
Discover the sales process that works when you care deeply….

Authentic & Ethical Sales Conversations
Non-Icky, High Performing Sales Homestudy Training
You want to change lives & make the world a better place.
But to do the work you’re here to do, you need clients.
Which means you must find a way to enroll clients…
Authentically. Effectively. And with your Integrity intact…

If you are a high-integrity, soulful practitioner, sales conversations can sometimes feel tricky:
“What do I actually say to convert prospects to clients…in a way that feels authentic to me?”
“How do I find the courage to “sell” on a call?
“How can I make more sales – and charge my worth – in a way that provides value?”
“And how do I bring on clients in a way that is not aggressive or sales-y?”
The way that most coaches and transformational leaders have been taught to sell is based on incongruent tactics that actually damage the relationship and erode trust in the very people you want to help.
You’ve most likely figured out already that this doesn’t actually work.
Icky, Pressure-filled Selling doesn’t work for your potential clients.
And it doesn’t work for you.
It didn’t work for me either, nor for the coaches I train and mentor through my Sacred Depths Transformation Method.
The good news?
The same ethical, trauma-informed Transformational Skills that we cultivate as transformational practitioners can be called upon as tools in our enrollment conversations.
So that your enrollment conversations become a transformational experience for your prospect in and of themselves…
…while lovingly and with deep honoring, invite a person to step into creating a better future for themselves (in other words, saying YES! To working with you!)
It’s not about false urgency and a “one-call close.”
It’s not about shaming prospects by “overcoming their objections.”
It’s not about rushing to “get the card number.”
It IS about TRUTH. And AUTHENTICITY.
Welcome to
This homestudy training has been called the best, most effective and easiest-to-apply sales training out there.
In it, you are going to cultivate a different kind of enrolling… One that deeply values the humanness involved and meets a higher standard of integrity and truth.
Magnetizing clients is essential.
After this training, you won’t have to feel uncertain, uncomfortable, or unsure about how to do so again.
“I left my corporate job, started my own coaching business and made $275K in the first year! In my second year working with her I made $425K.”
~ Rachel Rider
"In my first 30 days working with Joanna, I made $26,000, sold out a 50-person workshop, booked 32 enrollment conversations, created, launched, and completely sold out my first digital business-building course) and filled my one-on-one practice."
~ Krissy Leonard
“I have so far earned more in 2 months than I would have in 12 months in my day job and truly – I’ve only just begun!”
So confident had I become in my worth and the value of my work that I increased my rates by more than 250% and got 6 existing and 4 new clients into my new signature program to start.
~ Caroline Diana Bobart

Here’s what you will learn over 5 hours of homestudy content so that you can easefully lead transformational sales calls that get results:
Here’s what you’ll learn:
Activate Powerful Energetics for Your Sales Conversation
The worst thing you can do is to enter a prospect process with fear, worry or hesitation. That’s when you hedge, drop the ball, block intimacy with the prospect, and have trouble effectively communicating your value.
- Transform the inner pieces & fears that have prevented you back from nailing your sales calls (for example: “I’m not good enough”, “I don’t want to sound slimy or salesy”, or “What if the prospect gets mad that I’m charging too much?”)
- Learn how to connect deeply with your prospect so that trust, intimacy and vulnerability is created (this is KEY to making the sale)
- Shift into actually ENJOYING sales calls and feeling great about the value you bring (another KEY to the sale!)
- Embody the Leadership Energy necessary to lead a sales call with grace, confidence and respect for you & your prospect
- Shift into being able to Say Your Aligned Pricing Out Loud without hesitating, choking, or last-minute lowering your rates.
My clients tell me over and over again that they’ve shifted from hating sales calls to absolutely LOVING them because they are clear on the Energetics.
Learn the Most Authentic, Ethical & Transformational Sales Script Ever (personalized by YOU for YOU!)
Here’s what NOT to do: step into an enrollment conversation with a prospect without a plan.
In this module, you’ll learn my very own step-by-step formula and script for how to walk a prospect through an authentic, transformational & high-integrity enrollment process — one in which you feel good, in-integrity and excited about the work at hand. You’ll learn how to adapt the formula for your own unique style, ideal client and business, and you’ll get clear on how to confidently & ethically walk your prospects through each very important step of the process.
Some of the specifics you’ll learn in this session are:
- The 4 Psychological Canyons any prospect needs to leap over in order to buy your services, and how to successfully support your prospects to leap over them.
- How to help your aligned prospect gain a full understanding (mentally & emotionally) of why they need your help right away (sales can’t happen without this).
- How to guide your prospect to see fully what is possible for them if they were to work with you – once they can visualize what’s possible, they will much more motivated!
- How to articulate exactly how your services are the exact fit for your prospects’ specific needs.
- How to ease-fully ask for the business & name your rates without feeling “icky” or overbearing.
- The Magic Question that is trauma-informed and poises an aligned prospect for a sale nearly every time.
- The process I share with you has created over $18M in sales for me and my clients over the last years, without ever compromising our values or our integrity.
Activate the Transformational Skills Needed to Make Better Sales
When you make an offer to a potential client to work with you, you are inviting them into the next version of themselves.
And their Ego won’t like it, as much as their heart and soul desires it.
Which is exactly why we must deploy the HIGHEST LEVEL of transformational coaching tools when we make this invitation. Sales conversation that are of value to your prospects must activate the potential of their transformation. Period.
This program will cover the most impactful strategies available to you to allow your potential client to make the most empowered choice… the choice that could change their life.
This program will cover the most impactful strategies available to you to allow your potential client to make the most empowered choice… the choice that could change their life.
- Deep Listening Skills so that you hear between the lines, & can reflect your prospect’s Truth in a way where she feels seen, heard, and loved.
- Powerful Questioning Skills so that you masterfully activate Breakthroughs that lead to sales.
- Creating Awareness Skills so that you boldly mirror your prospect’s Shadows & Strengths in ways that make your prospect feel you are necessary to her growth process.
- Strategizing Skills so that your prospect is clear that you have the tools she needs to create results.
-
Successfully Guide Your Prospect Through Resistance
Even with total confidence and an amazing enrollment plan, prospect’s can still sometimes come up on resistance and objections. In this session, I’ll share with you some of the exact strategies and questions I use to walk prospects through the top 3 types of resistance: Money, Time and Timing.
In this session, you will learn:
- Non-sleazy strategies that help prospects transcend their money concerns. (And you only want to support prospects to do this if they can actually afford your programming. We do not believe in encouraging anyone to invest beyond their means or take out loans).
- How to know when to walk someone through objections and when to lovingly end the conversation because it’s truly not aligned.
- How to create a sales container that is inspiring, yet isn’t pushy or filled with false urgency.
- How to help prospects see BEYOND their resistance to investment, and what is REALLY holding them back from stepping forward (hint: when they see this, it’s a MAJOR BREAKTHROUGH moment for in their life & lifelong patterning, & they almost always say YES!)
- How to help prospects make an empowered choice about working with you.
And a Powerful Bonus...
DONE-FOR-YOU TEMPLATES & CHEAT SHEETS
For Scheduling Prospect Calls, Reminders, Followups, And More
($595 Value)
I want you to be FULLY equipped for the most success. That’s why I’m handing over to you all of my Enrollment Process email templates that are done and ready to go for you to start right away. You will get scheduling email templates, confirmation email templates, rescheduling email templates, followup email templates and more.
This will save you hours and hours of time (& stress around what to write!) and hold your prospects in a powerful container towards the sale.
The value of this training is in the thousands of dollars – it’s the sum of 20+ years of my own sales experience and wisdom.
I want this in the hands of as many ethical entrepreneurs as possible, so I’m thrilled to share this with you for:
What this Virtual Training includes:
5 Hours of Ethical & Trauma Informed Sales Training
Done-for-You Sales Script
Done-for-You Scheduling Email Templates
Done-for-You Confirmation Email Templates
Done-for-You Followup Email Templates
Should you step into the training?
Well, let me ask you this:
How would it benefit your business if you actually had an enrollment process that you love?
How would it benefit you if that enrollment process was also highly effective in bringing ideal clients that you love working with into your practice & programs?
If you were able to simply enroll ONE new client in the next month through this process what would that be worth to you?
HINT: If you do it once… you can do it again. And again. And again.
The marketing I teach is so effective because I am an
Expert in Human Transformation and Human Motivation,
and in the last 20 years, I have mentored thousands on how to effectively & ethically elicit change in others.
And what I’ve seen over & over again is the tools that I teach in my transformational methodology allow soul-led coaches, practitioners and transformational teachers to profoundly transform their sales calls into authentic, powerful and effective activations…
Turning their prospects into beloved clients.
This training will help you to:
Sign on more clients to work with you
Feel confident about offering higher rates
Know you are totally in INTEGRITY as you sell
Create an experience of value for your prospects
Stop letting ideal prospects fall through the cracks
Have a sales process that is also a high-value transformational experience
actually Enjoy speaking to prospects!!
Have prospects feel instantly connected to you & your work
Have a sales system that works (& you don’t have to re-invent each time!)
Overcome the fears that get in your way of powerfully showing up for prospects
Have a trauma-informed sales process
Stop being so scared of or stymied by prospect resistance & objections
Have prospects THANK you for the value & insight they received
Frequently Asked Questions
I’m a seasoned entrepreneur. Is this training for me?
If you are looking to improve your conversion rate of prospects to clients, or feel more confident to raise your rates, or feel more in-integrity in your sales process, or attract more aligned clients who are “your” people, then YES, this training is for you!
Some of the tools I teach in this program will likely reinforce what you already know, thus making you more masterful at them. And many other of the tools I teach will be completely new to you, and will help you become even more effective at creating more and more aligned sales.
I haven't had any sales conversations yet. Is this training for me?
I’m seriously considering purchasing, but I have a few questions for you. Can I ask?
I’m not a coach. I am [massage therapist, yoga instructor, real estate broker, fill in the blank here]. Is this training for me?
Enroll now!
What this Virtual Training includes:
5 Hours of Ethical & Trauma Informed Sales Training
Done-for-You Sales Script
Done-for-You Scheduling Email Templates
Done-for-You Confirmation Email Templates
Done-for-You Followup Email Templates
Still have questions?
You can speak with a member of Joanna’s team! Click the button below to schedule a time:
Or send us an email at info@applieddepthinstitute.com