Elevate Your Coaching & Become Extraordinary
For Practitioners who crave Gravitas, Mastery & Depth…and a thriving business.
Free Guide!
55 Highly Effective Breakthrough Coaching Questions
I break down different Coaching Question Categories, and when to use each category. You’ll have what to ask your clients at your fingertips, and you’ll gain a deeper understanding of crafting breakthrough questions on the spot.
I have so much to share with you!
You can expect 2-3 emails per week from me.
Become the Practitioner Your Clients Will Never Forget
You already have skill. What you’re reaching for now is something deeper — the kind of presence and mastery that lets you meet any client or group, any resistance, any stuck place, and know exactly how to hold it.
At Applied Depth Institute, coaching is reimagined as a sacred craft — one where your skills, your presence, your relationship with fear, and the business you’re building all deepen together.
This is the work of becoming the kind of practitioner who’s remembered for the change she creates…& who creates a thriving, sustainable business built on reputation & excellence.
Our trainings aren’t for everyone; they are for those who crave gravitas, mastery and depth.
We train you in potent blend of evidence-based coaching skills, human psychology, neuroscience, somatics, ritual and shadow reclamation.
Through the journey, you do your own deep inner work and also learn ethical business skills.
Hi, I’m Joanna!
I founded Applied Depth Institute to help coaches co-create more transformation & results with their clients.
Over the last 20+ years, I’ve trained thousands of coaches, therapists and leaders to become the “One” your clients say helped change everything — practitioners who’ve done their own deep inner work, and built businesses that can actually hold what they’re capable of.
If you’re looking for depth training on advanced coaching skills, shadow, fear & resistance, you’ve found the right place.
I know you can be the kind of extraordinary practitioner who grows your business by making an indelible mark on your clients.
Learn about Sacred Depths
Transformational Practitioner Training
A Message to Practitioners
We Know You’ve Likely Taken Other Trainings.
Applied Depth Institute takes you deeper.
At ADI, we’re here for practitioners who want more—who are ready to move beyond surface-level tools and into somatic, depth & transformational mastery.
Co-create remarkable results with your clients and groups and know you’re doing your best work
Masterfully work with even the trickiest, most stuck clients so that your reputation of excellence grows
Build a powerful toolbox of extraordinary somatic, ritual, and coaching techniques so that you create lasting change with clients
Become known for doing outstanding, advanced, deep & trauma-informed work
Experience your own profound personal Shadow Work & Transformation
Grow your business with ethical, effective marketing strategies, and by delivering world class transformation
Free Guide!
Work with Shadow for Deeper Levels of Client Transformation
You’ll discover the myriad of (sneaky) ways the Shadow expresses itself. Learn the skills and qualities you need to be effective in harnessing the profound power of Shadow work.
I have so much to share with you! You can expect 2-3 emails per week from me.
Your Coaching Re-Imagined Journey Begins Here
Whether you’re mastering the art of 1:1 coaching or transformative group leadership, we have the training to support your vision and help you make an extraordinary impact.
Referral Magnet
Unlock the referrals already inside your practice with our 5-day Referral Marketing Bootcamp. This training & Get-It-Done container is designed to help you activate consistent, high-quality referrals by combining authentic outreach with the kind of work clients can’t stop talking about.
- Ask With Confidence, Not Pushiness: Learn exactly what to say and when, so referral conversations feel natural instead of awkward or salesy.
- Build a System, Not a One-Time Push: Walk away with personalized scripts & templates that keeps referrals coming long after the bootcamp ends.
Sacred Depths Certification
Unlock the full potential of your 1:1 practice with our flagship 10-month Certification. This training is designed to help you master trauma-informed, somatic, and depth coaching techniques to create profound transformations with your clients.
- Guide Clients To Better Breakthroughs: Learn how to address fear, resistance, self-sabotage, and limiting patterns with confidence and skill.
- Create More Long-Lasting Change: Master techniques to that activate change on the cognitive, emotional, spirit and somatic levels.
What Makes Us Different?
Coaching ReImagined:
An Integrated Journey to Profound Depth Work & More Sustainable Business
Skill, presence, inner work, and business aren’t separate journeys. They never were.
That’s why I built The Excellence Framework — an integrated path that develops all four dimensions of a masterful practitioner at once, instead of handing you more techniques that don’t move the needle on your client results, your confidence, or your business.
The Framework unites psychology, somatic practices, neuroscience, and spiritual wisdom so you develop the depth, mastery, and confidence to transform lives—and grow a thriving, sustainable practice.
Pillar 1
Master Advanced Transformational Skills
Pillar 2
Apply Human Behavior to Client Work & Marketing
Pillar 3
Your Own Deep Inner Work & Energetic Alignment
Pillar 4
Ethical, Authentic & Effective Marketing and Business Practices
Our work isn’t for everyone; it’s for those who crave gravitas, mastery and value depth.
What you learn in our trainings will set you apart from other practitioners in your field. You will emerge as a multidisciplinary guide with unique skills who is remembered for the profound change you help create.
The Podcast
Soulful, depth motivated lessons on transformation, coaching skills and business
From the psychology of fear…to working with client resistance…to advanced tips on creating curriculum…to archetypal mythology and ethical sales tips…
…you will love these conversations.
Join our list! You’ll be notified when new episodes are released.
