I know a lot of the marketing gurus say that if a client needs 1:1 work, they should find it somewhere else because that’s not a good use of your time. Better to leverage with groups. But I respectfully disagree.
My business is quite large and extensive, and I have a lot of group programs & activities happening at once, and yet….I will never give up my 1:1 work with clients.
1:1 work is important for you as a practitioner, it’s important for the bottom line numbers of your business, it’s important for the community you serve, and it’s important for the larger transformational community.
Here’s why:
1) 1:1 Work Increases Your Satisfaction Level (if you have stellar transformational skills)
When you do outstanding 1:1 work – the kind of work that really co-creates transformation & healing with your clients, it is soul-filling and so, so gratifying.
You get to hold intimate space for another human being to see themselves more clearly, have more self-love and compassion, own their brilliance, and unwind patterns that no longer serve.
I can think of few things more exciting & satisfying than that.
The problem is when you don’t have the proper skills to do the deep work. Then 1:1 work can feel heavy or not very exciting.
2) Some of your Ideal Clients Need More Hand-Holding and Intimate Space
Group programs, when done well, can be truly excellent and life-changing.
But group programs aren’t going to work for everyone, and some of our “people” really need the type of intimacy, deep holding, and tight containers that only 1:1 work can provide. And they need it from you, in your unique way and from your unique perspective.
It is such a gift to be able to give some of our community members private time with us.
3) Excellent curriculum requires excellent 1:1 skills
The more you can integrate your 1:1 skills into your group curriculum & group exercises, the deeper your curriculum will go and the more effective it will become.
This means you want to be at the top of your game in your 1:1 skills – even if you’re super seasoned and your business model is only or mainly focused on groups, challenge yourself to continue to practice and develop your 1:1 transformational skills.
Your curricula will get to the next level this way.
4) Group Programs are only as good as the 1:1 transformational skills you bring to them
The most skilled group facilitators have outstanding 1:1 skills.
They know exactly how to elicit shares from the group that will allow you to do with people 1:1 in front of the entire group…the type of laser 1:1 work that creates staggering breakthroughs not only for the individual you’re working with, but for everyone in the room who it witnessing it.
My clients and students regularly pull out their stellar 1:1 skills while they facilitating groups…and this has their students keep on coming back for more.
5) 1:1 Work is the Best Kind of Skill & Marketing Idea Incubator
When you work privately with a client, you get to learn the nature, tendencies, fears, resistances, beliefs, patterns & deepest desires of your ideal client. This is the BEST data you will ever gather to be able to message and market effectively. Nothing – and I mean nothing – can substitute this.
In 1:1 work, you also get a safer, more controlled, and more forgiving space to develop new, edgier skills. You get to see what works and what doesn’t work. You get opportunities to see what values and principles really resonate for your ideal client, and all this contributes to your ability to develop your thought leadership.
So, while I love love love all of my group programming, I also love my private work for all these reasons and more.
My private work – and my dedication to being on top of my 1:1 transformation skills – is at the heart of EVERYTHING ELSE I do in my business. No matter how successful I become, I will never give it up.
The more you can develop your 1:1 transformational skills, the more powerful everything (including your marketing!) will be.
p.s. if you want to hear a more detailed share of this newsletter article, listen to the podcast episode on it!
