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Some Of My Favorite Questions (& Answers!) About How to Create Powerful Referrals

One of the Biggest Traps Coaches Fall Into

An Inner Child Coaching Demo

4 Sales Conversation “no-no”s

Some important facts about my business & the marketing strategies I use

My conflicted relationship with the title of “coach”

3 Things I learned in 2022

How de-prioritizing income impacts my business

I do this before my client sessions and my groups…& it levels up everything

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Follow Me @Joanna.Lindenbaum

As a coach or transformational practitioner, you d As a coach or transformational practitioner, you don’t always want to chase clarity. Sometimes it is exactly right for your clients to be in the mystery a little bit longer.
A Truth to Embrace in Order to be More Transformat A Truth to Embrace in Order to be More Transformational (Acceptance of the Human Condition)

There are so many things I love about the coaching and transformational industries, and then there are also a few things that, in my opinion, need to shift…

…they need to shift because they hold practitioners back from doing the best work they can do, and they hold our clients back from transformation.

One of those things is the idea that when we reach a goal, we arrive.

Here is the actual truth I’ve learned (from working with thousands of clients; from tracking my own journey):

We are never going to get to the place where we don’t have moments of pain.

We are never going to get to the place where we never stumble over some Shadows or fears.

We are never going to get to the place where all of our problems or stresses are gone for good.

We are never going to get to the place where we finally, once and for all, feel totally satiated all the time.

We are never going to “arrive” (whatever that means).

There is no goal we can achieve that makes us immune to all of this.

The idea that any of these can happen is a myth, and go against the very nature of what it means to be an evolving, growing human being.

To be human is to feel joy, and also to feel pain.

To be human is to enjoy accomplishment, and to also have longings for more.

To be human is to find courage & boldness, and also to feel fear.

To be human is to feel incredible love, and also to feel anger.

This is not bad news. This is simply being human. This is what we’re about. This is how it’s supposed to be. Incredible and awe-inspiring and also sometimes hard.

The more we can really embrace this, the more opportunity we have to feel more moments of happiness and joy and satisfaction and love.

One of the things I have always stood for in the coaching industry is the idea that reaching any goal is not the end all be all, no matter how amazing that goal is.

Reaching that goal does not “fix” us or shield us from future pain or disappointment or guarantee we feel incredible forever and ever.

Continued...
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The Skill of Creating Awareness is one of the most The Skill of Creating Awareness is one of the most foundational – and also one of the most powerful – that you can use with clients.

Creating Awareness is literally the act of:
— supporting your client to see something about themselves and their situation that they were not previously able to see;
OR
— supporting your client in being able to acknowledge and accept something about themselves and their situation that they were not previously able to acknowledge and accept;
OR
— supporting your client in being able to more deeply embrace something about themselves or their situation that will help them become more confident, more clear, more able or more open.

Creating awareness is also a strategy that allows your client to feel seen, heard and loved even more deeply…and this is something that we value highly in the Sacred Depths methodology!

When I teach Creating Awareness Skills, I really break it down into a number of different sub-skills including Reflecting the Truth, Acknowledging, Honoring what Is, and Celebrating. You want to use each of these sub-skills at different moments with different clients.
One of the things that I love about Creating Awareness (when it’s done well) is that it can help create a breakthrough in an instant. Take a moment and think on if this has ever happened for you – someone (a coach, a friend, a colleague, a family member) has reflected a truth back to you, and in an instant you could see & understand so much more than just moments before. It’s as if you’ve been able to take in a integral piece of information that can shift and change so much for you.
But as a practitioner, here is one of the crucial things you need to know about the skill of Creating Awareness (if you are interested in doing it skillfully, artfully, effectively…and going to the more advanced layers of it):
Sometimes Creating Awareness is hard and if not done correctly it can create discomfort or resistance from your client. This is especially true when you are Reflecting the Truth around some harder truths: while you always want to create awareness ONLY around the things your clients are ready to hear, they may have some difficulty at first fully taking it in.
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“I’ve heard from every single client so far th “I’ve heard from every single client so far that I’ve changed their life.”

This journey has changed everything for me. I’m using the word ‘Journey’ deliberately here, because more than just a course, Sacred Depths is a journey. One where you can expect to grow and evolve in all possible ways! I came into Sacred Depths with a deep desire to become a coach but not really knowing where to start. What I’ve received at the end of it is not only masterful skills in coaching and transformation but also a deep understanding of the energetic structure that goes hand in hand with client-work. I’ve heard from every single client so far that I’ve changed their life. And I know it’s much thanks to the education and evolution I’ve received through SDTP. Everything Joanna teaches on acts as a support structure that allows clients to feel seen, heard and loved. I couldn’t be happier with what I received from SDTP, it’s a truly transformative journey!

—Anna Östrand
THE TRANSFORMATIONAL ART OF NORMALIZING There is THE TRANSFORMATIONAL ART OF NORMALIZING

There is one singular thing that is often more detrimental than unbefriended fear, than limiting beliefs, than unrealized shadows than un-navigated resistances than sucky situations.

And that thing is: the anxiety, shame, or self-criticism that comes with thinking that we are the ONLY ones who are experiencing the fear, the limiting thinking, the resistance, the mess up, the mess, the imperfection, or the sucky situation.

Even when we know better, we fall into thinking things like –

“I’m the only one who doesn’t feel good enough when I lead client sessions”

“Everyone else feels like they belong; it’s just me who doesn’t”

“It’s not normal to be scared to raise my rates”

“I’m not comfortable in my own skin; something isn’t right with me”

“It’s so abnormal to be 50 and still not know what my business is about”

“My kids are so chaotic; there must be something wrong with them”

“My underarms get so sweaty when I have to give a presentation; what’s wrong with me?”

When things don’t go our way, or when we have a fear, it’s almost like a knee jerk reaction: without even consciously thinking about it, we just feel that what’s happening to us doesn’t happen to other people…or at least not “normal” people (or successful people or “happy” people).
And when we think what we’re thinking, feeling, having, or experiencing is abnormal, shame can set in.

And like I shared above, the shame can be more detrimental than the thing itself.

As a coach or transformational practitioner, it’s important that you use your deep listening skills to detect when a client has fallen into the thinking that what they’re experiencing is wrong…and then to normalize it for them.

Normalizing falls under the skill set of Creating Awareness, and it is such a vital awareness to create with clients who need it.

Especially in our social media culture where everyone else’s life looks so very perfect – perfect looks, perfect careers, perfect meals, perfect relationships…our clients benefit so so deeply from learning that their messiness, that their fears, that their triggers, that their hurts, that their not-so-savory parts are TOTALLY normal...
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DISCOVER:

How to Leverage the Shadow
for Client Transformation

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In this content rich handbook, you'll learn important foundational pieces about Shadow, how it operates, and some beginning steps to navigate it with clients (& yourself!) for more freedom, flow and vitality.