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I’m Joanna Lindenbaum, a coach, ritualist, and all-around transformation nerd who is obsessed with helping clients go deep to create more change and results with their clients.
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I created the Coaching Revolution Podcast to share with you coaching skills, tips, and advice, as well as a deeper understanding of human behavior and of yourself.
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so that you can do even better client work and group work, grow your business organically, and know that you’re making a real difference in the world.
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This is about creating a revolution in the transformational industry so that more practitioners feel amazing about what they do, and so that more of our clients experience life-changing shifts.
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Let’s get started.
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Welcome back to the Coaching Revolution Podcast.
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This is Joanna Lindenbaum, and I am so happy that you are here with me today.
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Thank you for being here.
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Today I want to talk about one of my most favorite things in the world, the Sacred Depths Transformational Practitioner Training.
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I know it sounds nerdy that it’s one of my favorite things in the world, but it really is.
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And in this episode today, I’m going to share how Sacred Depths actually came into being.
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I’m going to share the story behind it.
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how I ended up creating a practitioner training, even though that was definitely not the thing I thought I’d do when I grew up.
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And it’s really a story about following the breadcrumbs of your work and letting your purpose unfold in ways that you could have never predicted.
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I’m also going to share with you the four pillars inside of Sacred Depths.
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These 4 pillars are threaded throughout every single module in the program, and they’re really important and needed if you want to do depth work and extraordinary work with clients.
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They’re needed if you want to do somatic work and if also you want a sustainable business.
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So I’m really excited to share those four pillars with you.
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You’re going to learn a bit through the four pillars about being an extraordinary practitioner.
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Now, one reason I wanted to dedicate a full episode to Sacred Depths is partly because the next round of the training begins in a few weeks.
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And
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We already have an amazing group of practitioners forming for the next cohort, and I know that many of you listening have been considering whether Sacred Depths might be right for you.
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Sacred Depths really is quite different from most trainings out there.
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I don’t even like to call it a coach training.
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I call it a transformational practitioner training because even though it includes all the coaching skills that you need, it goes above and beyond.
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It really transcends what we know and understand about coaching.
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So it’s really very different.
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from most of the trainings out there.
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And I wanted to take the time to explain what makes Sacred Depths unique.
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And I want to be honest about something.
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There’s a small part of me that was nervous about doing a full episode about my own program.
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That part of me worried that
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listeners might judge me or feel like I am using the podcast to over-promote.
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And that nervous part of me, that scared part of me, honestly, it wanted me to hide and to not do this episode at all.
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But thankfully, I’ve done enough inner work over the years to not let my fears run the show.
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to not let my fears run the show of my life or of my business or of my client work and also of this podcast.
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So I’m sharing all of this with you, just kind of like the real talk behind the veils, because if you’re drawn to work, to this kind of work and to me and to this community,
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there’s a good chance that you’ve felt something similar when it comes to sharing your own work.
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Maybe you’ve felt hesitant to talk about your programs.
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Maybe part of you worries about being seen as too promotional or too aggressive or too whatever.
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And I really want to normalize that feeling.
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I want to let you know that
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There are still times that some of those fears come up for me too.
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And most importantly, I also want to let you know that I deeply, deeply believe that when you really care about the work that you’re doing and when you’re genuinely helping people and making impact in the world,
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It’s important to share about it.
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It’s important to let people know about it.
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How else then would you be able to continue to make impact?
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And I’ll tell you something that kind of gives me peace when I am promoting, that makes me feel a little less scared and more, I don’t know, I guess the word is entitled, if you will.
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I know that I also offer so much value through so many free resources.
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Resources like this podcast.
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I offer so much value through my newsletter, through my free preview workshops, through different resources and e-books that we create.
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So, much.
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And I’ve made it over, my career, I’ve made it a priority of mine for any kind of marketing that I do, for it not just to be about making sales, but for it to be about value, for it to support the reader or listener in some way, for it to maybe shift a thought
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or a belief in some way, for it to remind someone of how wonderful they are, how brilliant they are.
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So all of this is why today we are going to talk about sacred depths.
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And along the way, you’re going to learn some pieces on what actually creates deep transformation in coaching.
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Okay, so let’s get into it.
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And let’s start here.
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There are a lot of trainings out there.
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are a lot of certifications, advanced certifications, modality trainings, and many of them are wonderful and valuable.
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And yet,
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I hear from practitioners constantly who say things like, I’ve done trainings, but I still don’t feel confident.
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Or I can take my clients far, but not far enough to really co-create the change that they want.
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Sometimes I hear from practitioners, I’m good when things are going well with a client,
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But when things get tough or tense, I get really anxious and I don’t know what to say.
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Sometimes I hear from practitioners, I’m scared to market myself and do outreach because my clients aren’t renewing or sending referrals.
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They’re not valuing the work, and so I don’t know if I should put it out there.
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Also, I hear the following a lot from people when they first come to me.
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They share with me about this scenario.
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Maybe you know it.
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A client is sitting in front of you and they’re stuck in fear or resistance or self-sabotage or deep shame.
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And you, as the practitioner, you can feel in every fiber of your being,
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that there is more there.
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You can sense the deeper truth underneath.
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You can feel that a breakthrough really wants to happen.
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You can feel that your client’s nervous system could shift, but you just can’t quite take them there.
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It’s like you can take them far,
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just not far enough.
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One of the reasons Sacred Depths exists is for you to learn how to take your clients farther.
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And the truth is that we’ve always needed this.
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We’ve always needed to know how to go deep.
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But now, in 2026, we need this more than ever.
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Our clients and our clients to be are carrying more fear, more anxiety, more overwhelm, more nervous system dysregulation.
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They are bombarded constantly with media and crisis and uncertainty.
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And on top of all of that, or I guess you could say related to all of that,
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we’re all also living in what many people are calling a trust recession.
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That means that the level of safety and presence that people need in order to hire you, and then in order to truly open up and change, it’s much higher than it used to be.
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So
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There is no doubt in my mind that the world truly, truly needs transformational practitioners, real ones, extraordinary ones.
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We need practitioners who know how to go deeper.
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We need practitioners
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who have the capacity to hold safe space and vulnerable space.
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We need practitioners who know how to work somatically with fear and with resistance and with shadow.
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And this is what Sacred Depths is all about.
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But before we go any further,
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I want to kind of roll it back for a moment.
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And I want to share with you what originally led me to create Sacred Depths.
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Because I will tell you, when I was a little girl, I did not think that this would end up being my sacred purpose.
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And even when I started coaching, I definitely did not set out
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to train coaches, therapists, and transformational practitioners.
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Sacred Depths actually happened in a kind of magical, serendipitous, and very organic way, step by step over the course of my career.
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So to tell the story, we kind of first have to go back to the very beginning of my work.
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When I first left the art world, some of you might know I had a master’s in art history, but when I first started doing this transformational work, I started off as a ritualist and as a facilitator of women’s circles.
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I learned a lot about ritual and about archetypal energy and about Jungian shadow and about containers.
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And I just, I loved the work.
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I loved all of it so much.
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And over a couple of years, this goes back already over 25 years ago, but over a couple of years of leading women’s circles and women’s rituals, I also realized that I wanted one-on-one skills to work with clients.
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And I got certified as a coach.
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I learned different transformational skills.
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And I started working with clients one-on-one.
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And what I noticed pretty quickly as I started working with clients one-on-one was that the coaching skills that I learned in my training, they were good.
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They were good enough.
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But
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They didn’t help me at all when one of my clients showed up with fear, or one of my clients showed up with resistance, or if a client had persistent limiting beliefs, or if a shadow was lurking and holding a client back, or if a client was self-sabotaging.
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And kind of being the transformation nerd that I am, I took this as an incredible challenge.
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I rolled my sleeves up and I got to work.
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And I got to work over years working with my clients and working with my clients and developing tried and true techniques to support them through fear, to support them through resistance, to support them through shadow.
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et cetera, et cetera.
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And my clients, they loved this work that we were doing together.
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They were creating such incredible results because of the deep inner work that we were doing that eventually, one by one, many of them, not all of them, but many of them, started asking me
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how I was building my business and if I could support them to do this work as well.
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And even then, even though they were saying to me, Joanna, help me do this work, I didn’t even realize that I was stepping into training yet.
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I really didn’t.
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I thought I was stepping into business coaching.
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And so for a number of years, I considered myself a business coach.
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I continued to lead clients through the deep inner work, all of the fears, all of the resistances, et cetera, et cetera, all of the leadership work, while also supporting them in their marketing strategy and their business strategy and their business plans.
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And my clients, these clients that I was helping with business,
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They were incredibly successful.
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They had clients who would renew with them over and over.
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They had clients who would refer to them over and over.
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Their reputations grew.
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And one day it just hit me over the head.
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It was such a light bulb moment.
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Because I was thinking, why is it that my clients are so successful in business, so much more successful than so many other of the practitioners out there?
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And it hit me.
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It wasn’t really because of the marketing that I was teaching them or coaching them on or the strategy that we were working on together.
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Yes, of course, some of the marketing strategy had to do with it for sure.
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But really why my clients were successful in business was a combination of A, the deep inner work that we were doing, and B, they were emulating the transformational processes that I was doing with them in their own client work.
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And because of that, their clients
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were co-creating incredible results.
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And that is how their businesses were growing.
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It was because they were extraordinary practitioners through my modeling.
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And this is how Sacred Depths was born.
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Because when I had that light bulb moment, everything changed.
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I realized all along, all along from the very beginning,
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I had been training practitioners to go deeper, to do more effective work, to hold deep space.
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And that’s when the first version of Sacred Depths was born, which by the way, now it’s a 10-month program, but the first version, I was still a little tentative.
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It was just a six-week quickie training.
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And then the rest is kind of history.
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It evolved from there to what it is today.
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A 10-month, no stone left unturned, high touch, full service training for highly seasoned practitioners, as well as new practitioners who know they are meant to do the deep work.
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Now,
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Hopefully, as I shared this story, number one, it inspires you.
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It really shows you how we kind of find the work that we’re meant to do.
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But the other thing is that I hope that my story highlights something for you that I believe needs to be talked about more in the industry.
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And it’s as follows.
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The best marketing in the world isn’t clever messaging, isn’t complicated funnels, isn’t the latest and greatest strategy.
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The best marketing in the world is extraordinary client results because
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When your clients experience real and profound transformation, when they’re held by someone who truly knows how to create safe space, vulnerable space, and when they’re held by someone who really knows how to lead them through all of their obstacles,
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They stay with you longer.
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They renew again and again.
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They tell everyone they know about the work.
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They send referrals your way.
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They share about you on social media and about how incredible you are, how you were the one that helped them.
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And when all of that happens because of your extraordinary work, not only is that the most powerful marketing strategy imaginable, it also increases your confidence.
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And when your confidence grows, you become much more willing to be visible, to market, to do outreach,
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to lead powerful sales conversations, to raise your rates if that’s what’s aligned for you.
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In other words, becoming extraordinary at what you do strengthens your business in so many ways.
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And that’s one of the many goals of Sacred Depths.
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Okay, so
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How does Sacred Depths accomplish all of this?
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Well, let me walk you through the four pillars inside of the program.
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And these four pillars are threaded through every single module inside of the training.
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And this is what helps create extraordinary practitioners.
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So I’ll list out all four pillars first, and then I’ll break each one down.
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Each one is really important.
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So the first pillar is mastery of energetics.
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And this is about increasing your capacity and your depth threshold.
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The second pillar is mastery of human behavior.
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The third pillar is mastery of somatics and advanced transformational techniques.
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And then the 4th pillar inside of Sacred Depths is ethical and effective business strategies.
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So let me explain each of these to you.
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I think you’ll learn a lot just about
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coaching and business from understanding these four pillars.
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The first one to me in many ways is the most important one.
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It’s that mastery of energetics and increasing your depth threshold.
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And this pillar is one of the many things
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that sets Sacred Depths apart from every other training and certification out there.
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This pillar is about focusing on you, the practitioner, first.
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On your nervous system.
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on working through the triggers and trauma responses that you might be bringing unknowingly into your client container.
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This is the pillar where you work on your fears, on your beliefs, on making sure you don’t bring your family projections into your containers, and so much more.
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This first pillar of energetics, it goes back to one of the most important truths about
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transformation.
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You can only take your clients as far as you yourself have gone.
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You can only take your clients as far as you yourself have gone.
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Your capacity to lead your clients through depth and through powerful experiences, it has to do with you.
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And
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Inside of Sacred Depths, we work on dozens of aspects of your energetics, your depth threshold, your nervous system, so that you can have capacity.
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Because if you’re afraid, let’s say, of conflict, you’re going to unconsciously in your client work or in your marketing,
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Avoid places where clients might feel anger.
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And you don’t want to do that.
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Or if you’re afraid of being wrong, you may hesitate to follow your intuition when something important is happening beneath the surface.
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Or if you’re afraid of not being liked, then you might end up softening your reflections in ways that
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maybe they keep clients comfortable, but it also keeps clients stuck.
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Or if you carry fears of not being good enough, which I know so many of us do, then you may end up second guessing yourself inside of your client sessions or your marketing, even when your instincts are correct.
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So inside of Sacred Depths, in this first pillar,
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We work directly with the fears, the triggers, and the trauma responses that show up for you as the practitioner.
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The fear of not being good enough, the fear of being wrong, the fear of not being liked, the fear of others getting angry, the urge to try to prove yourself, the urge to fix or rescue, or take over responsibility for a client.
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And these patterns, as you might know, they don’t just live in your mind.
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They also live inside of your nervous system.
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And so because of that, they shape how present you can be in your client sessions, how regulated you can be.
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and how safe then your clients feel when they’re with you.
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When you work with your own fears and your own trauma responses first, like the ways we do inside of sacred depth, something really powerful happens.
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You become less reactive, less guarded, and less controlling.
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You can stay
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more open when clients express strong emotions.
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You can sit with them in uncertainty because there isn’t always clarity.
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You can sit in the shadows with someone without rushing to fix them.
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And when you work on this first pillar of your energetics, your depth threshold, your capacity,
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you end up working all of the skills and tools and techniques in your toolbox so much better.
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Every single time a coaching technique goes really well, goes exceptionally, every single time a coaching session goes really well,
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It absolutely, absolutely starts with the practitioner’s energetics, capacity, and nervous system.
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You do the techniques better when you are in a better place.
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And it feels important to mention briefly that everything I’m sharing right now around energetics and capacity, this is also one of the places
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where it helps you be more ethical and trauma-informed.
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Now, inside of Sacred Depths, when we learn techniques and skills, we learn all of the ways to be trauma-informed inside of those skills, all of the ways to keep your clients safe.
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inside of the skills, all of the ways to be ethical.
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But again, it’s not just about the skills.
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It’s about your energetics.
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So when you’ve done your own inner work, you’re far less likely to push clients beyond their capacity.
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You’re far less likely to project your own issues onto them.
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you’re far less likely to inadvertently shame your clients or unconsciously steer the process.
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So much of energetics is about being trauma informed as well.
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And then of course, you need all these energetics for your business and your marketing as well, because if you’re scared of being seen or you’re scared of not being good enough, or you’re scared of other people’s anger, or your system is
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often dysregulated, it then becomes very, very hard to market or market well.
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So that’s our first pillar, energetics, depth threshold, capacity.
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Here’s the second pillar inside of Sacred Depths, another one that’s threaded through every single module in the program, Mastery of Human Behavior.
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So
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The skills that you learn are only as good as A, your energetics, like we just spoke about, but also they’re only as good as your understanding of human behavior.
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Because a technique on its own, a skill on its own, you can’t take it very far.
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if you don’t know how to apply it to the specific human being in front of you, and in order to apply any kind of skill or technique, whether it’s working with fear, whether it’s resistance, whether it’s strategizing, whether it’s celebrating, whether it’s honoring what is, whatever the skill or the technique is,
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In order to have it land well and land powerfully for your client, you need an understanding of the full range of human behavior that’s associated with that technique and associated with that skill.
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When you have that mastery of human behavior,
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then which words to use for any given skill.
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exactly which questions to ask for any given technique so that they apply to the person in front of you.
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I’ll just give you one example of this.
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is kind of one of the classic examples I like to give.
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Let’s take one of the foundational coaching skills of celebrating.
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supporting your clients to be able to acknowledge and celebrate what’s going well or what their strengths are or how they’re moving forward.
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Well, you want to understand the full range of human behavior when it comes to celebrating, because for some clients, you’re going to go
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and use a celebration skill, and they’re going to be so into it.
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They’re going to go for it right away.
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They’re going to celebrate with you.
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Great.
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But when we really understand human behavior, then we also know that some humans or some humans on certain days, they’re going to be totally resistant to celebrating.
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They’re going to
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feel like it’s the evil eye, or they’re going to feel like they don’t deserve it, or they’re going to feel like you don’t mean it, or write whatever it is.
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And so we need to use other kinds of words and celebration skills in those moments with those clients, or else it means nothing.
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So for every skill that we learn,
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inside of sacred depths, whether it’s celebrating, whether it’s listening skills, whether it’s myth of perfection, whether it’s how to embrace, support a client to embrace the mystery, whether it’s fear, whatever it is, we learn first
00:35:51 Joanna Lindenbaum
the human behavior, the foundational principles.
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And when you have this psychology inside of you, you automatically become more masterful in any given situation.
00:36:07 Joanna Lindenbaum
So this brings us to the third pillar inside of Sacred Depths.
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It’s mastery of somatics and advanced transformational skills and techniques.
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I could go on and on about this one, but to keep it short, I’ll just say inside of Sacred Depths, you learn every skill that you need in order to be a practitioner who co-creates exceptional results with clients.
00:36:37 Joanna Lindenbaum
You learn every foundational skill you need, but not like you’ve learned it anywhere else.
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We go deeper.
00:36:45 Joanna Lindenbaum
We get into the nuances and into the details and into the gold of listening skills, questioning skills, creating awareness skills, visioning skills, et cetera.
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And then we move on to somatic techniques.
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And you emerge with a full toolbox so that you
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have what you need for any client situation that comes up.
00:37:19 Joanna Lindenbaum
Sometimes I like to describe it this way.
00:37:24 Joanna Lindenbaum
Many coach trainings are a bit like learning how to navigate the surface of the ocean.
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You learn techniques, you learn questions to ask, you learn framework structures, and all of that can be very helpful.
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But
00:37:41 Joanna Lindenbaum
What Sacred Depths helps practitioners do is learn how to dive beneath the surface, to understand the currents underneath, to understand what’s happening in the nervous system, in the body, in the unconscious patterns that are driving behavior.
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Because most of what keeps people stuck
00:38:09 Joanna Lindenbaum
is not happening on the surface.
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It’s happening underneath.
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And when you know how to work at that level, when you have the skills to work at that level, when you have the human behavior to work at that level, when you have that self-mastery of your own energetics to work at that level, so, so, so much can change.
00:38:37 Joanna Lindenbaum
Now, there’s still one pillar left that I want to share with you that we come back to over and over again inside of Sacred Depths, and that’s ethical and effective business strategies.
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Now, Sacred Depths isn’t a business coaching program.
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It is a practitioner training.
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But that being said, you learn
00:39:05 Joanna Lindenbaum
more about marketing and business inside of Sacred Depths than you do inside of most business coaching programs for a couple of reasons.
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Number one, because every single transformational skill that we learn, it can also be applied to your marketing.
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You need, for example, really good listening skills to market.
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You need really good questioning skills in order to market well and effectively.
00:39:41 Joanna Lindenbaum
You need really good creating awareness skills.
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You need really good resistance skills, et cetera, et cetera.
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So all of the transformational skills are transferable to your business.
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But we go deeper than that inside of Sacred Depths.
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I’ve been an entrepreneur
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for a very long time, 25 plus years.
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And I share with you inside of Sacred Depths a lot of my marketing strategies.
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Strategies for effective enrollment conversations, strategies for leading clients to renew with you, strategies for getting clear on your messaging,
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copywriting strategies, strategies for putting together preview events, et cetera, et cetera, et cetera.
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Strategies for doing client outreach.
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I mean, so much.
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And you learn how to do these things not only effectively, but also ethically and in trauma-informed ways.
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So just like we learn trauma-informed coaching skills,
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We also learn trauma-informed marketing skills.
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And then, of course, as I mentioned earlier, all of the personal work that we do, the inner work, helps you actually befriend your fears and your procrastination and your overwhelm and your holding back.
00:41:17 Joanna Lindenbaum
And it allows you to put yourself out there with all of these strategies.
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I think the last
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thing that I want to share about Sacred Depths, what makes it really different and special in addition to all of the other things that we spoke about today, is that Sacred Depths is incredibly high touch.
00:41:48 Joanna Lindenbaum
This isn’t a passive learning experience.
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You don’t just sit and listen.
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You actively practice.
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You work in small groups.
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You participate in live demonstrations.
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You receive real-time coaching.
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You get real-time feedback on your skills and on your techniques.
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And we’re so high touch inside of Sacred Depth that in addition to all of that, you have access to me
00:42:27 Joanna Lindenbaum
for any questions that you have, for any coaching that you need, for support in your client work and also in your business and marketing.
00:42:41 Joanna Lindenbaum
You have me to look at your marketing assets.
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You have me to bring client case studies to.
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I am really
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invested in your success, and I am there for you fully.
00:43:01 Joanna Lindenbaum
Okay, this episode is starting to get a little long.
00:43:06 Joanna Lindenbaum
So I want to start to close by bringing us back to something I mentioned towards the beginning of this episode.
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In that moment,
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in a session when a client is sitting in front of you and they’re stuck in fear, in resistance, or self-sabotage, or shame.
00:43:36 Joanna Lindenbaum
And you can feel that there’s something deeper there.
00:43:40 Joanna Lindenbaum
You can sense the breakthrough or the change in pattern that wants to happen.
00:43:51 Joanna Lindenbaum
But you just can’t quite take them there.
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That moment is what Sacred Depths is designed to transform.
00:44:05 Joanna Lindenbaum
Because when you develop the presence, the somatic fluency,
00:44:13 Joanna Lindenbaum
the understanding of human behavior, when you have the skills and the techniques, and when you cultivate your capacity for death, something shifts.
00:44:29 Joanna Lindenbaum
Instead of feeling anxious or unsure, you know how to slow down.
00:44:36 Joanna Lindenbaum
You know how to track what’s happening in your client’s nervous system.
00:44:42 Joanna Lindenbaum
You know how to work with the fear or resistance that’s appearing.
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And instead of hitting that invisible ceiling in your client work, you’re able to gently guide the process deeper, safely, ethically, skillfully into the place where real transformation becomes possible.
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And that ultimately is what Sacred Depths is all about.
00:45:18 Joanna Lindenbaum
Helping practitioners become the kind of guides who can walk with their clients into these deep waters and support them in creating the change that they truly long for.
00:45:34 Joanna Lindenbaum
Okay, so here’s what I want you to take away from today’s episode.
00:45:38 Joanna Lindenbaum
A couple of things.
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Number one, think about the origin story that I shared about Sacred Depths.
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And I want to invite you to think about what is your origin story?
00:45:54 Joanna Lindenbaum
What are the twists and turns that led you to be doing what you’re doing right now or that are leading you to your next right place?
00:46:05 Joanna Lindenbaum
I want to invite you to really take some time and chart it out
00:46:10 Joanna Lindenbaum
articulate the twists and the turns in the river that has been your journey so that you can start to see how you got to where you are now and what you really do best.
00:46:26 Joanna Lindenbaum
Number two, I want you to also think about what I shared when it comes to being scared to share about the work.
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And I want you to ask yourself,
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Where have you been too scared to share about your programming, your offerings, your work, and how can you use my courage inside of this episode as inspiration for you to be more visible?
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And then finally, I want you to take away the four pillars.
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I want you to remember the four pillars that we covered.
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These are the four pillars that are absolutely necessary to be a practitioner of depth and to lead an ethical, sustainable business.
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And these are also the four main pillars of Sacred Depths.
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As a review, the first pillar is mastery of energetics
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and increasing your capacity and your depth threshold.
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Pillar number two, mastery of human behavior.
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Pillar number three, mastery of somatics and advanced transformational skills and techniques.
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And then pillar number four, ethical and effective business strategies.
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Which of the pillars are you most versed in?
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Is it the skills and techniques?
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Is it mastery of human behavior?
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Is it your self-mastery with energetics and your nervous system?
00:48:04 Joanna Lindenbaum
Is it ethical and effective business strategies?
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Which pillars are you most versed in?
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And then which pillars would you love more support in?
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Something to think about.
00:48:21 Joanna Lindenbaum
And of course, I would love to hear from you.
00:48:25 Joanna Lindenbaum
Let me know what touched you about today’s episode.
00:48:29 Joanna Lindenbaum
Please share this with your friends if you know of anyone who would love this episode and love this work.
00:48:37 Joanna Lindenbaum
And the next cycle of Sacred Depths is beginning later in April.
00:48:43 Joanna Lindenbaum
So if this episode piqued your interest, I want to invite you to set up a call with my team to see if it’s right for you.
00:48:53 Joanna Lindenbaum
can ask questions.
00:48:56 Joanna Lindenbaum
They’ll ask you questions.
00:48:59 Joanna Lindenbaum
The call itself
00:49:01 Joanna Lindenbaum
Regardless of whether or not you step into sacred depths, it’s filled with value and you are guaranteed to walk away with either a breakthrough about yourself and your work or a new understanding.
00:49:16 Joanna Lindenbaum
So I’ll put the links in the show notes and I will look forward to next time.
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.
