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Elevate Your Coaching & Become Extraordinary

Master Your Craft. Transform Lives.
Build a Thriving Business.

Free Guide!
55 Highly Effective Breakthrough Coaching Questions

In the eBook, I break down different Coaching Question Categories, and when to use each category. You’ll have what to ask your clients at your fingertips, and you’ll gain a deeper understanding of crafting breakthrough questions on the spot.

I have so much to share with you!
You can expect 2-3 emails per week from me.

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Your clients need a coach who can skillfully guide them through fear, resistance, and shadow.

When you train at Applied Depth Institute, you master the art of transformation, & learn to go beyond the surface to work with any clients block that arises.

Our trainings aren’t for everyone; they are for those who crave gravitas, mastery and depth.

Whether you’ve been a practitioner for decades or are just starting, we will teach you how to unlock human potential so you can be remembered for the change you’ve created.

At Applied Depth, coaching is re-imagined as a sacred craft – for your clients, for yourself.

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Our practitioner trainings are a potent blend of evidence-based coaching skills, human psychology, neuroscience, somatics, ritual and shadow reclamation.
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Hi, I’m Joanna!

I founded Applied Depth Institute to help coaches master somatics, Shadow & ritual, and co-create more transformation & results with clients.

Over the last 20+ years, I’ve trained thousands of coaches, therapists and group leaders to become the “One” your clients say helped change everything.

If you’re looking for depth training on advanced coaching skills, shadow, fear & resistance, you’ve found the right place.

I believe in you.

I know you can be the kind of practitioner who grows your business by making an indelible mark on your clients.

The real secret to success is to be extraordinary at what you do.

Here are just a few results from those I’ve trained:

One student re-enrolled 7 of 10 mastermind participants, bringing in a big portion of income before she even started marketing to the public.

Another student received a 6-figure contract from a large corporation because she WOW-ed them with her somatic coaching techniques.

A beloved client got named “Coach of the Year” by the prestigious Stevie Awards.

Most of my students receive glowing testimonials from clients without even having to ask, being honored by them for being exceptional & remarkable.

Learn about Sacred Depths
Transformational Practitioner Training

A Message to Practitioners

We Know You’ve Likely Taken Other Trainings.

Applied Depth Institute takes you deeper.

At ADI, we’re here for practitioners who want more—who are ready to move beyond surface-level tools and into somatic, depth & transformational mastery.

Co-create remarkable results with your clients and groups and know you’re doing your best work

Masterfully work with even the trickiest, most stuck clients so that your reputation of excellence grows

Build a powerful toolbox of extraordinary somatic, ritual, and coaching techniques so that you create lasting change with clients

Become known for doing outstanding, advanced, deep & trauma-informed work

Experience your own profound personal Shadow Work & Transformation

Grow your business with ethical, effective marketing strategies, and by delivering world class transformation

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Coaching reimagined
Free Guide!
Work with Shadow for Deeper Levels of Client Transformation

In this teaching guide, you’ll discover the myriad of (sneaky) ways the Shadow expresses itself. Learn the skills and qualities you need to be effective in harnessing the profound power of Shadow work.

I have so much to share with you! You can expect 2-3 emails per week from me.

Your Coaching Re-Imagined Journey Begins Here

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Whether you’re mastering the art of 1:1 coaching or transformative group leadership, we have the training to support your vision and help you make an extraordinary impact.

Navigating client resistance

Navigating Client Resistance

One of the most challenging things is when clients show up with resistance to our work together. It can show up as procrastination, overwhelm, extreme negativity, uncomfortable judgment, flaking on sessions or showing up late, and more.

  • Learn how to work with The Victim, The Judge, The Needy One, The Flake, the Procrastinator and more so that your clients make more progress towards their goals.
  • Do you own deep & personal work around your own Resistance behaviors and patterns so that you show up more powerfully in your work & business.
Sacred depths

Sacred Depths Certification

Unlock the full potential of your 1:1 practice with our  flagship 10-month Certification. This training is designed to help you master trauma-informed, somatic, and depth coaching techniques to create profound transformations with your clients.

  • Guide Clients To Better Breakthroughs: Learn how to address fear, resistance, self-sabotage, and limiting patterns with confidence and skill.
  • Create More Long-Lasting Change: Master techniques to that activate change on the cognitive, emotional, spirit and somatic levels.
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What Makes Us Different?

Coaching ReImagined:
Depth, Mastery, and Transformation

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Transformational coaching isn’t about shortcuts—it’s about lasting change.

At the Applied Depth Institute, we’ve created a new integrative training standard we call The Excellence Framework.

Our Framework unites psychology, somatic practices, neuroscience, and spiritual wisdom so you develop the depth, mastery, and confidence to transform lives—and grow a thriving, sustainable practice.

Pillar 1

Master Transformational Skills

Pillar 2

Understand Human Behavior

Pillar 3

Achieve Self-Mastery & Energetic Alignment

Pillar 4

Build Ethical & Sustainable Businesses

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Our work isn’t for everyone; it’s for those who crave gravitas, mastery and value depth.

What you learn in our trainings will set you apart from other practitioners in your field. You will emerge as a multidisciplinary guide with unique skills who is remembered for the profound change you help create.

The Applied Depth Way
The Podcast
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Soulful, depth motivated lessons on transformation, coaching skills and business 

From the psychology of fear…to working with client resistance…to advanced tips on creating curriculum…to archetypal mythology and ethical sales tips…

     …you will love these conversations. 

Join our list! You’ll be notified when new episodes are released.

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Training & Self-Development for Extraordinary Coaches

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Free Guide
55 Highly Effective Breakthrough Coaching Questions
The Coaching r(E)volution Podcast

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