Stop trying to look perfect to your clients…

Stop trying to look perfect to your clients…

June 26, 2026

Here’s a coaching, facilitation, teaching (and marketing) tool that I live by:

It is vitally important to reveal yourself, your imperfections, your not-so-great outcomes, and your not-so-happy qualities to your clients, students and community.

The transformational industry is FULL of gurus who seem picture perfect. They have “perfect” businesses; they apparently learn their lessons very quickly; they apparently don’t make mistakes; they apparently don’t really have sh*t happen to them

This is damaging to their communities – and specifically to their clients.

Because as a coach or practitioner, if you don’t consciously reveal your imperfections to your clients….they can make the mistake of believing that things happen perfectly for you.

And that essentially means that you become, in my opinion, a very, very dangerous role model.

Because no one is perfect, no one’s business is perfect, no one’s health is perfect, etc.

But your clients believe that if you – their coach or leader – don’t have frustrations, don’t have obstacles, don’t have hardships, that they should be able to attain it too.

And that’s a setup for failure, for frustration, and for unhappiness.

When I am with my clients and students, I never hesitate to share about my not-so-great moments, my not-so-great launches, my not-so-pretty feelings (yes, I get jealous and negative sometimes!), and my sweaty armpits (always happens when I facilitate!).

Of course, I share only when appropriate and only as much as is necessary to make the point: that I am human, just like my client is human, and we are bound to have imperfect lives and businesses. And this is as it should be.

When we are coaching or facilitating, we need to remember that when we show that we struggle with some things, that things don’t always go according to our plans….we are giving permission to our clients to not be so hard on themselves, to not be so self-judgmental, and to not think something is very wrong with them because they haven’t achieved enough.

This is the ONLY way real growth can happen. And this is the ONLY way real movement towards goals can happen.

And quite honestly, this is the only way real self-love can deepen (& I believe that at the core of ANY coach’s or practioner’s job, this is one of the most sacred).

When I train practitioners in Sacred Depths Coach Training, we spend a full module just on how to support clients through the Myth of Perfection. In addition to the inner work tools I share with my coaches on this, I also always share this important principle:

Remember that when you are someone’s coach, teacher or facilitator…you also bear the responsibility of being their role model. And being a role model doesn’t mean showing up as an image of perfection.

Meet Joanna SidebarPhoto v2

Joanna Lindenbaum is the industry leader in the field of working with Shadow and a masterful and deeply loving guide, mentor, facilitator, trainer and coach. She is a powerful voice of integrity, profound wisdom and a masterful practitioner in the art of lasting transformation.

Sacred depths

Sacred Depths Certification

This training is for seasoned practitioners who are looking for advanced-level transformational skills to support your clients to create bigger breakthroughs, long-lasting change, and real results.

It’s for anyone who wants to master potent, trauma-informed cognitive and somatic coaching, work masterfully with fear, and gain deeper confidence in your ability with clients, as well as your marketing.

Coach Your Clients to Overcome Resistance

When you help clients overcome procrastination, overwhelm and negativity…they reach more goals! Learn the psychology behind why clients “stay stuck” and discover how to use the Resistance Archetypes to create change.

Lineage 1

YOU MIGHT ALSO LIKE

The Overlooked Skill Everyone Needs to Improve: Deep listening!

The Overlooked Skill Everyone Needs to Improve: Deep listening!

Earlier this week I was on a coaching call. My client was sharing that she is about to launch a group program and while she was taking action to do outreach, she could tell she was feeling blocked and not really enthusiastic. She went on to share that she thought...

How Will You Respond If A Client Gets Angry At You?

How Will You Respond If A Client Gets Angry At You?

Whether you work 1:1 or with groups, there will likely come a moment when a client gets mad at you. They may get mad for a legitimate reason - something you've done that wasn't quite right. Or, they may get mad because they've gotten activated by something stretchy...

Want to get trained to be exceptional at transformation?

Here are 3 Great Ways to Find Out More

Get your FREE ebook!

Simply enter your information:

Close
X

55 Highly Effective Breakthrough Coaching Questions

When you ask your clients the right questions,
in the right moment,
so much more is possible for them

Close

I have so much to share with you! When you subscribe, you can expect two to three emails from me per week, and occasional text messages.

 

We hold your personal information sacred. Please see our Privacy Policy for more details.

X

You can speak with a member of Joanna's team! 
Click the button below to schedule a time:

X

Business Accelerator

Still have questions?

Sacred Depths

Tell us where to send

your eBook!

Close
Close the CTA

I have so much to share with you! When you subscribe, you can expect two to three emails from me per week, and occasional text messages.

 

We hold your personal information sacred. Please see our Privacy Policy for more details.

This field is for validation purposes and should be left unchanged.

Create & Lead a Course

That Changes Lives

Create a curriculum that becomes your greatest superpower!

Close
Close the CTA

I have so much to share with you! When you subscribe, you can expect two to three emails from me per week, and occasional text messages.

 

We hold your personal information sacred. Please see our Privacy Policy for more details.

Arrow Left
Applied Depth Logo Horizontal Dark

You can speak with a member of Joanna's team! 
Click the button below to schedule a time:

Close the CTA
Close

Business Accelerator

Still have questions?

Sacred Depths

$9,900

Arrow Left
Applied Depth Logo Horizontal Dark

You can speak with a member of Joanna's team! 
Click the button below to schedule a time:

Close the CTA
Close

Full Immersion

Still have questions?

Sacred Depths

$5,900

Applied Depths Institute Logo

Enroll in

Authentic & Ethical

Sales Conversations

only $295!

Close the CTA
Close

Cultivate a different kind of enrolling… One that deeply values the humanness involved and meets a higher standard of integrity and truth.