At the end of every calendar year (& birthday year!), I do a yearly review. One of the questions I think on are all the things I’ve learned over the 12 months. Usually, things I’ve learned develop from mistakes I’ve made (I’d call these lessons!), but they also...
Sustainable & Ethical Business
Beyond that, I also teach concrete strategies I’ve developed over more than 25 years as an entrepreneur: enrollment conversations, renewals, messaging, copywriting, preview events, and client outreach. But just like the coaching side of the Sacred Depths practitioner training program, the business side is taught in a way that is ethical, effective, and trauma-informed.
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How De-Prioritizing Income Impacts My Business
I’ve made a sacred commitment in my business to prioritize PROGRAM QUALITY & CLIENT RESULTS & EXPERIENCE above everything else. This may seem like a no-brainer, but here’s the truth: When your business hits a certain size, the prioritizing of Program Quality...
A Tale of a (Kinda) Failed Launch + Ethics, Integrity, and Sacred Power in the Coaching Industry
You never really know how a launch is going to go until you actually move through it. But every now and again there is a particular offering that I feel in my bones is going to be wildly successful. This is how I felt in the Spring of 2021 when I was preparing to...
Some Counter-Culture Philosophies on Pricing & Selling
Ok, so let’s talk about pricing programs and selling programs. This is a huge topic in the coaching and transformational industry, and one that I know can really stop ethical practitioners in their tracks until they really hit on the aligned place for themselves....
The Thing That Triggered Me Last Week
A couple of days ago I noticed I was feeling activated by a marketing email that landed in my inbox. It was from a business coach who is a relatively new coach, but they’re a super smart marketer and entrepreneur who has built a huge business very quickly, and I'm...
7 Things I’ve Learned (the hard way) about Enrollment Conversations
When I first started leading sales calls 17 years ago, I basically sucked. Big time. I had no idea what I was doing…but more importantly – I had no idea whom I was supposed to be. I was scared sh*tless (excuse my language) that I’d come off as stupid or pushy, and I...
Mini Podcast: The Connection Between Coaching Mastery and Sales Mastery
Coaches often make the mistake of separating their powerful coaching skills and their ability to have consistent successful enrollment conversations with prospective clients. I’m here to tell you nothing could be more deeply connected. They are inextricably related in...
The Good, the Bad & the Ugly of the Coaching Industry
More and more women who come to me start by saying they don’t really trust the coaching industry. They share that the marketing they see feels really glitzy and sales-y, as if celebrity coaches are inflating what’s possible as well as what’s really happening in their...
Joanna Lindenbaum is the industry leader in the field of working with Shadow and a masterful and deeply loving guide, mentor, facilitator, trainer and coach. She is a powerful voice of integrity, profound wisdom and a masterful practitioner in the art of lasting transformation.
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Mastery of Transformational Skills
Self Mastery & Energetics
Sustainable & Ethical Business














