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EPISODE #56

The State of the Coaching Industry 2025

Joannaig Square@2x

Every year or so I take the time to create a State of the Coaching & Transformation Industry report – because the industry is rapidly changing, and knowing what’s going on can be vital to helping you make the shifts needed to thrive in the year ahead.

I’ll be honest: each year as I break down the data, one of my main conclusions is always that we as coaches and practitioners need better, exceptional skills in order to meet the growing needs of the population and to stay competitive.

The same is true for 2025 into 2026, and here’s some what you’ll learn in the episode:

  • Two data points of very, very good news about the coaching industry in 2025 (these numbers astound me)
  • 4 factors to be aware of that might be contributing to slower pace of client acquisition
  • What you can do 2025 into 2026 to distinguish yourself from the crowd and grow

After you listen, let me know what stands out for you!

RESOURCES & DATA MENTIONED:

The Ultimate List of Life Coaching Statistics in 2025 

Body, Mind And Energy Healing Market Size Report, 2030 

Coaching Industry Report – Insights, Trends and Statistics 

Join us for:

The Art of Client Transformation

The Sacred Depths Transformational Practitioner Certification

View the Transcript Here

Transcript00:00:05 Joanna Lindenbaum

I’m Joanna Lindenbaum, a coach ritualist and all around transformation nerd who is obsessed with helping clients go deep to create more change and results with their clients. I created the coaching.00:00:20 Joanna Lindenbaum

Revolution podcast to share with you coaching skills, tips and advice as well as a deeper understanding of human behavior and.00:00:29 Joanna Lindenbaum

Of yourself so that you can do even better client work and group work. Grow your business organically.00:00:37 Joanna Lindenbaum

And know that you’re making a real difference in the world. This is about creating a revolution in the transformational industry so that more practitioners feel amazing.00:00:40Ohh.00:00:49 Joanna Lindenbaum

About what they do and so that more of our clients experience life changing shifts, let’s get started.00:01:07 Joanna Lindenbaum

Welcome back to the podcast.00:01:10 Joanna Lindenbaum

It’s August, and so that means it’s time for my kind of yearly state of the coaching and transformational industry report. I’ve been doing a state of the coaching industry report in one way or another every year or so, for about the last six or seven.00:01:29 Joanna Lindenbaum

Years and it’s an opportunity for us to really look at where we’re at as an industry, what’s going on in the coaching and transformational industries and what we really need to know in order to be able to thrive as practitioners over this coming year and beyond.00:01:51 Joanna Lindenbaum

And if you’ve been part of my community or listening to this podcast for a while, you know how much I care about the coaching and transformational industries and how passionate I am about coaching as a profession and one that can not only change our clients.00:02:10 Joanna Lindenbaum

Lives but also have massive Ripple effect out in the world to create culture shifts and changes.00:02:20 Joanna Lindenbaum

And that’s why these state of the coaching industry reports that I do are so important to me and important to me to be able to share with you. It’s because they let us know what’s working right now, what’s not working right now.00:02:39 Joanna Lindenbaum

And how we can make ourselves better and.00:02:42 Joanna Lindenbaum

And 2025 is kind of wild. Many coaching and transformational businesses have had a harder time filling spots and bringing on clients in the last year, last year or so. But that being said, lots and lots of people.00:03:03 Joanna Lindenbaum

Are buying coaching packages and coaching programs and it’s about understanding what’s going on with the industry so that you can do some things differently.00:03:16 Joanna Lindenbaum

I’m going to be sharing with you on this episode not only data on what’s going on in the industry, but also what you can do to ensure that you and your business remain competitive and relevant for the second-half of 2025 and into 2026.00:03:38 Joanna Lindenbaum

So let’s start here and we’re going to start with some really good news because I love good news. Here it is.00:03:50 Joanna Lindenbaum

Research shows that the coaching and transformational industries are growing.00:03:58 Joanna Lindenbaum

So the coaching industry grew to $4.56 billion globally and that’s a 60% increase since 2019. Research also shows that holistic mind body healing practices.00:04:18 Joanna Lindenbaum

Now represent a 78.6 billion market worldwide. That’s pretty amazing, right?00:04:29 Joanna Lindenbaum

People are spending money, investing in coaches and also in mind, body healing and the reason why I mention the market of holistic mind body healing practices is because I know that some coaches.00:04:49 Joanna Lindenbaum

Especially coaches who have been through my sacred depths, training they go way beyond just standard coaching.00:05:00 Joanna Lindenbaum

They go into somatic work into nervous system regulation work into not just activating the cognitive, but also the energetic. And so that’s why I think these numbers are really exciting.00:05:19 Joanna Lindenbaum

And really promising. And by the way, for all the research that I share on today’s show, all the data, I’ll drop the links of where I found those figures into the show notes. So I have even more good news.00:05:37 Joanna Lindenbaum

Here’s the next piece of good news. One point there are 1.5 million searches made every single month.00:05:50 Joanna Lindenbaum

For life coaches, business coaches and executive coaches, that’s not every year. That is every month, 1.5 million searches people know about coaching and coaches and are actively seeking out coaching.00:06:10 Joanna Lindenbaum

They’re looking.00:06:12 Joanna Lindenbaum

In other words, if we look at all of these statistics together, there is so much opportunity right now to create a thriving transformational coaching business that supports you and allows you to be doing your sole purpose work.00:06:32 Joanna Lindenbaum

To be making the difference that you came here to make.00:06:36 Joanna Lindenbaum

And I’ve always, always felt this way about the coaching and transformational fields. I have always known that there is so much opportunity here, both for coaches and practitioners to create thriving businesses, to be in our soul.00:06:56 Joanna Lindenbaum

Work and also for us to make a big, big difference.00:07:02 Joanna Lindenbaum

In the world I have felt this way since I entered this profession almost 25 years ago, and that’s because I’ve seen incredible magic come from the coaching industry. Incredible transformations that didn’t seem possible.00:07:22 Joanna Lindenbaum

Enable activation of self, love and self worth. I’ve seen communities being brought together through coaching programs and connection that is so sacred. You know, I think if you’re listening to this podcast you probably agree.00:07:42 Joanna Lindenbaum

With me, that therapy and Western ideas of therapeutic.00:07:50 Joanna Lindenbaum

Uses are only one way for human beings to change, to transform, to heal, and to to create ripple change out in the world, and coaching is one of those alternative ways.00:08:12 Joanna Lindenbaum

That really, really makes a difference, and I know this for so many reasons, but one of the biggest reasons is because there are so many psychotherapist.00:08:23 Joanna Lindenbaum

That come to the sacred depths, transformational practitioner training. They come to me for training because they’re looking for more nuance in their work. They’re looking for deeper semantic practices. They’re looking for ritual. They’re looking for energetic practices.00:08:43 Joanna Lindenbaum

That are out-of-the-box so that they can help their clients and patients more and more. OK. So lots of exciting opportunities in 2025 and.00:08:59 Joanna Lindenbaum

That being said, I also know that a lot of coaches are struggling right now. I know that a lot of coaches are feeling like it’s harder to make sales right now. It’s harder to get people’s attention.00:09:18 Joanna Lindenbaum

Right now.00:09:19 Joanna Lindenbaum

And it’s harder to retain clients and I want for us to look at that together because there are some things going on right now in the industry that are contributing to that. And what I want for you is for you to have a thriving business.00:09:39 Joanna Lindenbaum

That allows you to really be in your purpose and do your best, best work and to not struggle.00:09:46 Joanna Lindenbaum

So much to bring in clients and to maintain clients or to feel so exhausted in your business because that’s another data point for 20/25/2025. Industry report found that 67% of coaches are experiencing severe burnout.00:10:07 Joanna Lindenbaum

Within their first three years of business now.00:10:13 Joanna Lindenbaum

While we don’t want burnout, always real talk here on the podcast. I do want to say that it does take work and it does take hard work.00:10:26 Joanna Lindenbaum

To have a thriving and sustainable business, I put hours in right. There’s No 5 hour work week here. I do have my evenings. I do have my weekends. I do take breaks during the day. I do take a lot of nice vacation time, but that being said.00:10:46 Joanna Lindenbaum

I also work because that is what is required.00:10:51 Joanna Lindenbaum

Weird these days and all days, right? So we don’t want burnout, but it is important to say that we it’s important to put the work in.00:11:02 Joanna Lindenbaum

OK, so let’s look at some of the reasons why it might be feeling harder right now to bring in clients and to retain clients, even though the industry is growing, even though so many people are seeking out coaches each day. And there are 4 main.00:11:23 Joanna Lindenbaum

Contributing factors to why for many coaches, it can feel harder.00:11:30 Joanna Lindenbaum

Right now, first reason in 2025, the coaching and the transformational field is pretty flooded. There’s been an influx of new coaches and healers over the last years that has heightened all coaching competition.00:11:51 Joanna Lindenbaum

And the number of coach practitioners worldwide, it doubled between 2019 and 2025.00:12:02 Joanna Lindenbaum

So in some ways, this is super exciting. This industry and this profession is taking off. It is becoming more and more known, more and more legitimate, so much so that there are double the amount of coaches right now than there were in 2025.00:12:23 Joanna Lindenbaum

But the downside of that?00:12:25 Joanna Lindenbaum

That is that the market is flooded with providers and there is a lot of noise out there right now and to be successful, you really need to figure out a way to rise above all of the noise.00:12:46 Joanna Lindenbaum

And to distinguish yourself from the sea of coaches and practitioners that are out there, and I’ll tell you, in my experience and in my book over and over and over again.00:13:01 Joanna Lindenbaum

In order to distinguish distinguish yourself as a coach and as a practitioner, you absolutely hands down, need excellent skills and an excellent reputation. I think if you’ve been listening to this podcast for a while or you know me, you know what I’m about to say next.00:13:21 Joanna Lindenbaum

About me, I am definitely not a social media influencer. I still haven’t even really figured out Instagram. I’m not even on TikTok.00:13:34 Joanna Lindenbaum

Uh, my headshots are good at best, but they’re not spectacular. They’re not really glossy. It’s not me and fancy places and Uber branded, so I don’t have any of those markers that you know are being thrown around on social media as like.00:13:55 Joanna Lindenbaum

This is what you need to be really successful and yet.00:14:01 Joanna Lindenbaum

My programs still fill.00:14:06 Joanna Lindenbaum

I always have a steady stream of clients coming in to my business.00:14:13 Joanna Lindenbaum

And the reason why that happens is because I have extraordinary skills and I’m masterful at creating transformation.00:14:28 Joanna Lindenbaum

OK. So the market is flooded. That’s one reason why things are hard in 2025. Here’s the second reason.00:14:37 Joanna Lindenbaum

Because of everything that we have been through as a people over these years, the economy.00:14:47 Joanna Lindenbaum

The world events, all of the media, all of the news in your face 24/7.00:15:00 Joanna Lindenbaum

There is a ton of distraction, a ton of distraction. People are on their phones all the time worrying about the news. And so in 2025, it is harder to get peoples attention to get potential prospects.00:15:22 Joanna Lindenbaum

10.00:15:23 Joanna Lindenbaum

And it’s even harder to earn their trust. So, OK, the attention thing I think is pretty obvious. It’s just because we are constantly distracted, right. So it’s harder to get potential clients.00:15:43 Joanna Lindenbaum

Attention. But I want to talk about this trust thing for a moment because data shows that right now, consumers are 7 times less likely to trust companies.00:16:01 Joanna Lindenbaum

And when I say companies, I mean big companies, small companies like my business or probably your business, dear listener.00:16:12 Joanna Lindenbaum

Seven times less likely, and another recent study showed that while 90% of executives believe that their companies are highly trusted.00:16:26 Joanna Lindenbaum

Only 30% of consumers.00:16:30 Joanna Lindenbaum

Shared this view so 90% of executives think their companies are highly trusted, but only 30% of consumers actually trust those companies. Now here is a fact. In order for someone, for anyone to buy from you.00:16:52 Joanna Lindenbaum

They need to be able to trust you and you’re offering or your product.00:17:00 Joanna Lindenbaum

This is true of any industry, any product, but it’s even more so true of coaching and transformational work.00:17:12 Joanna Lindenbaum

Because of so many reasons, coaching and transformational work are so much more personal and intimate and vulnerable. Then, if you were going to buy a gadget, right or an app, the coaching industry is relatively still a new industry and it sometimes gets a bad reputation.00:17:32 Joanna Lindenbaum

Right. So that’s why we need trust coaching. It’s an art, not a science. We can’t guarantee certain results and.00:17:44 Joanna Lindenbaum

And studies show that in 2025, today’s coaching clients are more discerning than ever.00:17:56 Joanna Lindenbaum

They expect measurable progress. They expect professional expertise. They expect real results and they also expect ethical practice from their coaches and their practitioners. Gone are the days when.00:18:16 Joanna Lindenbaum

A coach could rely on hype alone, and of course.00:18:21 Joanna Lindenbaum

I never bought into that. Anyway, I the hype is not that interesting. It’s not that deep and it doesn’t create sustainable businesses more than ever, though. Now clients are seeking proven results.00:18:40 Joanna Lindenbaum

And.00:18:42 Joanna Lindenbaum

That’s what they need to see.00:18:45 Joanna Lindenbaum

In order to trust you, they need to see it in testimonials. They need to see it in the ways that you share about your work. And you know this trust thing. Probably most of you know this.00:19:05 Joanna Lindenbaum

A bit of trust has been worn away in the coaching industry over the last five to 10 years.00:19:14 Joanna Lindenbaum

Because of all of the hyped up marketing promises that are made.00:19:19 Joanna Lindenbaum

It’s, you know, you look at some sales pages for some coaching programs and what’s being promised.00:19:31 Joanna Lindenbaum

Is not what’s being delivered, and a lot of people have been burned. A lot of consumers have been burnt, clients have been burned and that’s also made people more discerning so.00:19:47 Joanna Lindenbaum

Some of this is about really being in integrity when you’re making your marketing promises.00:19:58 Joanna Lindenbaum

And.00:20:00 Joanna Lindenbaum

The best way to be able to make exciting marketing promises is for you to be able to Co create results with clients is for you to have some proven success that you can make.00:20:20 Joanna Lindenbaum

Would on those promises. This is why I’ve been banging the metaphorical drum about.00:20:29 Joanna Lindenbaum

Not going deeper into mastery of skills into becoming a more extraordinary practitioner into prioritizing learning better techniques because the better a practitioner you become, the more proven results.00:20:49 Joanna Lindenbaum

You have and the more proven results you have.00:20:52 Joanna Lindenbaum

Of the better marketing promises, you can make the better able you are to make good on those marketing promises and also the more willing you are to make yourself visible because you know that you’re good. You know that people are going to get.00:21:13 Joanna Lindenbaum

An incredible experience when they work with you.00:21:19 Joanna Lindenbaum

OK, let’s move on. There’s two more things that are going on in the industry right now that are making it hard for some coaches to bring on clients. And I want to mention those as well. The next thing is.00:21:38 Joanna Lindenbaum

Peoples fears, worries and blocks. Right now in 2025.00:21:45 Joanna Lindenbaum

Are deeper and more persistent than they were in the past, and this goes back to what I was saying a few minutes ago. This collective overflow of information in the media that’s constantly in our faces.00:22:03 Joanna Lindenbaum

We’re bombarded with everything and there’s so much heartache and frightening news in the world.00:22:11 Joanna Lindenbaum

With everything that we’ve been through in our politics, especially here in the US where I live, you know, with all of the COVID nears and all of the fear that came through there with just all of the fear that is lurking around these days, the state of human beings.00:22:31 Joanna Lindenbaum

And their psyches and their nervous systems.00:22:36 Joanna Lindenbaum

In today’s world is different than it was even a year ago.00:22:44 Joanna Lindenbaum

And because their fears are so persistent, because their worries and they’re blocks are so deep.00:22:53 Joanna Lindenbaum

Consumers aren’t sure that the transformational work is actually going to work and be worth their investment.00:23:06 Joanna Lindenbaum

So.00:23:08 Joanna Lindenbaum

We need to learn better ways and deeper ways of meeting our clients where they are right now of responding to their needs of supporting them to get more regulated, we need better ways of working with the fears and the resistances.00:23:30 Joanna Lindenbaum

Because that is what is required to be able to really do the real work in today’s world.00:23:42 Joanna Lindenbaum

OK, here is one more.00:23:46 Joanna Lindenbaum

Peace. I guess we could call it or or reason that is very timely right now in 2025 that is kind of one of the reasons why it’s harder to bring on clients.00:24:02 Joanna Lindenbaum

I’ve written about this. You may have seen this in my newsletter, but it’s so important that I want to say it verbally here on the podcast.00:24:12 Joanna Lindenbaum

If you’re a decent coach or even a good coach or practitioner.00:24:19 Joanna Lindenbaum

You are in competition with ChatGPT, because as horrifying as it may be, here’s the reality ChatGPT is a, and I’m saying this in air quotes. Good enough, coach. It’s a good enough coach and a lot of people out there are using it.00:24:39 Joanna Lindenbaum

As their coach, because it’s quick, it’s always available 24/7 and it’s free.00:24:50 Joanna Lindenbaum

So.00:24:52 Joanna Lindenbaum

What was sufficient before to keep coaches relevant?00:25:01 Joanna Lindenbaum

That’s not sufficient anymore because.00:25:06 Joanna Lindenbaum

ChatGPT. It listens well, it validates well. It picks up on your needs, it reflects well. It even asks pretty good questions.00:25:18 Joanna Lindenbaum

It has a lot of great information. It even knows how to strategize. It has some strategizing skills and can kind of sort of lead you through a visualization. So it’s doing a lot right. And so we need to distinguish ourselves.00:25:41 Joanna Lindenbaum

We need to be better coaches and practitioners than what ChatGPT can provide.00:25:51 Joanna Lindenbaum

OK so.00:25:55 Joanna Lindenbaum

That’s the data on where we’re at as an industry. Some of the things that are going on, I want to spend a little bit of time. I don’t want to leave you hanging with all of that and I want to spend a little bit of time now on the podcast talking about.00:26:15Know.00:26:16 Joanna Lindenbaum

What you can do, based on all of this data so that you can really thrive in your client work to so that you can really thrive in your business 2025 into 2026. So a couple things I want to share.00:26:35 Joanna Lindenbaum

On this, that.00:26:36 Joanna Lindenbaum

I hope will be helpful for you.00:26:37 Joanna Lindenbaum

So the first you’re not going to be surprised because this is the. This is the message that I just keep on coming back to. This is my reason for being. This is the thing that I’m so passionate about and this is the thing that is proving to be.00:26:58 Joanna Lindenbaum

One of the most important factors in 2025, maybe the most important factor hands down.00:27:07 Joanna Lindenbaum

Your coaching and transformational skills need to be world class and truly extraordinary. This is what makes the difference so that you can rise above the competition and the noise so that you can gain trust.00:27:27 Joanna Lindenbaum

So that you can get people’s attention so that you can get glowing reviews.00:27:34 Joanna Lindenbaum

So that you can get referrals so that you can get renewals. And also when you take your transformational skills to the extraordinary level, that’s when AI and ChatGPT is definitely not a competition for you.00:27:55 Joanna Lindenbaum

So yes, ChatGPT can offer really smart responses, but what it can’t do and.00:28:07 Joanna Lindenbaum

What I hope it can never do is to hold a human being’s nervous system.00:28:16 Joanna Lindenbaum

With presence.00:28:18 Joanna Lindenbaum

And with deep nuance.00:28:23 Joanna Lindenbaum

ChatGPT can’t really attune to our nervous systems.00:28:30 Joanna Lindenbaum

So it and it can’t create that sacred space that only humans can create.00:28:39 Joanna Lindenbaum

That invite a client soul to step forward.00:28:45 Joanna Lindenbaum

So when we become better practitioners, when we learn the skills of working somatically with our clients, nervous systems, with their fears, with their resistances like we do in sacred depths.00:29:05 Joanna Lindenbaum

When we as practitioners learn how to align our own energetics when we learn how to work with our own trauma responses as practitioners.00:29:18 Joanna Lindenbaum

Is.00:29:19 Joanna Lindenbaum

That’s when we become extraordinary #1. Whether it’s with me or somewhere else out there, commit to getting better and better and better.00:29:34 Joanna Lindenbaum

Here’s the second thing you can do to really be responsive to what’s going on in 2025 so that you can grow your practice, grow your business, be relevant, all of the things.00:29:51 Joanna Lindenbaum

Go deeper to bring even more integrity.00:29:57 Joanna Lindenbaum

And ethics and trauma informed care to both your client work and your marketing. So there’s so much that goes into all of this. We we look at all of this, all of the layers and the details of it in sacred depths.00:30:18 Joanna Lindenbaum

But in short, right now.00:30:21 Joanna Lindenbaum

Integrity and ethics and being trauma informed really matters. It’s always mattered, but it especially matters now in 2025 because of the trust factor #1.00:30:37 Joanna Lindenbaum

Because of the being extraordinary factor, you can’t actually be extraordinary in your client work. If you’re not trauma informed. And if you’re not ethical.00:30:50 Joanna Lindenbaum

So some of what this includes?00:30:54 Joanna Lindenbaum

Is knowing to not go beyond your depth, right? So that you can keep your client safe? There’s a lot of practitioners out there right now who aren’t trained in the somatic work, but they’re trying to do it anyway, or they’re going into asking clients about their past.00:31:16 Joanna Lindenbaum

Traumas it just all in ways that are beyond the practitioners death.00:31:22 Joanna Lindenbaum

In ways that aren’t safe, so please please know what your scope is and don’t go beyond it. Don’t go beyond your depth. Another example of so many pieces when it comes to integrity and ethics and being trauma informed.00:31:43 Joanna Lindenbaum

Have the skills to help somebody get regulated in the moment if they’ve collapsed under a motion, you know, we we look at this step by step in sacred depth. It’s so important because any work you’re going to be doing with clients, whether it’s the deeper somatic work like the befriend, your fear.00:32:03 Joanna Lindenbaum

Technique or whether it’s seemingly surface work. You’re just having a cognitive conversation, asking questions, etcetera.00:32:13 Joanna Lindenbaum

It could touch on trauma.00:32:16 Joanna Lindenbaum

And this could happen if you’re a coach. This could happen if you’re a hairdresser.00:32:22 Joanna Lindenbaum

You want to think about and more than think about really put into practice. Being ethical in your marketing. So like we spoke about, don’t over promise. Make sure you’re being honest about timing and what I mean by that is the amount of time it takes.00:32:42 Joanna Lindenbaum

To yield results. There’s too much out there. That’s like, I’ll make you $1,000,000 overnight or lose 50 lbs in three weeks. Be ethical in what you’re promising.00:32:58 Joanna Lindenbaum

Another way of being ethical in your marketing is not shaming.00:33:04 Joanna Lindenbaum

Inside of your marketing, there’s a lot of that out there making people feel bad, taking them so deeply into their gap in the marketing and what’s not working. That shame is activated. Fear is activated. You want to stay away from that. Also, there’s a lot.00:33:25 Joanna Lindenbaum

Of unnecessary urgency in marketing out there. Got to buy this in the next hour or else you’re missing out on the deal of your life.00:33:36 Joanna Lindenbaum

And.00:33:36And.00:33:38 Joanna Lindenbaum

That unnecessary urgency it dysregulates nervous systems. It puts people into fight flight, fear, fight, flight, fawn and freeze, and so.00:33:52 Joanna Lindenbaum

It’s not that there’s not a place for some urgency in marketing because I use some urgency. Things like, you know, if you register by this time, you get a bonus call with me, this, that or the other thing. But you want to make sure that you do it in a way that’s.00:34:13 Joanna Lindenbaum

Ethical and that it’s not dysregulating.00:34:18 Joanna Lindenbaum

All right, a few more practices for you. Uh, so that you can really meet what’s going on in the industry right now. This next one has always also been important, but it’s especially important in 2025 into 2026.00:34:38 Joanna Lindenbaum

Use more testimonials in your marketing really become masterful at getting testimonials from Happy clients, and then leveraging those testimonials beyond sales pages so sales pages for sure.00:34:56 Joanna Lindenbaum

But where are the other places that you can use testimonials?00:35:01 Joanna Lindenbaum

Consider using them in social media. Consider using them in your emails. Consider using client success stories in your previews etcetera, etcetera, etcetera. Because of the trust factor that’s going on especially right now in the coaching industry.00:35:22 Joanna Lindenbaum

People need to see consumers need to see proven results. They need to see that you’re an extraordinary practitioner. They need to see that you’re really Co creating change and transformation, and they need to see it in lots of different places.00:35:40 Joanna Lindenbaum

All right, last.00:35:42 Joanna Lindenbaum

Piece for now, the other thing I want to invite you to think about doing to to really meet what’s going on in 2025.00:35:52 Joanna Lindenbaum

In your marketing.00:35:56 Joanna Lindenbaum

And in your programming.00:36:01 Joanna Lindenbaum

Speak to your values.00:36:06 Joanna Lindenbaum

So as an example, ethics are one of my values and integrity. I speak to it a lot all over the place in my marketing, in this podcast, in it’s baked into my programming. Generosity is another one of my values.00:36:26 Joanna Lindenbaum

I speak to it a lot.00:36:31 Joanna Lindenbaum

Shifting patriarchal and advanced capitalist messages so it doesn’t have such a hold and a grip on us and how we feel about ourselves. And that’s one of my values. I speak about it all over the place.00:36:47 Joanna Lindenbaum

Mastery and being exceptional at one of my values, I speak to it being authentic. Authenticity is such a big thing for me. One of my values. You hear me talking about it all the time.00:37:00 Joanna Lindenbaum

In this world, as we’ve been talking about where there is such less trust than there used to be, and so much more distraction.00:37:12 Joanna Lindenbaum

People will pay more attention to you and organically feel a little more trust.00:37:20 Joanna Lindenbaum

If you share the same values.00:37:25 Joanna Lindenbaum

But they need to know what your values are.00:37:28 Joanna Lindenbaum

Right. So share about it in all the different places, I have a whole page on my website that is dedicated to my values to my businesses values. I speak about it all over the place.00:37:45 Joanna Lindenbaum

So.00:37:48 Joanna Lindenbaum

As I’ve been saying, sacred deaths, the sacred depths, transformational practitioner training is really the gold standard on everything that we’ve been looking at in today’s episode on being an extraordinary practitioner on being ethical in your client.00:38:08 Joanna Lindenbaum

Work on learning ethical marketing practices on being able to get incredible testimonials.00:38:17 Joanna Lindenbaum

And on getting clear on your values and learning how to share about it in all of the ways that you show up.00:38:27 Joanna Lindenbaum

If you have been feeling called to go deeper in your client work to learn somatic practices to learn how to work with fear and resistance, please check out sacred depths. Our next cohort starts at the end of September. There’s an early bird rate on the certification.00:38:48 Joanna Lindenbaum

Right now.00:38:48 Joanna Lindenbaum

You know, if you want to get your feet wet and kind of like toe dip a little bit into the sacred depths techniques and into what, it’s all about. Join us for the art of client transformation. It’s happening in September.00:39:08 Joanna Lindenbaum

It’s three days of a virtual intensive and retreat. We go deep.00:39:17 Joanna Lindenbaum

People love these three days and I give a lot. Speaking of my value of generosity and it’s pay, what you wish so you can choose your investment. I’d love for you to join us.00:39:32 Joanna Lindenbaum

As always, thank you for joining me today. I hope that this episode was helpful. I’d love to hear what you learned. Please pass it along to anyone who you think would find it valuable, and I’ll see you next time.

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