthinstitute.com/project/michelyn-gjurasic/)
- [Jen Youngquist](https://applieddepthinstitute.com/project/jen-youngquist/)
- [Layne Mosler](https://applieddepthinstitute.com/project/layne-mosler/)
- [Lauren Piro](https://applieddepthinstitute.com/project/lauren-piro/)
- [Cindy Palajac](https://applieddepthinstitute.com/project/cindy-palajac/)
- [Linda Kaun](https://applieddepthinstitute.com/project/linda-kaun/)
- [Kim Banks](https://applieddepthinstitute.com/project/kim-banks/)
- [Kathleen Paul](https://applieddepthinstitute.com/project/kathleen-paul/)
- [Colleen O’Neill](https://applieddepthinstitute.com/project/colleen-oneill/)
- [Giuseppe Fratoni](https://applieddepthinstitute.com/project/giuseppe-fratoni/)
- [Simona Vivi H](https://applieddepthinstitute.com/project/simona-vivi-h/)
- [Shuana Woodward](https://applieddepthinstitute.com/project/shuana-woodward/)
- [Elijah Selby](https://applieddepthinstitute.com/project/elijah-selby/)
- [Libby Briscoe](https://applieddepthinstitute.com/project/libby-briscoe/)
- [Mindy Quoidbach](https://applieddepthinstitute.com/project/mindy-quoidbach/)
- [Lisa Stromsmoe](https://applieddepthinstitute.com/project/lisa-stromsmoe/)
- [Staci Page](https://applieddepthinstitute.com/project/staci-page/)
- [Karen Tasto](https://applieddepthinstitute.com/project/karen-tasto/)
- [Natalie Yeo](https://applieddepthinstitute.com/project/natalie-yeo/)
- [Karlita Nabours-Palermo](https://applieddepthinstitute.com/project/karlita-nabours-palermo/)
- [Holly Storm](https://applieddepthinstitute.com/project/holly-storm/)
- [Dottie Lamoureux](https://applieddepthinstitute.com/project/dottie-lamoureux/)
- [Dana Canneto](https://applieddepthinstitute.com/project/dana-canneto/)
- [Elvy Perez](https://applieddepthinstitute.com/project/elvy-perez/)
- [Vivian Lord](https://applieddepthinstitute.com/project/vivian-lord/)
- [Tracy Kay](https://applieddepthinstitute.com/project/tracy-kay/)
- [Tina Ghahramani-Singh](https://applieddepthinstitute.com/project/tina-ghahramani-singh/)
- [Teresa Lea](https://applieddepthinstitute.com/project/teresa-lea/)
- [Teresa Ichsan](https://applieddepthinstitute.com/project/teresa-ichsan/)
- [Tanya Dantus](https://applieddepthinstitute.com/project/tanya-dantus/)
- [Swati Kameswar](https://applieddepthinstitute.com/project/swati-kameswar/)
- [Swathi Reddy](https://applieddepthinstitute.com/project/swathi-reddy/)
- [Suzanne Culberg](https://applieddepthinstitute.com/project/suzanne-culberg/)
- [Stephanie Papadakis](https://applieddepthinstitute.com/project/stephanie-papadakis/)
- [Stephanie Boucher](https://applieddepthinstitute.com/project/stephanie-boucher/)
- [Sophia Li](https://applieddepthinstitute.com/project/sophia-li/)
- [Solveig Pedersen](https://applieddepthinstitute.com/project/solveig-pedersen/)
- [Siobhan Sullivan](https://applieddepthinstitute.com/project/siobhan-sullivan/)
- [Sharon Epstein](https://applieddepthinstitute.com/project/sharon-epstein/)
- [Schamet Horsfield](https://applieddepthinstitute.com/project/schamet-horsfield/)
- [Rose Corrick](https://applieddepthinstitute.com/project/rose-corrick/)
- [Roos Vos](https://applieddepthinstitute.com/project/roos-vos/)
- [Renee Fishman](https://applieddepthinstitute.com/project/renee-fishman/)
- [Rebecca Volinsky](https://applieddepthinstitute.com/project/rebecca-volinsky/)
- [Ray Mardia](https://applieddepthinstitute.com/project/ray-mardia/)
- [Rachel Marsden](https://applieddepthinstitute.com/project/rachel-marsden/)
- [Penny Goldmuntz](https://applieddepthinstitute.com/project/penny-goldmuntz/)
- [Patty Hanson](https://applieddepthinstitute.com/project/patty-hanson/)
- [Pardis Partow](https://applieddepthinstitute.com/project/pardis-partow/)
- [Nima Novak](https://applieddepthinstitute.com/project/nima-novak/)
- [Nicole Cruz](https://applieddepthinstitute.com/project/nicole-cruz/)
- [Natalie Mossayebi](https://applieddepthinstitute.com/project/natalie-mossayebi/)
- [Naomi Tessler](https://applieddepthinstitute.com/project/naomi-tessler/)
- [Naomi Green](https://applieddepthinstitute.com/project/naomi-green/)

## Episode
- [How to Become a Referral Magnet: 5 Steps to Get More Referrals as a Coach (Without Feeling Salesy)](https://applieddepthinstitute.com/podcast/how-to-become-a-referral-magnet-5-steps-to-get-more-referrals-as-a-coach-without-feeling-salesy/): This is one of those episodes I hope you come back to more than once, because it's not just a marketing tactic. It's a genuine shift in how you think about growing your coaching business.
- [The Referral Mistakes That Are Costing You Clients (And What To Do Instead)](https://applieddepthinstitute.com/podcast/the-referral-mistakes-that-are-costing-you-clients-and-what-to-do-instead/): This is one of those episodes I hope you actually act on, not just nod along to, because referrals are the single most overlooked lever most coaches and practitioners have for growing a business.
- [The Coaching Philosophies that Change Everything (Part 2): Why Being Wrong Can Be a Gift (And Comfort Isn’t Always Kind)](https://applieddepthinstitute.com/podcast/the-coaching-philosophy-that-changes-everything-why-being-wrong-can-be-a-gift/): This is one of those episodes I hope you sit with for a while afterward, because both of these philosophies ask you to let go of something that probably feels, on the surface, like it's protecting your clients…and your credibility.
- [The Coaching Philosophies that Change Everything (Part 1): Your Clients Don’t Need Fixing](https://applieddepthinstitute.com/podcast/the-coaching-philosophy-that-changes-everything-your-clients-dont-need-fixing/): This is one of those episodes I hope you sit with for a while afterward, because it's less about a technique and more about something underneath every technique you'll ever learn.
- [The Nice Practitioner Trap](https://applieddepthinstitute.com/podcast/the-nice-practitioner-trap/): This is one of those episodes that tends to land somewhere uncomfortable…in the best possible way.
- [Ethical Coaching Practices: How Power Dynamics Show Up in the Coach-Client Relationship](https://applieddepthinstitute.com/podcast/ethical-coaching-practices-how-power-dynamics-show-up-in-the-coach-client-relationship/): This is a shorter episode than usual, and a more urgent one. I recorded it off the cuff, without my usual prep, because I recently heard another story of not-so-kosher things happening inside a practitioner/client relationship…and I'm fired up.
- [The Burnout: Why Coaches & Therapists Don’t Have Capacity…and What To Do about It](https://applieddepthinstitute.com/podcast/the-burnout-why-coaches-therapists-dont-have-capacity-and-what-to-do-about-it/): If you are a coach, therapist, or transformational practitioner who feels rushed most days, who wonders what's wrong with you because everything feels like so much, or worries you’re headed for burnout or don't have the capacity to take on more clients or put real energy into your marketing — this episode is for you.
- [The Client Onboarding Process Most Coaches Get Wrong (And What It Might be Costing You in Referrals & Renewals)](https://applieddepthinstitute.com/podcast/the-client-onboarding-process-most-coaches-get-wrong-and-what-it-might-be-costing-you-in-referrals-renewals/): If you’ve been coaching for a while, chances are you’ve already got a client onboarding process and a welcome packet that works. But “works” and “is doing everything it could be doing” aren’t always the same thing.
- [Will AI Replace Coaches? What Every Coach Needs to Know to Make Your Practice AI-Proof](https://applieddepthinstitute.com/podcast/why-ai-replace-coaches-what-every-coach-needs-to-know-to-make-your-practice-ai-proof/): There's a conversation happening in the coaching and transformational practitioner world right now — and most people are either panicking about it or pretending it isn't happening.
- [[Best of] Lady Gaga or Aimee Mann? Helping Clients (and Yourself) Find Your True Version of Success](https://applieddepthinstitute.com/podcast/best-of-lady-gaga-or-aimee-mann-helping-clients-and-yourself-find-your-true-version-of-success/): This is one of those episodes that's close to my heart.
- [How to Help Clients Overcome Fear: The Difference Between Soothing and Transforming It](https://applieddepthinstitute.com/podcast/how-to-help-clients-overcome-fear-the-difference-between-soothing-and-transforming-it/): If you’ve ever wondered how to help clients overcome fear — not just feel better for a session, but genuinely shift — this episode is for you. Most practitioners were taught to soothe fear: to reassure, reframe, regulate, and move on. And those approaches can help. Temporarily. But they rarely produce lasting change. In this episode of The Coaching R(e)volution, Joanna Lindenbaum breaks down the crucial difference between soothing fear and actually transforming it, and what it takes to become the practitioner who can do both.
- [My Own Fear Practice: 3 Real Stories From My Life and Business](https://applieddepthinstitute.com/podcast/my-own-fear-practice-3-real-stories-from-my-life-and-business/): Most conversations about fear in coaching stay theoretical. In this episode, Joanna Lindenbaum gets personal.
- [4 Coaching Archetypes That Keep Clients Stuck in Fear (And What Masterful Coaches Do Differently)](https://applieddepthinstitute.com/podcast/4-coaching-archetypes-that-keep-clients-stuck-in-fear-and-what-masterful-coaches-do-differently/): Are your clients insightful, motivated, and still not moving forward?
- [5 Signs It’s Time to Upgrade How You Work with Fear (For Client Results and Your Business)](https://applieddepthinstitute.com/podcast/5-signs-its-time-to-upgrade-how-you-work-with-fear-for-client-results-and-your-business/): There are moments in your work—maybe more than you’d like to admit—where your clients aren’t getting the results you know are possible for them. They have the insight. They understand the pattern. And still… they don’t follow through. They stall. They stay stuck.
- [Leveraging Your Outsider Status](https://applieddepthinstitute.com/podcast/leveraging-your-outsider-status/): Have you ever found yourself in a room full of people… and somehow felt like you didn’t quite belong?
- [A Small But Mighty Copy Tip for Higher Marketing Conversion](https://applieddepthinstitute.com/podcast/a-small-but-mighty-copy-tip-for-higher-marketing-conversion/): If your marketing isn’t converting the way you want it to… there’s a good chance it’s not because you need a better strategy.
- [How Sacred Depths Helps Coaches Create Real Client Transformation](https://applieddepthinstitute.com/podcast/how-sacred-depths-helps-coaches-create-real-client-transformation/): In this episode of the Coaching Revolution Podcast, Joanna Lindenbaum shares the story behind the Sacred Depths Transformational Practitioner Training and why this advanced training helps coaches, therapists, and transformational practitioners go far beyond traditional coaching techniques.
- [Extraordinary Client Care: High Touch Strategies That Transform Client Results with Caitlin Fitzgordon](https://applieddepthinstitute.com/podcast/extraordinary-client-care-high-touch-strategies-that-transform-client-results-with-caitlin-fitzgordon/): Client care is often treated like an afterthought in coaching and transformational businesses — but in reality, it’s one of the most powerful drivers of client success, referrals, renewals, and long-term business sustainability.
- [3 Keys to Better & Safer Somatic Work](https://applieddepthinstitute.com/podcast/3-keys-to-better-safer-somatic-work/): Somatic work is becoming increasingly popular in coaching and personal growth spaces — and for good reason. Many practitioners are discovering that insight alone isn’t always enough to create lasting change for clients. When fear, resistance, self-sabotage, or stuck patterns show up, the nervous system and body often need to be part of the work.
- [Being Visible in Your Marketing When You Don’t Love How You Look or Sound](https://applieddepthinstitute.com/podcast/being-visible-in-your-marketing-when-you-dont-love-how-you-look-or-sound/): In today’s episode of the Coaching Revolution Podcast, Joanna speaks to a tender and deeply human struggle that many coaches and practitioners carry quietly: how to be visible in your marketing when you feel self-conscious about your appearance or your voice.
- [The Difference Between Supporting and Subtly Rescuing Your Clients](https://applieddepthinstitute.com/podcast/the-difference-between-supporting-and-subtly-rescuing-your-clients/): In today’s episode, we’re exploring a distinction that is subtle, nuanced — and incredibly important if you want to do deep, ethical, effective 1:1 work with your clients.
- [When You Don’t Know What to Say in a Client Session — and What to Do Next](https://applieddepthinstitute.com/podcast/when-you-dont-know-what-to-say-in-a-client-session-and-what-to-do-next/): If you’ve ever been in a client session where your mind suddenly goes blank — where you genuinely don’t know what to say next — this episode is for you.
- [3 Personal & Professional Lessons I Learned in 2025](https://applieddepthinstitute.com/podcast/3-personal-professional-lessons-i-learned-in-2025/): In this deeply personal and honest episode, Joanna shares three hard-earned personal and professional lessons from 2025—a year marked by profound grief, meaningful growth, business challenges, and unexpected beauty.
- [How I Create Curriculum](https://applieddepthinstitute.com/podcast/how-i-create-curriculum-2/): This is one of my most listened to episodes, and I’m happy to share it again. In it, I pull back the curtain on my curriculum creation process. If you’re a coach, facilitator, or transformational practitioner wanting to craft programs that don’t just inform but transform your participants, this is for you.
- [The New Rules of Transformational Online Learning](https://applieddepthinstitute.com/podcast/the-new-rules-of-transformational-online-learning/): This episode is the last one of the 2025 season! We’ll be back again January 5th, 2026.
- [Overcoming the Good Girl Syndrome: From Good Girl to Revolutionary Leader](https://applieddepthinstitute.com/podcast/overcoming-the-good-girl-syndrome-from-good-girl-to-revolutionary-leader/): In this deep and honest episode, Joanna explores one of the most pervasive and sneaky forces that shape women’s leadership — The Good Girl Syndrome.
- [Letting Go, Living in the Mystery & Knowing When Less Is More](https://applieddepthinstitute.com/podcast/letting-go-living-in-the-mystery-knowing-when-less-is-more/): As the days shorten and the nights grow long, we find ourselves deep in late autumn—a time of release, rest, and renewal. In this episode, Joanna explores what this season invites us to remember: that letting go, being in the mystery, and embracing "less" are not just seasonal experiences, but essential parts of being human. While our culture glorifies growth, expansion, and productivity, this conversation honors the quieter seasons of life—the times when things fall away, when we face loss, or when we’re simply called to slow down.
- [5 Ways to Co-Create Change with Your 1:1 Clients](https://applieddepthinstitute.com/podcast/5-ways-to-co-create-change-with-your-11-clients/): What does it really mean to co-create transformation with your clients? In this episode, Joanna explores how true change doesn’t happen to your clients — it happens with them. You’ll learn five specific ways to deepen your work, strengthen your client partnerships, and help breakthroughs become embodied, lasting transformation.
- [Creating & Using Your Sacred Vision Statement](https://applieddepthinstitute.com/podcast/creating-using-your-sacred-vision-statement/): What keeps you inspired and grounded in your work when business feels harder, or when the world feels uncertain? In this episode, Joanna shares one of the most powerful tools she’s used for over 15 years in her own business — her Sacred Vision Statement. This isn’t just a piece of writing or a lofty ideal; it’s a living compass that shapes your offerings, your marketing, your voice, and your day-to-day sense of purpose.
- [The Art of Client Renewals](https://applieddepthinstitute.com/podcast/the-art-of-client-renewals/): Renewals are one of the easiest and most reliable ways to grow your income — no funnels, no ads, no cold calling, no endless new-client hustle. In this episode, I’m diving into how to make renewals a natural, ongoing part of your business so you can have steady income, deeper relationships, and more time doing the transformational work you love. We’ll look at what actually creates renewals (and what doesn’t), how to navigate the energetic fears that often arise, and the practical process that makes clients say yes again and again.
- [Deactivating the Sister Wound inside of your Group Work](https://applieddepthinstitute.com/podcast/deactivating-the-sister-wound-inside-of-your-group-work/): Have you ever walked into a room of women and—no matter how confident you are in your life—felt that old whisper of Will I belong here? Will they like me?
- [Making the Intangible Tangible: Using Ritual in Your Coaching & Transformational Work](https://applieddepthinstitute.com/podcast/making-the-intangible-tangible-using-ritual-in-your-coaching-transformational-work/): Ritual has always been part of human life—woven into traditions, ceremonies, and even the everyday moments we barely notice (think birthday candles). But what happens when we consciously bring ritual into our coaching, our groups, and our own lives?
- [Marketing that Feels Good: Grow Your Business without Manipulation or Sleaze](https://applieddepthinstitute.com/podcast/marketing-that-feels-good-grow-your-business-without-manipulation-or-sleaze/): For years, I felt allergic to marketing. It seemed pushy, manipulative, and out of alignment with the values I hold dear. I wanted to share my work in the world, but I couldn’t stomach doing it in a way that felt sleazy—or worse, harmful. So for a long time, I hid. I avoided marketing at all costs, and it kept me from truly growing my business.
- [Do I really need another practitioner training?](https://applieddepthinstitute.com/podcast/do-i-really-need-another-practitioner-training/): If you’ve ever found yourself wondering: "Do I really need another training? Haven’t I already learned enough?" — you’re not alone.
- [3 Ways to Make Your Coaching Sessions Instantly More Effective](https://applieddepthinstitute.com/podcast/3-ways-to-make-your-coaching-sessions-instantly-more-effective/): As coaches, we want every client session to be as effective as possible—because effective sessions mean deeper transformation for our clients, more satisfaction in our work, and what I call the 3 R’s: Referrals, Renewals, and Reputation. When your sessions truly move clients forward, they’ll want to keep working with you, refer others to you, and speak highly of your impact.
- [My Yearly Birthday Ritual + Reflections on Turning 50](https://applieddepthinstitute.com/podcast/my-yearly-birthday-ritual-reflections-on-turning-50/): I’m turning 50 this week! It’s a biggie, and in honor of it I’m sharing in this episode my yearly birthday ritual (the same one I’ve been doing for the last 25 years!) that helps me ground, anchor and celebrate my transition from one year to the next.
- [Best of: Helping Your Clients (& Yourself) Work through Fear](https://applieddepthinstitute.com/podcast/best-of-helping-your-clients-yourself-work-through-fear/): Knowing how to support your clients to move through their fear is a game changer if you are a coach, therapist or transformational practitioner.
- [The State of the Coaching Industry 2025](https://applieddepthinstitute.com/podcast/the-state-of-the-coaching-industry-2025/): Every year or so I take the time to create a State of the Coaching & Transformation Industry report - because the industry is rapidly changing, and knowing what’s going on can be vital to helping you make the shifts needed to thrive in the year ahead.
- [On Mourning & Mother/Daughter Relationships](https://applieddepthinstitute.com/podcast/on-mourning-mother-daughter-relationships/): After nearly 25 years of being visible and vulnerable in public, I’m generally not too shy about sharing anything. 
- [5 Mistakes that Block Referrals in Your Business (& what to do instead)](https://applieddepthinstitute.com/podcast/5-mistakes-that-block-referrals-in-your-business-what-to-do-instead/): If you’ve ever wished more people would just send great clients your way... this episode is for you.
- [Behind the Scenes of My Website Refresh (Lessons You’ll Want to Hear!)](https://applieddepthinstitute.com/podcast/behind-the-scenes-of-my-website-refresh-lessons-youll-want-to-hear/): Today’s episode comes with some exciting news: the brand new Applied Depth Institute website is officially live! My team and I have been quietly working on this refresh for months, and I can’t wait for you to see it. But in true Joanna fashion, I’m not just here to share the shiny finished product—I’m bringing you behind the scenes of what it actually took to get here.
- [When the World Feels Heavy: How to Keep on Showing Up](https://applieddepthinstitute.com/podcast/when-the-world-feels-heavy-how-to-keep-on-showing-up/): This week’s episode is a short but powerful one—an honest reflection on how to keep showing up for your work when the world feels like it’s falling apart. If you’ve ever felt torn between your desire to create change and the overwhelm of hard news and heartbreaking headlines...you are not alone. I’ve been hearing this question more and more: How do I keep marketing, coaching, creating, or leading when things feel so painful in the world?
- [Why I’ll Never Give Up 1:1 Client Work — And Why You Might Not Want to Either](https://applieddepthinstitute.com/podcast/why-ill-never-give-up-11-client-work-and-why-you-might-not-want-to-either/): You’ve heard the advice: once your business scales, drop the 1:1s. Focus on leverage. Build your groups. But what if that’s not the whole story? In this episode, I share why I’ve kept private client work at the heart of my business — even as everything else has grown — and why it continues to fuel not just my revenue, but my joy, skillset, and thought leadership.
- [The Tender, Weird Ways Rejection Sensitivity Shows Up](https://applieddepthinstitute.com/podcast/the-tender-weird-ways-rejection-sensitivity-shows-up/): Today’s episode is a little different. To celebrate our 50th episode (wow!), I’m getting very personal. I’m sharing some deeply vulnerable stories about the quirky, subtle, and sometimes cringey ways that rejection sensitivity shows up in my life — in my business, in my friendships, and even in my relationships with beloved clients.
- [The Myth of Amaterasu, Visibility & Summer Solstice](https://applieddepthinstitute.com/podcast/the-myth-of-amaterasu-visibility-summer-solstice/): As we approach the Summer Solstice—the longest day and shortest night of the year—this episode explores how to tap into the profound wisdom of this sacred time for both your personal growth and client work. The solstice isn't just an astronomical event; it's a powerful invitation to step into your full radiance and help others do the same.
- [Inside Navigating Client Resistance](https://applieddepthinstitute.com/podcast/inside-navigating-client-resistance/): When a client starts ghosting, avoiding, spiraling into overwhelm, or just quietly disengaging… it can feel discouraging, confusing, or even a little heartbreaking as a practitioner. We’ve all been there — and most of us were never trained in how to meet these moments with clarity, confidence, and compassion.
- [Coaching Clients through Uncertain Times](https://applieddepthinstitute.com/podcast/coaching-clients-through-uncertain-times/): In today's deeply resonant episode, we dive into a topic many of us are feeling but not always discussing openly: how do we coach effectively—and live meaningfully—during times of profound global uncertainty? From political upheaval to climate crises and economic shifts, we explore practical ways to support clients towards their goals when everything feels wobbly, both for ourselves and our clients.
- [What to do to when a client is Pissed Off or Overly Demanding](https://applieddepthinstitute.com/podcast/what-to-do-to-when-a-client-is-pissed-off-or-overly-demanding/): Ever had a client who makes you feel like you just can't do anything right?
- [Breaking Free from Procrastination: It’s Not About Laziness](https://applieddepthinstitute.com/podcast/breaking-free-from-procrastination-its-not-about-laziness/): Let's be honest – we've all been there. That PHd dissertation gathering dust, the tough conversation you're avoiding, or the launch materials sitting in your drafts folder. In today's episode, I'm diving deep into procrastination – not as a time management issue, but as what it truly is: a complex emotional response tied to our fears, identity, and self-worth. I even share my own biggest procrastination story from 20 years ago that still makes me cringe! Whether you're a coach helping clients break free from procrastination or struggling with it yourself, this episode offers compassionate insights and practical strategies.
- [Where I’ve Been the Last Few Weeks (life and death and more)](https://applieddepthinstitute.com/podcast/where-ive-been-the-last-few-weeks-life-and-death-and-more/): After a brief hiatus from the podcast, Joanna shares in this special episode an intimate glimpse into her personal journey over the past six weeks. This heartfelt conversation explores profound life experiences that have transformed perspectives and deepened wisdom in ways that apply to both personal growth and client work.
- [The Power Hiding in Our Shadows (from my guest interview on the Unthered Voice podcast with Cara Jones)](https://applieddepthinstitute.com/podcast/the-power-hiding-in-our-shadows-from-my-guest-interview-on-the-unthered-voice-podcast-with-cara-jones/): Whatever it is you are afraid to be, you have likely tucked away in what’s called your “shadow.”
- [Less Content, More Breakthroughs: The Art of Process Time in Groups](https://applieddepthinstitute.com/podcast/less-content-more-breakthroughs-the-art-of-process-time-in-groups/): Are your group programs missing the magic ingredient that transforms good results into life-changing breakthroughs? In this powerful episode, Joanna reveals why the most profound transformations in retreats and group work often happen during the unscripted moments—and how you can harness this phenomenon to create unforgettable experiences for your clients.
- [Mastering Group Facilitation – Your Burning Questions Answered!](https://applieddepthinstitute.com/podcast/mastering-group-facilitation-your-burning-questions-answered/): For the first time ever, I’m doing an audience Q&A episode! You all sent in incredible questions about facilitating transformational group programs—how to create deep connection, holw to hold space during silence, manage group energy, and more. Whether you're new to leading groups or refining your skills, this episode will help you facilitate with confidence, authenticity, and mastery.
- [Hello, Spring! A Coaching Process to move from Stagnation to Renewal](https://applieddepthinstitute.com/podcast/hello-spring-a-coaching-process-to-move-from-stagnation-to-renewal/): Spring Equinox is approaching in the Northern Hemisphere, bringing with it powerful lessons about renewal, rebirth, and fresh starts. In this episode, Joanna draws on her 20+ years of studying seasonal wisdom to share a transformative 5-step coaching process for breathing new life into stagnant areas of your business, relationships, and personal practices.
- [Facilitation Case Study: Clear Time Agreements (& the Mistakes I’ve Made)](https://applieddepthinstitute.com/podcast/facilitation-case-study-clear-time-agreements-the-mistakes-ive-made/): Have you ever had that heart-stopping moment when you realize you've made a big mistake with a group? In this powerful episode, you'll hear a veteran group facilitator share a semi-dramatic mishap from her 25-year career leading retreats and workshops - one that could have derailed an entire event, but instead led to a breakthrough moment that will transform how you think about group leadership.
- [The 5 Facilitation Modes Every Group Program Needs](https://applieddepthinstitute.com/podcast/the-5-facilitation-modes-every-group-program-needs/): In this episode, we look at the 5 essential modes of facilitation that will transform your group programs. Whether you're running retreats, workshops, or online courses, these five carefully balanced approaches activate different learning pathways, fostering deeper integration and genuine transformation.
- [The Art of Creating Transformation Experiences (from my guest interview on the Let’s Lead Together podcast)](https://applieddepthinstitute.com/podcast/the-art-of-creating-transformation-experiences-from-my-guest-interview-on-the-lets-lead-together-podcast/): Today’s episode is a special treat! I’m sharing with you an interview I did a year ago on the Let’s Lead Together podcast. Host Marli Williams (who is also a pal of mine), took us into deep and unexpected territories. We dove into the powerful realm of transformational leadership.
- [That time I learned the Hard Way in my Business about Letting Go](https://applieddepthinstitute.com/podcast/that-time-i-learned-the-hard-way-in-my-business-about-letting-go/): Ready to transform your business by mastering the art of letting go? In this mini-episode of the Coaching r(E)volution Podcast, we dive into a pivotal moment from 2008 that changed everything for me and my business. I share the raw, honest story of how clinging to a successful program - the Women's Intuitive Leadership Program - nearly derailed my business growth, and how embracing the wisdom of cycles led to an unexpected breakthrough.
- [An Introduction to Working with Archetypal Energy](https://applieddepthinstitute.com/podcast/an-introduction-to-working-with-archetypal-energy/): One of my most beloved tools for helping clients achieve goals and create the experience they want in life - it’s working with Archetypal Energy! In this episode, we dive into this very potent coaching tool - a tool that goes far beyond personality quizzes and common surface-level conceptions of what Archetypes are. You’ll learn how accessing different archetypal energies can help clients breakthrough personal blocks, unlock hidden resources, and create meaningful change in their lives.
- [PSA: Undoing Patriarchal Messaging](https://applieddepthinstitute.com/podcast/psa-undoing-patriarchal-messaging/): Cultural beliefs like “more is better” and “perfection is necessary” often go unquestioned, yet they can wreak havoc on our lives, businesses, and sense of well-being. These deeply ingrained ideas—rooted in patriarchy and advanced capitalism—impact our nervous systems, our ability to create sustainable projects, and our sense of satisfaction. 
- [Sacred Rhythms Method: Unlocking the Natural Cycles of Success](https://applieddepthinstitute.com/podcast/sacred-rhythms-method-unlocking-the-natural-cycles-of-success/): Ever wonder how to bring more flow to your projects?
- [Curriculum Tip: How to Start Every Group Program](https://applieddepthinstitute.com/podcast/curriculum-tip-how-to-start-every-group-program/): In this mini-episode, we’re diving into a critical yet often overlooked aspect of creating powerful group experiences and curriculum: Opening Content and Exercises that Build Engagement and Readiness. Whether you're leading a retreat, teaching a course, or delivering a workshop, how you start sets the tone for everything that follows.
- [Busting Myths about Thought Leadership (so you can stop worrying and start creating)](https://applieddepthinstitute.com/podcast/busting-myths-about-thought-leadership-so-you-can-stop-worrying-and-start-creating/): In today’s episode, we’re diving into a term that’s everywhere in the coaching, educational, and transformational industries: Thought Leadership. While it’s essential for creating impactful group programs, courses, and other offerings, the concept itself often feels elusive and overwhelming. Many coaches and course creators struggle with self-doubt, fear, or confusion about what Thought Leadership really means, leading to blocks in sharing their work with the world. The truth? You already have the seeds of Thought Leadership within you—it’s about recognizing and articulating your unique experiences, insights, and perspective.
- [My Year in Review 2024 (& a review process for you!)](https://applieddepthinstitute.com/podcast/my-year-in-review-2024-a-review-process-for-you/): This was maybe my most fun podcast episode to put together for you! In it I go through my yearly process for assessing my business and then creating my next set of yearly goals.
- [How I create Curriculum](https://applieddepthinstitute.com/podcast/how-i-create-curriculum/): In this episode, I pull back the curtain on my curriculum creation process. If you’re a coach, facilitator, or transformational practitioner wanting to craft programs that don’t just inform but transform, this is for you.
- [5 Distinctions Between Good & Life Changing Group Courses](https://applieddepthinstitute.com/podcast/5-distinctions-between-good-life-changing-group-courses/): When you create what I call a “Life Changing Course”—the type of course that is so dynamic, so transformational, and that goes very deep—not only do you help change the lives of those you serve….but your life changes as well.
- [Admitting our mistakes as leaders](https://applieddepthinstitute.com/podcast/admitting-our-mistakes-as-leaders/): As part of our month-long focus on the Ethics of Leadership, we take a look today at the challenges and importance of admitting our mistakes as leaders. 
- [3 Lessons on the Ethics of Leadership (& a tough personal story!)](https://applieddepthinstitute.com/podcast/3-lessons-on-the-ethics-of-leadership-a-tough-personal-story/): We’re devoting a whole month to The Ethics of Leadership here at Applied Depth Institute because it is one of the most important pieces for anyone who is a coach, transformational practitioner, or leader of any sort….and the truth is that Ethics and Integrity just aren’t talked about enough in the coaching & transformational industries. 
- [Helping Our Clients & Ourselves Through Difficult Times](https://applieddepthinstitute.com/podcast/helping-our-clients-ourselves-through-difficult-times/): As a people and culture, we are holding a lot right now.
- [The Myth of Inanna & how we Cling to Status](https://applieddepthinstitute.com/podcast/the-myth-of-inanna-how-we-cling-to-status/): Success in our goals, our careers, our lives is of course, valuable and important. But…what happens when we start to overly identify with success or symbols of status? How does this end up blocking up from our goals and holding us back from transformation?
- [How I get so much done in a day!](https://applieddepthinstitute.com/podcast/how-i-get-so-much-done-in-a-day/): “Joanna, what does your typical work day look like and how do you get so much done in a day?” I got asked this question recently by someone in the The Coaching r(E)volution community, and the answer is so good….filled with so many tips and so much inspiration for you…that I had to make a podcast episode about it!
- [My Client Wants to Be My Friend – What do I do?](https://applieddepthinstitute.com/podcast/my-client-wants-to-be-my-friend-what-do-i-do/): Picture this scenario: You’re doing great work with a client or with someone in a group you’re leading. And in the work, you show up as your awesome self with your wonderful personality. And then one day, maybe at the end of a session or maybe in an email, says “I love our sessions so much and also I feel like we have so much in common. Do you want to grab coffee?”
- [3 Reliable Keys to Consistent Income](https://applieddepthinstitute.com/podcast/3-reliable-keys-to-consistent-income/): Having consistent income sources are vital to having a sustainable business, and to not being on the roller coaster of feast or famine. Consistent Income is also key if you don’t want to be constantly scrambling because you’re not sure where your next clients are coming from.
- [4 Truths about Coaching I wish Someone Would Have Told me When I Got Started](https://applieddepthinstitute.com/podcast/4-truths-about-coaching-i-wish-someone-would-have-told-me-when-i-got-started/): For today’s episode I wanted to share a couple of the truths and pearls of wisdom that no one taught me when I was training to become a coach, and they are things I WISH I would have known sooner. 
- [The Fear of Being Seen](https://applieddepthinstitute.com/podcast/the-fear-of-being-seen/): The Fear of Visibility and the fear of being seen are such common fears that come up for clients we coach…but also the fear of visibility or being seen is one of the TOP fears of many coaches.
- [Unlocking Clarity: A Coaching Demo on Tight Intentions & Loose Agendas](https://applieddepthinstitute.com/podcast/unlocking-clarity-a-coaching-demo-on-tight-intentions-loose-agendas/): This week’s episode is a coaching demonstration, yay!
- [5 Words that can Revolutionize your Client Work & Marketing (& your life!)](https://applieddepthinstitute.com/podcast/5-words-that-can-revolutionize-your-client-work-marketing-your-life/): You may have heard this phrase before because it’s used a lot when it comes to sales trainings that are soul centered and not so aggressive. 
- [7 Elements of Effective & Ethical Sales Conversations](https://applieddepthinstitute.com/podcast/7-elements-of-effective-ethical-sales-conversations/):  I stand firmly and proudly behind the idea that the BEST marketing strategy in the world is being a practitioner of excellence. This is why most of my work is devoted to training coaches and practitioners to be the best you can be.
- [Meet the Resistance Archetypes!](https://applieddepthinstitute.com/podcast/meet-the-resistance-archetypes/): This is our last episode right now in our series on Resistance, and today’s episode is maybe the juiciest of all because we’re discussing…Resistance Archetypes!
- [A Post-Session Protocol that Will Help You Co-Create Better Results with Your Clients](https://applieddepthinstitute.com/podcast/a-post-session-protocol-that-will-help-you-co-create-better-results-with-your-clients/): If you’re anything like me, you are doing the work you do because you want to help others. 
- [More about The Navigating Client Resistance Deep Dive Training (& my slip into the Judge archetype!)](https://applieddepthinstitute.com/podcast/more-about-the-navigating-client-resistance-deep-dive-training-my-slip-into-the-judge-archetype/): This episode is for anyone who worries about marketing too much and that people will hate you, judge you, be annoyed with you, or leave you if you do a lot of outreach and marketing and invitation making.
- [What I do to Prepare for Client Sessions (it’s not what you think!)](https://applieddepthinstitute.com/podcast/what-i-do-to-prepare-for-client-sessions-its-not-what-you-think/): My students in the Sacred Depths Transformational Practitioner Training often say, “Joanna - you always show up SO prepared and manage so much in a session; how do you do it?”
- [One of my most beloved Resistance Archetypes – The Victim!](https://applieddepthinstitute.com/podcast/one-of-my-most-beloved-resistance-archetypes-the-victim/): Ever been in conversation with a client - or a friend or family member - and all of the sudden, it seems like they’ve become possessed by the most negative personality in the world? 
- [What is Client Resistance & Why do we need to Know about it?](https://applieddepthinstitute.com/podcast/what-is-client-resistance-why-do-we-need-to-know-about-it/): Have you ever had a client that consistently shows up late for sessions? Or always cancels last minute? Or maybe even a client that all of the sudden has a really bad attitude about what you’re discussing in session…or maybe even gets upset at you?
- [“Oh no! I’m not an expert on that topic” How to Help a Client who asks a Question you don’t have an Answer for](https://applieddepthinstitute.com/podcast/oh-no-im-not-an-expert-on-that-topic-how-to-help-a-client-who-asks-a-question-you-dont-have-an-answer-for/): Let’s say a client hired you so that they could learn to feel more confident and motivated in their work, and in a session, they happen to bring forward an issue about a parenting situation…but you don’t have kids or know anything about parenting!
- [Working with Jealousy and Competition](https://applieddepthinstitute.com/podcast/working-with-jealousy-and-competition/): In so many circles, it’s taboo to even talk about Jealousy. It’s considered bad and wrong and shameful. But, in the Sacred Depths approach to transformation, nothing is inherently bad or wrong. Everything - every feeling or impulse - that arises inside of us can be used for evolution and finding deeper self-compassion and satisfaction.
- [How to Ethically & Effectively Raise Your Rates](https://applieddepthinstitute.com/podcast/how-to-ethically-effectively-raise-your-rates/): In this episode we look into a question that I often get asked, and it usually goes something like this: “I know it’s time to raise my rates, but how do I let my existing clients know? I’m worried they won’t want to continue with me!”
- [Breaking Down the Process of Transformation and Change](https://applieddepthinstitute.com/podcast/breaking-down-the-process-of-transformation-and-change/): Our clients come to us because they want a transformation of some sort. The transformations can be in their outer world - finishing a big project, growing a business, attracting a loving relationship, better managing a team, and beyond. The transformations can also be in their inner worlds: more confidence, more self-love, more consistency, just to name a few.
- [Helping Your Clients (& Yourself) Work through Fear](https://applieddepthinstitute.com/podcast/helping-your-clients-yourself-work-through-fear-2/): Knowing how to support your clients to move through their fear is a game changer if you are a coach, therapist or transformational practitioner.
- [How to Stop Going Overtime in Your Client Sessions](https://applieddepthinstitute.com/podcast/how-to-stop-going-overtime-in-your-client-sessions/): Going overtime in client sessions is OK….until it isn’t. It can create stress and chaos in your schedule, and when it happens persistently it can also lead to resentment of clients. Additionally, it generally doesn’t really help your clients.
- [The 4 Levels of Learning & Processing and Why You Need Them in Your Coaching](https://applieddepthinstitute.com/podcast/the-4-levels-of-learning-processing-and-why-you-need-them-in-your-coaching/): Today’s topic is one that is going to help you be a better coach and practitioner in EVERY SINGLE one of your sessions and groups. 
- [An Inner Child Coaching Demo](https://applieddepthinstitute.com/podcast/an-inner-child-coaching-demo/): Inside of the Sacred Depths Transformational Practitioner Training, I share a lot of coaching demos because one of the BEST ways to become a better practitioner, to stretch and master your transformational skills, is to listen and observe, with intention and presence, to masterful coaching sessions.
- [The Psychology of ”I want to be Famous”: How to Support your Clients and Yourself](https://applieddepthinstitute.com/podcast/the-psychology-of-i-want-to-be-famous-how-to-support-your-clients-and-yourself/): This is a very personal episode, one where I open up very transparently to share about my inner push and pull around fame and wanting to be “BIG”...and how I’ve navigated it (and still navigate it) in my own life and business. 

## Products
- [Referral Magnet 2026 – Alumni](https://applieddepthinstitute.com/product/referral-magnet-alumni/)
- [Referral Magnet 2026](https://applieddepthinstitute.com/product/referral-magnet-2026/)

## Thank You Pages

## Offers
- [Referral Magnet](https://applieddepthinstitute.com/offers/referral-magnet/): Consistent high-quality referrals start with knowing exactly how to ask — and also doing work so good, clients can't stop talking about you.
- [Unshaken – How to Face Rejection – Thank You](https://applieddepthinstitute.com/offers/unshaken-face-rejection-registered/): a Masterclass with Joanna Lindenbaum
- [Sacred Depths Mastery 2026 – Befriend Your Fear](https://applieddepthinstitute.com/offers/sacred-depths-sdalumni/): Advanced-Level training and transformational journey for seasoned practitioners
- [Thank You – Retreast RSVP](https://applieddepthinstitute.com/offers/thank-you-rsvp/): Thank You! We have received your RSVP for the retreat.
- [Sacred Depths Mastery 2026 – Befriend Your Fear](https://applieddepthinstitute.com/offers/sacred-depths-byf/): Advanced-Level training and transformational journey for seasoned practitioners
- [The Hidden Money Map](https://applieddepthinstitute.com/offers/the-hidden-money-map/): This is a live experience only. There will be no recording. 
- [Sacred Depths Mastery 2026](https://applieddepthinstitute.com/offers/sacred-depths/): Advanced-Level training and transformational business journey for seasoned practitioners
- [Thank you for confirming your address!](https://applieddepthinstitute.com/offers/thank-you-for-confirming-your-address/): Thank You! We've recorded your address.
- [Why Your Clients Stay Stuck: Intro to Befriend Your Fear – Thank You May 14](https://applieddepthinstitute.com/offers/befriend-your-fear-intro-ty-3/): All the details are on their way to your inbox.
- [Why Your Clients Stay Stuck: Intro to Befriend Your Fear – Thank You – May 8 2026](https://applieddepthinstitute.com/offers/befriend-your-fear-intro-ty-2/): All the details are on their way to your inbox.
- [Befriend Your Fear Somatic Coaching Method](https://applieddepthinstitute.com/offers/befriend-your-fear-somatic-coaching-method/): 60-Day Training to confidently move clients through their deepest blocks...and poise your business for more referrals & renewals
- [Why Your Clients Stay Stuck](https://applieddepthinstitute.com/offers/befriend-your-fear-intro/): If you’re a seasoned coach or practitioner, you’ve likely had this experience:
- [Sacred Depths Alumni](https://applieddepthinstitute.com/offers/sacred-depths-alumni/): World-class coach training for leaders who are committed to Lasting Client Results:
- [The Hidden Money Map – Thank You](https://applieddepthinstitute.com/offers/the-hidden-money-map-registered/): Unlock Your Business Shadow & Stop Limiting Your Income Ceiling
- [Somatic & Depth Coaching Intensive – Regular](https://applieddepthinstitute.com/offers/the-somatic-depth-coaching-intensive/): What It Takes for True Client Results & Transformation
- [Help Clients Off the Wheel of Self Sabotage](https://applieddepthinstitute.com/offers/transforming-client-self-sabotage-optin/): You might recognize this moment:You know your client is capable.They want the result.And yet… something keeps getting in the way.
- [Thank you! We updated your email preference](https://applieddepthinstitute.com/offers/thank-you-email-preference/): Thank You! We've recorded your email preference.
- [CL 5-day Bootcamp](https://applieddepthinstitute.com/offers/cl-5-day-bootcamp/): You know you’re meant to lead the most powerful types of group experiences.
- [Transformative Power of Curriculum](https://applieddepthinstitute.com/offers/transformative-power-of-curriculum/): January 21st, 12:30 - 2:00pm ET
- [Create a Course](https://applieddepthinstitute.com/offers/build-and-lead-life-changing-courses/): Understand the components that make a course deeply  transformational for your students... & how to create a curriculum that becomes your greatest superpower as a transformational expert!
- [Curriculum Lab](https://applieddepthinstitute.com/offers/curriculum-lab-26/): This Done-With-You Lab will help you craft & lead programs that make lasting impact on your clients (& help YOU activate more referrals and repeat business).
- [Transformative Power of Curriculum Homestudy- Opt-in](https://applieddepthinstitute.com/offers/tpc-hs-opt-in/): Learn proven tools to deliver courses thatyour client will never forgetGet Instant Access Now!
- [Resistance Handbook – Thank You Page + Invite to Preview Call](https://applieddepthinstitute.com/offers/ebook-confirm-resistance/): I'm thrilled to share this valuable and actionable information with you. 
- [Art of Client Transformation](https://applieddepthinstitute.com/offers/art-of-client-transformation/): Applied Depth Practitioner Institute presents:
- [How to Help Your Clients Get Better Results – Opt-In Page](https://applieddepthinstitute.com/offers/help-your-client-opt-in-page/): Consistently not taking actions they want to take (in their business,  dating life,  career or home life)
- [55 Breakthrough Questions – Thank You Page](https://applieddepthinstitute.com/offers/ebook-confirm-55q-1/): I'm thrilled to share this valuable and actionable information with you. 
- [Thank you for contacting us!](https://applieddepthinstitute.com/offers/thank-you-for-contacting-us/): Thank You! We've received your message.We'll be in touch with you shortly.
- [Into The Depths 2025-2026](https://applieddepthinstitute.com/offers/into-the-depths-3/): ​Have the gravitas that comes from knowing you’ve faced your own insecurities & fears around group leadership.
- [Navigating Client Resistance Program](https://applieddepthinstitute.com/offers/navigating-client-resistance/): Have you ever had a client that...
- [NCR Preview Call- Opt-in](https://applieddepthinstitute.com/offers/live-resistance-workshop-2025/): (& yes, there are techniques to help you powerfully navigate this, so you can get clients into action & moving towards transformation!)
- [Working with Shadow](https://applieddepthinstitute.com/offers/working-with-shadow/): Where we become the ones who masterfully bear witness to the places our clients desperately want to have seen, but have been too afraid. The places that you can hold space for and bring out into the light…
- [Resistance eBook](https://applieddepthinstitute.com/offers/resistance/): Understand the psychology behind why clients “stay stuck” and discover how to turn their Resistance & Self-sabotage into some of the most masterful work you'll do as a transformational expert!
- [55 Breakthrough Questions Ebook](https://applieddepthinstitute.com/offers/breakthroughcoachingquestions/): One excellent question can plant the seeds for big change to come.
- [Authentic & Ethical Sales Conversations HOMESTUDY – Sales Page](https://applieddepthinstitute.com/offers/authentic-ethical-sales-conversations-homestudy/): You want to change lives & make the world a better place.But to do the work you're here to do, you need clients.
- [Sacred Depths](https://applieddepthinstitute.com/offers/sacred-depths-old/): World-class coach training for leaders who are committed to Lasting Client Results:
- [Template – Pre-retreat Messages V2](https://applieddepthinstitute.com/offers/retreat-template-v2/): Don’t forget you get to invite your friends to The Secrets to Transformational Group Programs 3-day event for FREE (they are lucky to know you)!
- [Template – Pre-retreat Messages V1](https://applieddepthinstitute.com/offers/retreat-template-v1/): Don’t forget you get to invite your friends to The Secrets to Transformational Group Programs 3-day event for FREE (they are lucky to know you)!

## Checkout