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Elevate Your Coaching & Become Extraordinary

Master Your Craft. Transform Lives.
Build a Thriving Business.

Free Guide!
55 Highly Effective Breakthrough Coaching Questions

I break down different Coaching Question Categories, and when to use each category. You’ll have what to ask your clients at your fingertips, and you’ll gain a deeper understanding of crafting breakthrough questions on the spot.

I have so much to share with you!
You can expect 2-3 emails per week from me.

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Your clients need a coach who can skillfully guide them through fear, resistance, and shadow.

When you train at Applied Depth Institute, you master the art of transformation, & learn to go beyond the surface to work with any clients block that arises.

Our trainings aren’t for everyone; they are for those who crave gravitas, mastery and depth.

Whether you’ve been a practitioner for decades or are just starting, we will teach you how to unlock human potential so you can be remembered for the change you’ve created.

At Applied Depth, coaching is re-imagined as a sacred craft – for your clients, for yourself.

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Our practitioner trainings are a potent blend of evidence-based coaching skills, human psychology, neuroscience, somatics, ritual and shadow reclamation.
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Hi, I’m Joanna!

I founded Applied Depth Institute to help coaches co-create more transformation & results with clients.

Over the last 20+ years, I’ve trained thousands of coaches, therapists and leaders to become the “One” your clients say helped change everything.

If you’re looking for depth training on advanced coaching skills, shadow, fear & resistance, you’ve found the right place.

I believe in you.

 

I know you can be the kind of extraordinary practitioner who grows your business by making an indelible mark on your clients. 

Learn about Sacred Depths
Transformational Practitioner Training

Ray Mardia

“Joanna knows what it takes to create powerful shifts in others. She embodies integrity, communicates powerfully and offers so much new language to help you reach your clients in your business, connect with them deeply and help transform their lives.”

Ray Mardia

Elizabeth purvis

“Joanna will set you up for THE best marketing you could ever have in your business – scores of happy clients you’ve helped in ways greater than you could have ever hoped for, or imagined.”

Elizabeth Purvis

Linda decarlo

“As someone who has studied Personal Development for over 40 years, I can’t say enough good things about my experience with Joanna’s Sacred Depths Certification.”

Linda DeCarlo

Christine dyan

“I would not have been able to create such a powerful experience for my clients without Joanna’s support.”

Christine Dyan

A Message to Practitioners

We Know You’ve Likely Taken Other Trainings.

Applied Depth Institute takes you deeper.

At ADI, we’re here for practitioners who want more—who are ready to move beyond surface-level tools and into somatic, depth & transformational mastery.

Co-create remarkable results with your clients and groups and know you’re doing your best work

Masterfully work with even the trickiest, most stuck clients so that your reputation of excellence grows

Build a powerful toolbox of extraordinary somatic, ritual, and coaching techniques so that you create lasting change with clients

Become known for doing outstanding, advanced, deep & trauma-informed work

Experience your own profound personal Shadow Work & Transformation

Grow your business with ethical, effective marketing strategies, and by delivering world class transformation

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Coaching reimagined
Free Guide!
Work with Shadow for Deeper Levels of Client Transformation

You’ll discover the myriad of (sneaky) ways the Shadow expresses itself. Learn the skills and qualities you need to be effective in harnessing the profound power of Shadow work.

I have so much to share with you! You can expect 2-3 emails per week from me.

Monica Shah

“My clients now regularly rave about their sessions and send me emails afterwards saying how helpful they were. The program is a must on the path to become excellent and masterful as a coach.”

Monica Shah

Lea artis

“This work and training will put you light years ahead of most transformational practitioners. I have been able to move internal mountains this year alone.”

Lea Artis

Kelsey ley

“As someone that tends to be critical of programs, curriculum, and facilitation, Sacred Depths and Joanna have challenged me to expand in ways I didn’t realize I needed. I joined Sacred Depths to increase my ability in holding space for challenging conversations with clients and left the program exceeding my goals, including tripling my program fees and confidently adding coaching as a pillar to my business. However, the most important piece is that my relationship with myself and those I love has noticeably evolved. I am forever grateful for this work.”

Kelsey Ley

Christine dyan

“I would not have been able to create such a powerful experience for my clients without Joanna’s support.”

Christine Dyan

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“Joanna makes it clear in this course that going deep with clients really requires going deep with yourself. She makes it clear that integrity is central to making sure your clients have the kind of results that make them return to work with you repeatedly.

Sacred Depths provides many tools to make sure your clients get the results they desire. I started unsure of how I would pay for the course, and ended up with more income than ever before!”

Michelle Thompson

Your Coaching Re-Imagined Journey Begins Here

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Whether you’re mastering the art of 1:1 coaching or transformative group leadership, we have the training to support your vision and help you make an extraordinary impact.

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The Art of Client Transformation

Because of everything we’ve been through as a people the last 5 years, there are more fears, worries, anxiety, patterns. What you used to do to yield a transformation…it takes more now. Your clients have different capacities, different nervous systems. This online retreat will show you what’s working to co-create transformation in 2025.

 

  • Learn the building blocks of working with client fear, resistance and deep-rooted blocks
  • Shift the deep-seated “Fraud Factor” that prevents you from holding truly transformational space… and holds you back from marketing
    Sacred depths

    Sacred Depths Certification

     

     Unlock the full potential of your 1:1 practice with our  flagship 10-month Certification. This training is designed to help you master trauma-informed, somatic, and depth coaching techniques to create profound transformations with your clients.

     

    • Guide Clients To Better Breakthroughs: Learn how to address fear, resistance, self-sabotage, and limiting patterns with confidence and skill.
    • Create More Long-Lasting Change: Master techniques to that activate change on the cognitive, emotional, spirit and somatic levels.
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    What Makes Us Different?

    Coaching ReImagined:
    Depth, Mastery, and Transformation

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    Transformational coaching isn’t about shortcuts—it’s about lasting change.

    At the Applied Depth Institute, we’ve created a new integrative training standard we call The Excellence Framework.

    Our Framework unites psychology, somatic practices, neuroscience, and spiritual wisdom so you develop the depth, mastery, and confidence to transform lives—and grow a thriving, sustainable practice.

    Pillar 1

    Master Transformational Skills

    Pillar 2

    Understand Human Behavior

    Pillar 3

    Achieve Self-Mastery & Energetic Alignment

    Pillar 4

    Build Ethical & Sustainable Businesses

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    Our work isn’t for everyone; it’s for those who crave gravitas, mastery and value depth.

    What you learn in our trainings will set you apart from other practitioners in your field. You will emerge as a multidisciplinary guide with unique skills who is remembered for the profound change you help create.

    The Applied Depth Way
    The Podcast
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    Soulful, depth motivated lessons on transformation, coaching skills and business 

    From the psychology of fear…to working with client resistance…to advanced tips on creating curriculum…to archetypal mythology and ethical sales tips…

         …you will love these conversations. 

    Join our list! You’ll be notified when new episodes are released.

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    The Art of Client Transformation 

    Regular Rate: $297
    Pay what you wish until September 3rd!

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    Because you are a beloved Inner Circle client, I am so so happy to gift you a seat at the retreat. 

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    Thank you for continuing to trust me to guide you! It means the world to me!

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    The Art of Client Transformation 

    Become so exceptional at what you do that your stellar reputation builds your business for you.

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    55 Highly Effective Breakthrough Coaching Questions

    When you ask your clients the right questions,
    in the right moment,
    so much more is possible for them

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    Learn the Secrets to
    Transformational Group Programs!

    only $297!

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