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Sustainable & Ethical Business

Every transformational skill we teach is also transferable to business. Strong listening helps you market. Strong questioning helps you market. Awareness, resistance work, and emotional intelligence all help you market.

Beyond that, I also teach concrete strategies I’ve developed over more than 25 years as an entrepreneur: enrollment conversations, renewals, messaging, copywriting, preview events, and client outreach. But just like the coaching side of the Sacred Depths practitioner training program, the business side is taught in a way that is ethical, effective, and trauma-informed.

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3 Things I Learned in 2022

3 Things I Learned in 2022

At the end of every calendar year (& birthday year!), I do a yearly review. One of the questions I think on are all the things I’ve learned over the 12 months. Usually, things I’ve learned develop from mistakes I’ve made (I’d call these lessons!), but they also...

How De-Prioritizing Income Impacts My Business

How De-Prioritizing Income Impacts My Business

I’ve made a sacred commitment in my business to prioritize PROGRAM QUALITY & CLIENT RESULTS & EXPERIENCE above everything else. This may seem like a no-brainer, but here’s the truth: When your business hits a certain size, the prioritizing of Program Quality...

Some Counter-Culture Philosophies on Pricing & Selling

Some Counter-Culture Philosophies on Pricing & Selling

Ok, so let’s talk about pricing programs and selling programs. This is a huge topic in the coaching and transformational industry, and one that I know can really stop ethical practitioners in their tracks until they really hit on the aligned place for themselves....

The Thing That Triggered Me Last Week

The Thing That Triggered Me Last Week

A couple of days ago I noticed I was feeling activated by a marketing email that landed in my inbox. It was from a business coach who is a relatively new coach, but they’re a super smart marketer and entrepreneur who has built a huge business very quickly, and I'm...

7 Things I’ve Learned (the hard way) about Enrollment Conversations

7 Things I’ve Learned (the hard way) about Enrollment Conversations

When I first started leading sales calls 17 years ago, I basically sucked. Big time. I had no idea what I was doing…but more importantly – I had no idea whom I was supposed to be. I was scared sh*tless (excuse my language) that I’d come off as stupid or pushy, and I...

The Good, the Bad & the Ugly of the Coaching Industry

The Good, the Bad & the Ugly of the Coaching Industry

More and more women who come to me start by saying they don’t really trust the coaching industry. They share that the marketing they see feels really glitzy and sales-y, as if celebrity coaches are inflating what’s possible as well as what’s really happening in their...

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