Befriend Your Fear
Somatic Coaching Method™
60-Day Training to confidently move clients through their deepest blocks…and poise your business for more referrals & renewals
Take your client work to a whole new level, so that those you serve get phenomenal results…and your business benefits from it.
You’re not here to be a good practitioner. You’re here to be an extraordinary one.
You already know you’re good at this.
You’ve sat & held space for plenty of clients. You’ve co-created real breakthroughs in sessions — moments that reminded you exactly why you chose this path.
And yet.
There’s a knowing that lives underneath all of that. Quiet, persistent, a little uncomfortable to admit.
I’m capable of even more than what’s showing up in my sessions.
Not because you’re failing. Not because your clients aren’t moving at all.
But because you can feel the gap — between where your sessions go and where they could go. Between the practitioner you are right now and the one you know you’re meant to be.
You sense there’s a deeper level available. A place where clients don’t just have insights — they have the kind of breakthroughs that change so much. The kind they call you about weeks later to tell you about. The kind that generate referrals without you ever having to ask.
You want to be the practitioner your clients remember forever.
And something keeps you from getting all the way there.
Most of the time, that something is fear.
Definitely your clients’ fear. Maybe yours too.
Fear that lives in the body. The kind that quietly runs the show — making clients stall, avoid, circle the same patterns, and not quite follow through.
When you don’t know how to work with fear at this level — truly work with it, somatically, skillfully, with nuance — you hit a ceiling. Not because your clients aren’t capable. Not because you aren’t skilled.
But because fear, when left unaddressed at the right level, is simply stronger than strategy or reframing or nervous system tools.
This is what the Befriend Your Fear Somatic Coaching Method is designed to change.
How this all impacts your business & earning potential:
When client results aren’t as deep as they could be, it follows you. It shapes how confidently you market. Whether you charge what your work is actually worth. Whether you put yourself out there fully — or hold back just a little, because some part of you isn’t 100% sure you can deliver on what you’re promising.
Your client results also determine the amount of referrals and renewals you bring in, which are the easiest ways to grow a business.
This is why so many skilled practitioners are told they have a marketing problem — when what they actually have is a depth-of-results problem. More leads won’t fix it. A better funnel won’t fix it. Because the coaches who are genuinely thriving right now, even in this market, are not the ones with the best marketing. They’re the ones whose clients can’t stop talking about them.
When your clients procrastinate, get overwhelmed, stall, and get distracted…
there is usually no amount of “talking it through”, strategic questioning, or grounding tools that can help.
It’s not that they’re lazy, or not committed, or don’t want it enough.
One of the biggest blocks to deep lasting transformation & goal achievement (for you and your clients) is Fear in its endless forms.
Fear of visibility
Fear of success
Fear of failure
Fear of risk
Fear of being a fraud
Fear of being criticized
Fear of not being good enough
Fear of ending up alone
…just to name a few!
Not just surface-level nerves.
But something deeper. Quieter. More powerful.
The kind of fear that lives in the body.
The kind that overrides logic.
The kind that quietly runs the show.
There was a time in my own work where I could feel this gap.
Twenty years ago, I was a skilled practitioner. I cared deeply. My clients were thoughtful and engaged.
And I could still feel it — that gap.
There were moments in sessions where something deeper was right there, just beneath the surface. I could sense it. My client could sense it. And I didn’t quite know how to reach it.
So I’d do what most of us do: ask another question. Offer a reframe. Move us forward.
It worked well enough. But “well enough” quietly wore on me.
When I began to truly understand how to work with fear — not just conceptually, but somatically, with real nuance and skill — everything shifted.
My clients started moving through things they had been circling for years. Breakthroughs stopped being occasional and started becoming consistent. And something shifted in me too — in my confidence, my marketing, my willingness to be visible and fully stand behind the promises I was making.
Because when you know — really know, in your bones — that you can help someone move what’s actually in the way, everything changes.
That’s what I want for you.
Not just better sessions. But the experience of being the practitioner you already know you’re capable of being.
The Befriend Your Fear Somatic Coaching Certification is how we get there.
Introducing
The Befriend Your Fear™ Certification
A 60-day immersive training where you will learn 3 powerful methods for working with fear—and become certified to use it in your work with clients.
The certification is designed to help you become the kind of practitioner who can meet fear directly and know exactly how to work with it — so that:
Your clients & groups have better results…poising your for more referrals & renewals (i.e. sustainable growth!)
You are fully in your purpose.
You move through your own obstacles to abundance and visibility…so that you market with confidence (finally!)
Here’s What Becomes Possible
When you know how to truly work with fear, something fundamental shifts — not just in your sessions, but in how you experience yourself as a practitioner, and what becomes possible in your business as a result.
Here’s what that looks like:
You stop guessing and start knowing. When a client goes quiet, shuts down, or circles the same pattern for the third time, you’ll know exactly what’s happening — and exactly how to meet it. No more hoping the next question lands. No more session replays at midnight wondering what you missed.
Your clients start moving through what’s actually kept them stuck. Not just gaining insight — actually changing. Following through. Breaking patterns they’ve been trying to break for years. The kind of results that make clients email you weeks later to tell you what’s different in their lives.
Breakthroughs become consistent, not occasional. Right now you might have sessions that feel genuinely extraordinary — and others that feel like you’re circling the surface. When you can work with fear at this level, the extraordinary becomes your baseline.
You feel calm and grounded even in the hardest moments. When a client is overwhelmed, resistant, or emotionally activated, you won’t feel the urge to redirect, fix, or fill the silence. You’ll know how to stay present — and that steadiness is what allows the real work to happen.
Your clients stay longer and refer others. Not because you asked them to. Because the work you’re doing together is the kind people talk about. The kind that changes how they see themselves. When clients experience that, they don’t leave — and they bring people with them.
Your confidence in your work translates directly into your business. The hesitation to charge your true rates, to market boldly, to put yourself out there consistently — so much of that is quietly tied to not fully trusting your ability to deliver. When that trust is solid, everything in your business gets easier.
You do the kind of work that makes you proud at the end of the day. Not “that was fine.” Not “I think it helped.” But the deep, settled knowing that you are genuinely making a difference — that you are living up to your potential as a practitioner, and your clients are living up to theirs.
The Method + Skillset
How You’ll Learn to Work with Fear
There is an art to working with fear.
Not a script. Not a formula. Not a set of techniques you apply and hope for the best.
An art — which means it requires skill, presence, nuance, and the internal capacity to stay with what’s actually happening in your client, in real time, without flinching.
That’s what this certification develops in you. Here’s how:
Pillar #1
A Flexible Framework for Working with Fear
At the center of this work is the Befriend Your Fear 6-Step Process — a somatic approach that gives you clear direction without locking you into a script.
You’ll learn how to help clients recognize fear as it’s happening, rather than staying unconsciously run by it. How to stay with fear long enough for it to reveal what’s underneath, rather than moving too quickly toward solutions. How to work with fear as an ally in the process — not something to fix, bypass, or overcome.
Most importantly, you’ll learn to adapt in real time to what’s actually happening in your client. Because the most transformational moments rarely follow a neat progression — and you’ll be ready for all of it.
Pillar #2
The Somatic & Trauma Informed Skills That Make It Work
Knowing a framework is one thing. Being able to use it skillfully, in the middle of a real session with a real human being, is another.
This pillar develops the underlying skillset that makes everything else possible. You’ll learn to recognize how fear shows up in the nervous system — and how different fear responses call for different approaches. You’ll develop the ability to read what’s happening beneath the surface of a session, so you know when to move forward, when to slow down, and when to shift direction entirely.
All of this is held within a trauma-informed approach that creates genuine safety without losing momentum — so your clients can go to the deeper places, and trust that you can hold them there.
Pillar #3
Expand Your Capacity as a Practitioner & Entrepreneur
(This Changes Everything)
Here’s something most trainings don’t address directly: when fear shows up strongly in a session, it doesn’t just affect your client. It can activate you.
Your own uncertainty. Your own urgency to help. Your own discomfort with intensity or mess or silence. And in those moments, even skilled practitioners can redirect too quickly, move into fixing or teaching, or subtly pull back from the depth that’s trying to emerge.
Inside this certification, you’ll develop the capacity to stay present with fear — even when it’s intense or unfamiliar. To reorient when your own nervous system gets activated. To trust the unfolding instead of trying to control it.
And just as importantly — you’ll apply this work to your own business and visibility fears. The ones that quietly shape how you market, how you price, how willing you are to be seen. So that you can move forward in your business with less internal friction, and more of the self-trust you’ve been building in your client work.
Pillar #4
Advanced & Group Applications
(so you are prepared for the unexpected)
Real sessions aren’t linear. Real groups aren’t either.
This pillar prepares you for the moments that don’t follow the map — so that when the unexpected shows up, you meet it with clarity instead of second-guessing yourself.
You’ll learn how to adapt and apply this work when:
- A client shuts down or goes completely quiet
- Someone in your group is resistant or actively avoids the process
- You sense it’s time to work with your client’s Inner Child
- A client’s fear is so big it’s having trouble trusting the process itself
- You’re not sure what to do next — and need to find your footing in real time
- A client isn’t able to visualize
- The moment calls for a more cognitive approach rather than a somatic one
Because mastery isn’t knowing what to do when everything goes smoothly. It’s knowing what to do when it doesn’t.
Starting May 27, 2026
Here’s What You Get Inside of the Certification
Four 90-120 minute LIVE training sessions with Joanna: The core of your learning. Each session goes deep into the method, the skillset, and the nuances of working with fear in real time. This is not a lecture — it’s a living transmission of 25 years of mastery.
Live Coaching & Q/A included in every session so that we leave no stone unturned. I answer every one of your questions in depth.
Two Live Demonstrations & Skills Breakdown: Watch Joanna coach in real time, then break down exactly what happened, why, and how to apply it. Seeing the method in action — and understanding it layer by layer — is one of the most powerful ways to truly integrate a new skillset.
Two Practice Sessions with Feedback: In each lab, you’ll practice leading the BYF process with a fellow participant as your volunteer client — a real session, with real material, in a real container. Then we debrief together: what worked, what landed, what could go deeper. This is where the method stops being something you know and starts being something you embody.
Step by Step Adaptable Scripts & Instruction: Clear, flexible frameworks you can return to again and again. Not scripts to follow robotically, but anchors to come back to when you need direction — adapted always to the unique human being in front of you.
A Like-Minded community Practitioners who take this work as seriously as you do. People who value depth, integrity, and genuine mastery — and who will support, challenge, and grow alongside you throughout the 60 days and beyond.
Your Bonuses
These bonuses are designed to make sure what you learn inside the certification actually lands in your life, your sessions, and your business — fully and completely.
BONUS #1:
Market Your Befriend Your Fear Work (Value: $695)
Extraordinary work deserves to be seen. This bonus makes sure you know exactly how to talk about what you do — in a way that resonates deeply with the clients who need it most.
You’ll learn how to position and integrate the Befriend Your Fear method into your existing offers, how to speak about it in a way that makes potential clients immediately understand its value, and how to do outreach and marketing that feels aligned rather than effortful. You’ll also receive done-for-you marketing copy and templates you can use right away — so you’re not starting from a blank page, and not wasting hours trying to figure out what to say.
BONUS #2:
Befriend Your Rejection Sensitivity & Grow Your Business (Value: $195)
For many practitioners, the fear of being judged, not chosen, or not good enough quietly shapes everything — how visible they allow themselves to be, how boldly they speak about their work, how consistently they show up.
In this pre-recorded workshop, you’ll learn how to work with rejection sensitivity at a somatic level — the same level where it actually lives — so it stops running your business decisions from underneath. This is some of the most practically liberating work you’ll do.
BONUS #3:
How to Coach Yourself through Your Own Fears (Value: $195)
The Befriend Your Fear process isn’t only for your clients. It’s for you.
In this bonus, you’ll learn how to apply the full method to yourself — so that when fear shows up around visibility, pricing, a difficult decision, or your next level of growth, you know exactly how to meet it. This is what allows the work to truly integrate: when you’re not just holding it for others, but living it yourself.
BONUS #4:
21 Exercises for Overcoming the Fear Barrier (Value: $195)
Seventy pages of step-by-step instruction from transformational leaders around the world — each sharing their most effective strategies for moving clients through fear and resistance in all its forms.
This is a resource you’ll return to again and again. Keep it close.
BONUS #5:
Three Ask-Joanna-Anything Community Calls (Value: priceless!)
Bring anything. Your most complex client case. A marketing question. A business decision you’ve been sitting with. A session that didn’t go the way you hoped.
These calls exist so that nothing gets left unresolved — and so that you have direct access to Joanna’s perspective, discernment, and decades of experience exactly when you need it most. There is no agenda other than making sure you have everything you need to become the practitioner you’re here to be.
Almost 60% off through May 20
Join the Befriend Your Fear Somatic Coaching Method
$1,995
choose your payment option
“I can now help my clients befriend their fear, touch the negative patterns, and lead them on their path to make powerful choices in their lives. I’ve learned not to hide anymore but to trust myself as a professional coach that I can handle all kinds of situations.”
“Joanna doesn’t do fluff – it’s deep work and it’s work that will challenge you personally and equip you to support those you feel called to serve.”
“Joanna knows what it takes to create powerful shifts in others.”
“The tools Joanna teaches helped me consciously and consistently guide my clients to their breakthroughs and lasting transformations. As a result, I feel more confident in marketing my work. Joanna’s experience, expertise and perspective are unparalleled in the transformational coaching industry.”
“Joanna will set you up for THE best marketing you could ever have in your business – scores of happy clients you’ve helped in ways greater than you could have ever hoped for, or imagined.”
“I have used these tools…and they have not only been very effective, but have also boosted my confidence…”
“Joanna is absolutely masterful at teaching coaching skills, for both beginners and those more experienced.”
I’ve shared her coaching tools with my client groups, and they loved her work. I’ve been thoroughly impressed by the quality and depth of her trainings. Highly recommended.
About
Joanna Lindenbaum
and…Why Learn This Work From Me
I am a beloved & trusted mentor who has spent nearly 25 years immersed in the world of transformation—training practitioners, facilitating groups, leading retreats, and working with thousands of clients across a wide range of settings.
And, I’ve spent those years asking a very specific question:
What actually creates deep & lasting change?
Not temporary breakthroughs.
Not insight that fades.
But the kind of transformation that sticks—that changes how someone shows up in their life.
The Befriend Your Fear process comes from that inquiry.
It’s informed and refined through decades of real-world application with clients and groups.
My work is known for helping practitioners develop a level of skill and presence that most people in this field simply aren’t trained in.
Because I teach you how to track what’s happening beneath the surface, respond with skill & love in real time, and facilitate change at the level where it actually occurs.
This is the work that has allowed my clients to:
- Create deeper results
- Build thriving, referral-based businesses
- And feel truly confident in the impact they’re making
And it’s the work I’m here to pass on to you.
Frequently Asked Questions
"I've already invested in so many trainings. What if this is just another thing I'm chasing?"
I hear this often — and I want to honor it, because it’s a real and reasonable concern. You’ve invested meaningfully in your growth, and you deserve to know that this will be different.
Here’s what I’d invite you to consider: if your clients are still circling the same patterns, if sessions occasionally feel like they’re staying at the surface, if referrals and renewals aren’t flowing the way you know they could — that’s not a marketing problem. And it’s not a you problem. It’s a skills gap that more information alone won’t close.
The Befriend Your Fear Somatic Coaching Method isn’t about adding another tool to your toolkit. It’s about developing the capacity to use everything you already know at a fundamentally deeper level. Practitioners with decades of experience — including those trained in IFS, Somatic Experiencing, as Psycotherapists, and advanced modalities — regularly tell me this training was the missing piece they didn’t know they were looking for.
"Can I justify this investment right now, especially when my income isn't as consistent as I'd like?"
Here’s the question I’d actually invite you to sit with instead: what is it costing you right now to not have this?
Think about one client from the last year who got good results — but not extraordinary ones. Who finished their package and didn’t renew. Who didn’t refer anyone. Who left quietly. What did that actually cost you? The lost renewal revenue. The referrals that didn’t come from her. The testimonial she didn’t write. The quiet confidence hit that made you market just a little less boldly that month.
Now multiply that by however many times a version of that happened in the last year.
That number is the cost of the skill gap.
As for focusing on marketing instead — I want to be honest with you, not just reassuring. I have watched coaches spend thousands on funnels, copywriters, and ads. And when I talk with them months later, they tell me they got people in the door. But the clients didn’t stay. Didn’t refer. Didn’t become the raving fans they were hoping for. Because marketing got people in. The skill gap showed up after.
Marketing gets people in the door. Skill is what keeps them. And referrals — which are the most efficient, most affordable client-generation strategy that exists — come from clients whose lives genuinely changed.
This investment pays for itself not as a cliche, but as a real business reality. The question isn’t whether you can afford it. It’s whether you can afford another year of the gap.
"Should I be focusing on marketing and getting more clients instead?"
I’d gently offer a reframe here: what if deeper mastery is your most powerful marketing strategy?
When your clients get extraordinary results, they talk. They refer. They renew. They become the kind of testimonials that do your marketing for you. The practitioners I’ve trained who struggle most with visibility and client acquisition are often struggling not because their marketing is wrong — but because they don’t yet fully trust their ability to deliver at the level they’re promising.
When that trust is solid, marketing gets easier. Not because the strategy changed, but because you changed.
"What if I don't have enough time to fully implement this?"
The certification is designed to integrate directly into the work you’re already doing. You won’t need to carve out separate time to practice — you’ll be applying what you learn in your very next sessions. Many practitioners tell me they noticed shifts in their client work within the first week.
That said, I want to be honest: this is a 60-day immersive, and it asks something of you. If you show up fully, it will stretch you. But it won’t overwhelm you — because the container is specifically designed to support integration, not just learning.
Do I need to attend the training live?
While I do encourage everyone to make as many training calls as you can live – and to participate (there is plenty of time for Q/A and sharing!), I understand that this isn’t always possible. We have certainly had very satisfied participants successfully complete the program who have listened to the recordings of each training. Most training calls (with a few exceptions) are 90-minutes at 11:30 AM Eastern on Wednesdays.
I lead groups - does this apply to me?
Yes! Just like in 1:1 work, fear is often quietly running the show if clients in your groups are not achieving the results they want, and for your groups to become more successful, it’s essential to know how to address fear pre-emptively and directly.
Through the certification, you will learn how to lead a group Befriend Your Fear process, as well as how to laser coach someone in your group as fear arises in real time. Working with fear is a gamechanger for groupwork.
"What if I'm already good enough and I'm overcomplicating things?"
If you’re asking this question, part of you already knows the answer.
Good enough is real. And it might be enough to sustain where you are right now. But you’re here because you sense there’s more — more depth available in your sessions, more consistency possible in your results, more confidence waiting on the other side of closing this particular gap.
You didn’t get into this work to be good enough. You got into it to be extraordinary. This certification is for the practitioner who isn’t willing to stop at fine.
I’m not a coach. I am healer, massage therapist, yoga instructor, fill in the blank here! Is this training for me?
YES, YES, YES!!! If you are in the business of creating client transformations or supporting clients (or team members) to create a result, then the Befriend Your Fear process is a game-changer.
When do the calls take place?
The training sessions take place over the course of 10 weeks. Most of the calls begin at 11:30 AM Eastern (that’s 8:30AM Pacific, 9:30AM Mountain, 10:30AM Central) and are generally 90-minutes with a few exceptions.
Calls are scheduled for:
May 27, 11:30AM – 1:30PM Eastern
Foundations: Fear, the Nervous System & What’s Really Happening
June 3, 11:30AM – 1:00PM Eastern
The 6-Step Befriend Your Fear Method
June 17, 11:30AM – 1:00PM Eastern
Demonstration & Skill Breakdown #1
June 25, 11:30AM – 1:00PM Eastern
Trauma Informed Skills & Somatic Depth Nuance
July 1, 11:30AM – 1:30PM Eastern
Practice Lab 1
July 8, 11:30AM – 1:00PM Eastern
Bonus: Market & Magnetize New Clients
July 15, 11:30AM – 1:30PM Eastern
Advanced Applications: Inner Child Dynamics, Resistance, & More
July 22, 11:30AM – 1:00PM Eastern
Demonstration & Skill Breakdown 2
July 29, 11:30AM – 1:30PM Eastern
Practice Lab #2
I’m seriously considering registering, but I’d love to have a call to make sure it’s for me. Is that possible?
Of course — and I’d love for you to have that conversation.
Click here to schedule a call.
If you prefer, you can book a call with my team at info@applieddepthinstitute.com, and we’ll make sure you have everything you need to feel clear and confident about your decision.
“Not only did my skills and capacity to support my clients in their transformations improve significantly, but my client retention and referrals improved as well. People who’d been referred began showing up ready to enroll – and almost 100% of my clients decided to continue on with me!”
“Everything about working with clients feels lighter now, because of how much deeper I’ve learned to take them.”
“I’ve heard from every single client so far that I’ve changed their life.”
“I am coaching much more masterfully: I have new lenses through which to look at things (befriending fears, black/white thinking, etc) and I also simply feel so much more confident reflecting the truth & calling out resistances and fears. This results in more powerful results & being able to go much deeper with clients in a shorter amount of time. It also results in clients sticking to the work longer.”
“I know exactly what I have to offer and there are no more doubts about my ability to deliver.”
Here’s What I Want For You
I want you to know what it feels like to sit with a client who is completely stuck — and not second-guess yourself.
To trust that you can meet what’s actually happening, and help it move.
To create the kind of transformation that doesn’t fade after the session ends.
And I want your business to reflect that.
Clients who stay. Clients who refer. Clients who trust you deeply.
Because they can feel the difference in how you work.
And maybe most of all — I want you to have a way to meet your own fear. So that it’s no longer the thing quietly shaping your choices from underneath. So that you can move forward with more clarity, more steadiness, and more self-trust.
You didn’t come this far to do work that’s merely good.
You’re here to be extraordinary.
And, I want your business to finally reflect what you’re actually capable of. Not another year of clients who don’t renew and you’re not sure why. Not another year of holding back in your marketing because some part of you isn’t fully confident in your promises. Not another year of watching the referrals not quite come — and wondering if it’s you.
It’s not you. It’s this specific, learnable skill. And once you have it — really have it, in your body, not just your head — so much changes.
If you’re ready — truly ready — to close the gap between the practitioner you are and the one you know you’re meant to be, I would be honored to walk that path with you.
The Befriend Your Fear Somatic Coaching Method starts May 27th.
Almost 60% off through May 20
Join the Befriend Your Fear Somatic Coaching Method
$1,995
